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CRO AUDIT
You're paying for clicks. Visitors are landing. But the enquiries aren't coming. A CRO Audit identifies the exact friction points on your pages — the form that loses people, the trust signals that don't land, the mobile layout that breaks before the CTA — so you know what to fix before spending another rupee on ads.
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/ This is for you if
You're getting traffic but not conversions — Your paid campaigns are running. The clicks are coming in. But the contact form sits quiet. You've changed the headline twice. Nothing moved. The issue isn't your ad — it's what happens after the click, and right now nobody's looked at that with any rigour.
Your cost per lead looks fine but the leads don't close — The numbers in the dashboard seem acceptable. But when sales follows up, the leads are cold, confused, or wrong-fit. That's a messaging mismatch between what the ad promised and what the page delivered — and it starts eroding pipeline quality long before you notice it in revenue.
Your page was built for the brand, not for the conversion — The page looks good. It communicates the brand well. But it was designed by someone thinking about aesthetics, not about what a visitor needs to see, in what order, to decide to contact you. A CRO Audit looks at the page the way a sceptical first-time visitor does — and finds what's missing.
/ What's broken
When someone clicks an ad about "affordable website packages in Kathmandu" and lands on a generic homepage about your agency's full range of services, they feel lost. The brain registers a discontinuity and the default action is to leave. Ad-to-page message continuity is one of the most impactful and most overlooked conversion factors.
Nepali buyers — especially for higher-ticket services — need to see that other people like them have worked with you and it went well. A generic "10 years of experience" badge doesn't do that. The right trust signals are specific: a recognisable client name, a result with a number attached, a face with a real name. Without them, visitors hesitate and leave without contacting.
A six-field contact form on a slow mobile connection loses people at field three. A WhatsApp button with no context about response time creates uncertainty. Many Nepali business pages rely entirely on WhatsApp as the conversion point — which works for some audiences and fails completely for others. We audit whether your contact path matches how your specific audience prefers to reach out.
Most paid traffic in Nepal lands on mobile. Most of those users are on 4G or lower. If your page loads slowly, if the CTA button is below the fold, or if the layout collapses on a mid-range Android device, you are losing conversions before anyone has read a word. Core Web Vitals on low-bandwidth connections is a separate audit point from desktop performance.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We check whether the first thing a visitor sees after clicking your ad matches what the ad promised — in language, in offer, and in visual hierarchy. If there's a discontinuity, we identify exactly where it breaks and what to replace it with.
We map every call-to-action on the page — primary, secondary, and ghost CTAs — and assess whether the hierarchy is clear, whether the primary CTA is visible without scrolling, and whether the button copy tells the visitor what happens next.
We audit what trust signals are present, where they appear in the scroll sequence, and whether they are the right type for your specific audience. A trust signal at the bottom of a long page is functionally invisible. We identify where they need to move and what format they should take.
We review every form on the page for field count, field labels, error state handling, and mobile usability. We identify which fields are causing abandonment and which are unnecessary for the conversion goal.
We assess whether your testimonials and case studies contain enough specific detail to be convincing — numbers, outcomes, named clients, relevant industries. Generic praise does little conversion work. Specific proof does most of it.
We run your pages through performance testing on both desktop and simulated low-bandwidth mobile conditions. We report which metrics are failing, what's causing the failure, and what the estimated conversion impact is.
We test the page on multiple screen sizes and device types with attention to CTA visibility, text readability, tap-target sizing, and layout stability. Mobile layout issues that don't appear on desktop are a primary conversion leak for Nepali paid traffic.
We review what happens after someone submits a form or makes contact. A missing thank-you page means you have no confirmation of the conversion. A missing follow-up sequence means you have no system to nurture the lead. Both are common gaps in Nepali business pages and both have direct revenue implications.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyThe audit is completed in five business days from the date you provide access and share the relevant URLs. The five-day window covers the full audit, report writing, and the debrief session. If you need the audit on a compressed timeline, contact us at info@ignitednepal.com to discuss availability.
The audit is useful at any traffic level, though some recommendations — specifically around A/B testing — require sufficient volume to generate statistically valid results. Even at low traffic volumes, friction in messaging, form UX, trust signals, and mobile layout can be identified and fixed without running tests. We note in the report which fixes are test-dependent.
The audit covers the pages receiving paid traffic and the conversion paths on those pages. We review your ad creative and targeting as context for assessing the ad-to-page message match, but we do not restructure your campaigns as part of the CRO Audit. Campaign optimisation is a separate engagement.
WhatsApp as a primary conversion path is common for Nepali businesses and is a specific audit point. We assess whether your WhatsApp contact path is set up for conversion — including button placement, pre-filled message context, response time indicators, and whether the audience you're targeting is likely to use it. If it's costing conversions, we'll identify why and what to add or change.
The CRO Audit delivers the friction list, revenue estimates, and roadmap. Implementation is a separate engagement. Many clients implement the roadmap with their existing team. We also offer implementation support if you need it — contact info@ignitednepal.com to discuss scope and pricing.
Start here
Every day your pages run without fixing the friction, you're paying for clicks that leave. The audit takes five days. The findings tell you exactly what to change — and in what order.
5-day turnaround. Prioritised friction list, revenue impact estimates, and 30-day roadmap included.Ignited Nepal
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