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LINKEDIN ADS
LinkedIn CPCs in B2B markets run USD 6–15 per click. That cost only makes sense when your average deal size is large enough to absorb it. We run LinkedIn Ads for Nepali IT companies, consultancies, and professional services firms that are selling to international clients or large domestic enterprises — not for every business.
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/ This is for you if
Your team delivers software development, QA, or technical consulting to clients in the US, UK, Australia, or Europe. The decision-maker you need to reach is a CTO, VP Engineering, or IT Director sitting in another country. LinkedIn is the only platform that lets you target that person by title, company size, and industry from Kathmandu.
You provide management consulting, financial advisory, audit, or legal services to mid-size and enterprise clients. Your sales cycle is three to twelve months, your deal values run into the lakhs or crores, and you need a way to stay visible to senior buyers during that cycle. LinkedIn's account-based targeting lets you run ads directly to named companies on your prospect list.
You offer MBA programs, professional certifications, or executive education with fees above NPR 200,000. Your audience is working professionals, not students. LinkedIn targeting by current job title and seniority reaches that audience far more precisely than Facebook or Google Display.
/ What's broken
LinkedIn requires a minimum audience of around 50,000 people to run a campaign. Most new advertisers hit that number by targeting everyone in a country or region with a vague job function. The audience ends up including irrelevant roles, CPCs stay high, and the handful of real prospects see generic ads that never convert. Budget runs out in two weeks with nothing to show.
Running LinkedIn Ads without a functioning CRM, a lead response process, and tracked conversion events is paying to collect names in a spreadsheet. We see Nepali businesses spend USD 1,500–3,000 on LinkedIn Lead Gen Forms and then fail to follow up within 24 hours, losing every warm lead the campaign generated.
LinkedIn's native reporting shows impressions, clicks, and form completions. It does not show you which leads became qualified conversations, proposals, or closed revenue. Without GA4 and CRM integration, you are optimising for the metric LinkedIn shows you, not the outcome your business needs.
Thought leadership content performs differently from direct-response lead gen forms. Document ads generate different lead quality than conversation ads. Running a single Sponsored Content format because it is the default, and judging it after two weeks, produces nothing useful — and confirms the belief that LinkedIn does not work, when the real issue was a poorly structured test.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We build your target audience using LinkedIn's job title, seniority level, company size, industry, and geography filters. Where you have an existing client list or CRM data, we upload matched audiences to target lookalikes of your best customers or run account-based campaigns directly against named companies on your prospect list.
We select and build the formats that match your objective and budget stage: Sponsored Content for awareness and thought leadership, Lead Gen Forms for direct response, Document Ads for high-value content like whitepapers or case studies, and Conversation Ads for multi-touch nurture sequences. Each format is tested separately so you know what is working.
We integrate LinkedIn's Insight Tag with GA4 and your CRM so that every campaign touchpoint is visible alongside your Google Ads and organic data. LinkedIn tends to start pipeline that Google closes — the blended attribution view shows LinkedIn's true contribution rather than crediting last-click conversions only.
We write and design ad creative built around proof: client outcomes, specific results, named industries. We avoid generic B2B copywriting. For international audiences, copy is calibrated to the norms of the target market — US, UK, or Australian professional audiences read and respond differently from each other.
We report on cost per qualified lead, cost per discovery call booked, and pipeline value attributed to LinkedIn — not just impressions and click-through rate. If a form submission never becomes a conversation, it does not count as a result.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyIt depends entirely on your deal size and target market. LinkedIn CPCs in B2B markets typically run USD 6–15 per click, which means a campaign generating 100 clicks costs USD 600–1,500 before a single lead is produced. That cost is justifiable if your average deal value is USD 10,000 or more and your close rate from qualified meetings is 20% or higher. For most Nepal-market consumer businesses or SMEs with small deal sizes, LinkedIn Ads are not the right starting point. We will tell you honestly whether it makes sense for your business before you spend anything.
Yes. LinkedIn's targeting is global. You can target by geography, job title, company size, and industry regardless of where your business is based. Nepali IT services companies, consulting firms, and professional education providers already use LinkedIn to reach buyers in Australia, the US, the UK, and the Gulf. The key is that your offering, website, and sales process need to be calibrated for that international buyer — the advertising is only the first step.
LinkedIn recommends a minimum daily budget of around USD 10, but that level of spend produces data too slowly to be actionable. A meaningful test for a Nepali business targeting international markets requires at least USD 1,500–3,000 per month for the first two to three months. Below that threshold, the audience sizes and impression volumes are too small to draw reliable conclusions. We will not recommend LinkedIn Ads if your available budget does not meet a threshold that gives the campaign a fair chance.
We measure cost per qualified lead, cost per discovery call booked, and pipeline value attributed to LinkedIn in GA4. Click-through rate and form fill rate are monitored but not treated as success metrics on their own. A campaign that generates 50 form fills and zero qualified conversations is not working. We track the full funnel from first click to meeting booked, and we report against that standard.
Where it makes strategic sense, yes. LinkedIn typically opens pipeline by creating awareness and capturing intent among your target audience. Google Search tends to close pipeline by catching buyers who are already in research mode. When both channels are running and integrated with GA4, the blended attribution view shows exactly which touchpoints are driving which outcomes — and you can allocate budget based on that data rather than guessing.
Start here
We start with a 5-day audit of your account, your audience targeting, and your attribution setup. You get a written assessment of whether LinkedIn Ads make economic sense for your deal size and market before you commit to a monthly budget. If it does not add up, we will tell you that too.
5-day turnaround · LinkedIn account audit + attribution review · No retainer requiredIgnited Nepal
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