E-commerce Growth Engineering · Australia

The e-commerce growth agency Australian Shopify stores use when SEO, Shopping, and retention need to work as one system.

Most Australian stores optimise one channel in isolation — SEO this quarter, Google Shopping next quarter, maybe some email eventually. That approach produces fragmented results. We engineer the full stack — SEO, paid, product feed, checkout, and retention — so each channel amplifies the others and growth compounds.

Shopify · WooCommerce · BigCommerce · Australian stores + export brands · Traffic · Conversion · Retention
This is for you if

You've built a real store. The ceiling is the problem.

You're a Shopify store converting under 2% — traffic is fine, sales don't match.

You're spending more on ads each month and CAC keeps climbing.

A customer buys once and you never hear from them again.

You're between $50k and $2M annually and you've hit a ceiling.

What's broken

Here's what's costing you sales

Product pages lose buyers before checkout

Australian online shoppers abandon product pages when they can't find: delivery timeline (especially for regional AU), return policy, customer reviews, and payment options (AfterPay, Zip, PayPal). These aren't design problems. They're conversion problems. Each missing element is a reason to leave.

No systematic retention

A healthy Australian e-commerce store drives 30–40% of revenue from repeat buyers. Without Klaviyo flows — welcome, cart abandon, post-purchase, browse abandon, win-back — you're spending to acquire customers and never recapturing them. The Klaviyo layer typically adds 25–35% to total revenue once all flows are live.

Google Shopping feed problems

Wrong product categories. Missing GTINs. Titles that don't match how Australian buyers search. Disapproved items. These feed errors mean Google shows your products to the wrong audiences — or suppresses them entirely. A rebuilt feed typically doubles Shopping impression share within 6–8 weeks.

SEO doesn't scale with your catalogue

Category pages with no unique content — just a grid of products. Product pages with manufacturer descriptions copied across 40 SKUs. No structured data. No internal linking strategy. Google can crawl your store but has no reason to rank it.

What we engineer

Full-stack e-commerce growth for Australian stores

E-commerce SEO

Category page optimisation with keyword intent mapping. Product page schema markup so Google shows ratings, price, and stock in search results. Technical SEO for large catalogues: canonical tags, pagination, crawl budget. Content for handicraft, pashmina, and tea export keywords — a cluster with virtually no competition.

Google Shopping & PMax

Product feed rebuild: correct categorisation, complete attributes, consistent titles and descriptions. Campaign structure that separates high-margin SKUs from clearance. Shopping SEO — optimising product titles for Google's organic Shopping results. Performance Max management with audience signals and creative testing.

Shopify / WooCommerce CRO

Product page audit identifying every point where buyers hesitate and leave. Checkout flow optimisation: fewer steps, clearer progress, fewer abandonment triggers. Mobile optimisation — most Nepali shoppers are on mobile. A/B test framework so improvements are data-driven, not guesswork.

Meta Ads for e-commerce

Prospecting campaigns targeting buyers in Nepal and export markets. Dynamic product ads that show the exact product a visitor viewed. Retargeting sequences for abandoned carts and product views. Creative strategy: static, carousel, and video formats tested against each other.

Email retention

Welcome series that converts subscribers into first-time buyers. Abandoned cart sequences — typically 15–20% recovery rate. Post-purchase flows that drive the second sale. Win-back campaigns for customers who haven't bought in 90+ days. Browse abandonment for high-intent visitors.

Daraz & local payments

Daraz store setup and optimisation: listings, keyword-rich titles for Daraz search, category selection, seller rating management, Sponsored Products. Plus eSewa and Fonepay integration into Shopify and WooCommerce stores so Nepali mobile buyers complete checkout.

What changes

The before and after, measured.

Before
After
Before Conversion rate 1.1% — 99 out of 100 visitors leave without buying
After Conversion rate 2.8–4.5% after product page and checkout CRO
Before 0 email flows active — no welcome, no abandoned cart, no post-purchase
After 6 core Klaviyo flows driving 25–35% of total store revenue
Before Google Shopping feed 60% complete — missing attributes, wrong categories
After 100% attribute coverage — impression share doubles within 8 weeks
Before CAC climbing 15% month-on-month as paid ads lose efficiency
After CAC stable or declining as organic and retention offset paid dependency
Before Daraz listing not optimised — buried in search results
After Daraz listing rebuilt for platform search — title, keywords, attributes, advertising
How it works

Six steps from audit to compounding growth.

  1. 01

    E-commerce growth audit

    Days 1–5

    We audit your traffic sources, conversion rate by device and page, retention metrics, product feed quality, and paid channel performance. For stores on Daraz, we audit your seller metrics and listing quality in parallel. The output is a ranked list of revenue gaps — what's costing you the most and in what order to fix it.

  2. 02

    Quick wins

    Weeks 2–3

    Fix the highest-impact items first: product feed errors that are suppressing Shopping impressions, checkout friction points, missing payment methods, and email flows that aren't live. Most stores see measurable improvement in conversion rate within the first 3 weeks.

  3. 03

    SEO layer

    Month 1–3

    Category page content written to rank for Nepali and export market search terms. Product schema markup. Technical SEO fixes: canonical tags, page speed, crawl budget. Link building from relevant directories and industry publishers. Daraz listing optimisation in parallel.

  4. 04

    Paid acquisition

    Month 1–2

    Google Shopping campaign restructure or build. Meta prospecting and retargeting campaigns live. Creative testing begins. Performance tracked weekly against CAC and ROAS targets.

  5. 05

    Retention system

    Month 1–2

    Klaviyo or equivalent email platform configured. All 6 core flows built: welcome, abandoned cart, post-purchase, browse abandonment, win-back, and VIP. Revenue per flow tracked from day one.

  6. 06

    Scale and compound

    Month 3+

    CRO testing programme: A/B tests on product pages, checkout, and landing pages. Creative refresh on paid campaigns. New channel expansion: additional markets, new ad formats, new SEO content clusters. Monthly reporting against revenue, CVR, CAC, and retention targets.

Evidence

What the work produces

+18% organic sales in the first 30 days
Ecommerce · Pet products Australia

+18% organic sales in the first 30 days

#1 For every major category keyword
+18% Organic sales, month one
12%+ Conversion rate from AI platforms
Conversion rate doubled, 1.8% to 3.4%, with zero organic equity lost
Ecommerce · Pet products United States

Conversion rate doubled, 1.8% to 3.4%, with zero organic equity lost

1.8% → 3.4% Site conversion rate
+7–9% Organic revenue, month over month
99.5% GA4 / Shopify data match
6%+ conversion rate — two to four times the pet-ecommerce average
Ecommerce · Pet products United Kingdom

6%+ conversion rate — two to four times the pet-ecommerce average

6%+ Site conversion rate
2–4× Above industry average (1.5–2.5%)
Growing Organic revenue & AOV, month on month
Common questions

Common questions about e-commerce growth in Nepal.

Can you help us sell on Daraz as well as our own website?

Yes — we manage both channels as a coordinated system. Daraz seller account setup, product listing optimisation for Daraz search, sponsored product advertising, and seller rating improvement. On your own store (Shopify or WooCommerce), we handle SEO, paid acquisition, conversion optimisation, and retention. The two channels serve different buyer intentions: Daraz captures marketplace buyers; your own store builds the brand relationship and protects your margins. We track both separately and report on combined revenue.

Do you integrate eSewa and Fonepay into Shopify and WooCommerce stores?

Yes. eSewa and Fonepay are the dominant digital payment methods in Nepal, and not having them on your checkout is a direct conversion killer — especially on mobile. We handle the full integration: connecting the payment gateway to your Shopify or WooCommerce store, testing across devices, and reviewing the checkout UX to ensure the payment options are visible and trusted. For most Nepali stores, adding local payment options reduces checkout abandonment by 20–35%.

What platforms do you work with?

Shopify, WooCommerce, Daraz, and custom-built stores. For most new stores in Nepal, we recommend Shopify for its reliability and ecosystem. For businesses that are already on WooCommerce with significant customisation, we work within that setup. We also manage Daraz seller accounts as a channel layer on top of whatever your primary store platform is.

Do I need SEO and paid ads, or just one?

It depends on your stage. Paid ads produce revenue faster; SEO compounds over time and eventually produces lower-cost traffic. For most Nepali stores at an early stage, we recommend starting with quick conversion wins and email retention — those improve the return from every other channel — then layering paid acquisition, then SEO. A store with a 1% conversion rate should fix conversion before scaling paid spend.

How do you measure e-commerce growth?

The primary metrics are: revenue by channel, conversion rate by device and page, customer acquisition cost by channel, repeat purchase rate, and average order value. We set up GA4 e-commerce tracking on your store so every metric is visible in one place. Monthly reporting covers what changed, why, and what happens next.

What's product feed optimisation?

Your product feed is the data file that tells Google Shopping, Facebook, and Daraz what your products are, what they cost, and how to categorise them. An incomplete or inaccurate feed means your products appear in the wrong searches — or don't appear at all. Feed optimisation involves auditing every attribute (title, description, category, GTIN, image, price), fixing errors, and enriching missing fields. For most stores, a full feed rebuild doubles Shopping impressions within 6–8 weeks.

What's a good conversion rate for a Nepali e-commerce store?

The average e-commerce conversion rate globally is around 1.5–2%. A well-optimised store targeting the right audience should be in the 2.5–4% range. Stores with strong trust signals, fast mobile load times, clear pricing, and local payment options (eSewa, Fonepay) consistently outperform the average. Your current conversion rate is the first thing we benchmark in the audit.

How long before I see results?

Quick wins (feed fixes, missing email flows, checkout friction) typically produce 10–30% revenue lift in the first 60 days. SEO traffic compounds over 3–6 months. Klaviyo retention flows reach mature revenue contribution at 60–90 days. Paid acquisition stabilises ROAS in 30–45 days. The growth curve is steepest in the first 90 days because the quick wins compound.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
Start here

Start with an e-commerce growth audit

We audit your traffic, conversion rate, retention system, product feed, and paid channel performance — then give you a ranked list of what to fix and in what order. You'll know exactly where your revenue gaps are within 5 days.

5-day turnaround · Traffic + conversion + retention · No retainer required