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CRO AUDIT
Your paid campaigns are running across Sydney, Melbourne, and Brisbane. The clicks are landing. But the enquiries don't reflect the spend. A CRO Audit finds the specific friction points preventing your paid traffic from converting — the trust signal that's missing, the form that's losing people mid-way, the mobile layout that breaks the CTA — so you fix the right things, not the obvious ones.
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/ This is for you if
You're getting traffic but not enquiries — The campaign metrics look reasonable. Clicks are coming in, cost per click is within range, and sessions are up. But the form submissions aren't following. You've adjusted the ad. You've changed the headline. The enquiries still aren't moving. The page is the problem — and it needs a systematic look, not another round of guessing.
Your cost per lead looks acceptable but quality is low — The CRM is filling up but the leads aren't converting to clients. Something in the message between ad and page is attracting the wrong intent or creating the wrong expectation. That misalignment costs you time in sales, and it compounds the longer it runs without being diagnosed.
Your page was designed for brand, not conversion — The page was built to look professional and communicate your positioning. It does that. But professional-looking pages and high-converting pages are built with different objectives, and the gap between them shows up in your conversion rate. A CRO Audit looks at your page the way a sceptical visitor from your target audience does — and identifies what needs to change.
/ What's broken
Australian consumers make fast judgements. When the ad sets one expectation and the page delivers something different — even slightly — the cognitive mismatch registers immediately. If your ad promotes a specific offer, a specific audience, or a specific outcome, the page needs to mirror that language precisely. Generic pages receiving specific ad traffic is one of the most common and most expensive conversion errors we find.
Australian buyers look for proof before they commit. Reviews with a platform name attached (Google, Product Review, Trustpilot), industry certifications, recognisable client names, and verifiable credentials carry real conversion weight. A trust section that uses vague testimonials or stock headshots, or that appears only at the bottom of the page after the CTA, is doing almost no conversion work. We audit what's present, where it sits in the scroll sequence, and whether it's the type of proof your specific audience responds to.
An Australian services business can lose 30–50% of form starters at the field count stage. Every additional field that isn't strictly necessary for the first conversion step is a risk. Labels that are unclear, error states that aren't helpful, and mobile keyboards that trigger in the wrong format all contribute to abandonment. The form audit is one of the highest-impact elements of the review.
More than 60% of paid traffic in Australian consumer and SME markets lands on mobile. A CTA button that's below the fold on a standard iPhone screen, a layout that collapses on Android, or a page that loads slowly on a 4G connection is losing real conversions every day. Mobile layout testing on actual device sizes — not just a desktop browser emulator — is part of the audit.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We assess whether the language, offer, and visual hierarchy of the above-the-fold section directly mirrors what the ad communicated. If a visitor has to search for what they came for, the page has already lost most of them.
We map all CTAs on the page, assess the clarity of the primary action, and check visibility without scrolling on both desktop and mobile. We identify whether secondary CTAs are competing with the primary conversion goal or supporting it.
We audit the type, specificity, and placement of trust signals relative to the primary conversion point. For Australian audiences, this includes assessment of whether review platform logos, credential badges, and case study formats are appropriate for the audience and the offer.
We review every field in every form for necessity, label clarity, mobile keyboard behaviour, and error state design. We identify the specific fields most likely to cause abandonment and recommend the minimum viable field set for the conversion goal.
We assess whether your testimonials and case studies contain the specificity needed to move a sceptical Australian buyer — named clients, industries, outcomes with numbers, and context that makes the result feel real and applicable to the next visitor.
We test your pages against Google's Core Web Vitals benchmarks and identify which metrics are failing, what's causing the failures, and what the estimated conversion impact is. Slow pages rank lower and convert lower — both costs are real.
We test on multiple screen sizes with attention to CTA visibility, tap-target sizing, font readability, and layout stability on iOS and Android. Desktop-only design testing misses a majority of your actual paid traffic.
We review what a visitor experiences after they convert. A missing or weak thank-you page removes the conversion confirmation that reduces buyer's remorse. A missing follow-up sequence means no system to warm the lead between submission and sales contact.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyThe audit is completed in five business days from the date you provide access and confirm the URLs. The five-day window covers the full audit, report writing, and the debrief session. Contact info@ignitednepal.com if you need the audit delivered on a specific timeline.
The audit is useful at any traffic level. Friction in messaging, trust signals, form UX, and mobile layout exists regardless of volume and can be identified and fixed without A/B testing. For pages with lower traffic, we structure the recommendations as direct implementation rather than split testing, and note which fixes are test-dependent once volume grows.
The audit covers the landing pages receiving paid traffic and the conversion paths on those pages. We review your ad creative as context for assessing the message match between ad and page, but campaign restructuring is not part of the CRO Audit scope. If campaign-level issues are identified during the review, we flag them separately.
A website review typically assesses the site against general best practice. A CRO Audit is built around the specific pages receiving paid traffic, the specific audience those ads are targeting, and the specific conversion goal those pages are meant to achieve. The findings are tied to your actual traffic and your actual conversion gap — not a generic checklist.
The CRO Audit delivers the findings, the prioritised list, and the roadmap. Implementation is a separate engagement. Many clients implement the roadmap using their existing development and copy resources. If you need implementation support, contact info@ignitednepal.com to discuss scope and pricing.
Start here
The spend is running. The traffic is landing. But the conversions aren't following — and the gap has a specific cause. The audit takes five days and tells you exactly what to fix, in what order, and what each fix is worth.
5-day turnaround. Prioritised friction list, revenue impact estimates, and 30-day roadmap included.Ignited Nepal
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