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REAL ESTATE WEBSITE DESIGN
REA Group and Domain own the listing volume. Your agency website cannot compete on that. What it can do is capture the buyer or seller who wants to deal directly with an agent they trust, not scroll a marketplace. We build real estate websites for Australian agents, developers, and property businesses that are built for one job: generating direct buyer enquiries, seller appraisal requests, and rental leads that do not go through a portal first.
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/ This is for you if
You are running your own agency in Sydney, Melbourne, or Brisbane. You are on REA and Domain. Enquiries come through the portals, but almost none come through your own website. Your site exists as a presence, not a lead source. You need a website that positions you as the local authority in your suburb or area, captures direct seller appraisal requests, and gives buyers a reason to enquire with you rather than tap the REA lead form.
You are bringing a new residential development to market in NSW, VIC, or QLD. You need a dedicated project website that communicates the location, the floorplans, the pricing, and the development timeline, and that captures interest registrations and expressions of interest directly before the project goes on the portals. A project page on your main corporate site is not enough for a project of this size and timeline.
You are managing a rental portfolio in a competitive inner-city or suburban market. New rental enquiries come through portals and word of mouth, but your own website generates almost nothing. You need suburb-specific rental pages that rank for searches like "rental properties in Newtown" or "apartments for rent in Fitzroy," an easy enquiry flow for prospective tenants, and a landlord appraisal path for owners considering switching management.
/ What's broken
When every buyer or seller enquiry is routed through a portal, you do not own the lead relationship. The portal sits between you and the client. Your own website should capture direct enquiries through its own forms, suburb pages, and agent profiles, so that the share of leads that come directly to you grows over time. If your website generates no direct leads, it is not performing its primary commercial function.
A buyer or seller in Mosman, Richmond, or New Farm is searching with high intent. If your agency does not have a suburb page for that area, you will not appear in that search. REA and Domain will. Suburb pages built with local market data, recent sales, and relevant content are one of the most direct ways to capture organic search traffic from buyers and sellers in the areas you operate.
An agent profile that shows a headshot, a phone number, and a short bio does not give a vendor a reason to choose that agent. A profile that shows recent sales, price ranges, suburb specialisations, and testimonials from past vendors does. The difference between a generic profile page and an evidence-based profile page is the difference between a page that looks like all the others and one that converts a vendor who is comparing agents.
Seller leads are the foundation of an agency's listing pipeline. But most agency websites either bury the appraisal request form in the contact page or make it one of eight items in the navigation. A vendor who visits your website and is considering selling should encounter a clear, easy-to-find appraisal path within their first few seconds on the site. If they have to search for it, many will not find it.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We document your business model, your property types, your service areas, the lead types you need the site to generate, and your CRM and portal feed requirements. We confirm whether you need a property search build, how many suburb pages are required, and whether an off-the-plan project section or a separate development site is in scope.
We map the full site structure before any design begins: home, for sale, for lease, sold, suburb pages, agent profiles, appraisal tool, project pages, and contact. The IA determines how buyers and sellers move through the site, how agents are surfaced by area, and how the site is structured for search engines to understand your geographic coverage.
We wireframe the key page types before applying visual design. You review the wireframes before we move to design. This is the stage where CTA placement, appraisal tool prominence, suburb page structure, and agent profile layout are decided. Changes at this stage are fast. Changes after design is applied are not.
We design the site to reflect the trust and local authority your agency has built in its market. For Australian real estate, this means clean, fast-loading pages that present listings clearly, showcase agent credibility, and make direct contact easy on both desktop and mobile. The design is built around your brand and your suburb positioning, not a generic real estate template.
We build on WordPress or a suitable platform, tested across desktop and mobile. We integrate contact forms with your CRM (REX, Agentbox, Salesforce, or similar), configure portal feeds, and test all lead routing before launch. The build is optimised for speed on Australian connections and tested on the browsers and devices your buyers and vendors use.
We build or integrate a property search function with filters for property type, suburb, price range, and bedrooms. Listings can be fed from your CRM or managed directly in the CMS. Each listing page has its own enquiry form that routes directly to the listing agent, not to a generic inbox.
We build suburb pages for every area you operate in, structured for local search with relevant market data and clear lead capture. We build agent profiles with sales history fields, suburb specialisation, and testimonials. We build the appraisal request tool and position it prominently across the site. We configure Google Analytics and conversion tracking for every lead type.
/ What changes
/ How it works
We run a structured discovery session covering your agency model, your property types, your suburbs, the lead types you need, your CRM, your portal feed setup (REA, Domain), and any off-the-plan project requirements. We review your existing site and assess what is working and what is not. We confirm the scope: the number of suburb pages, whether agent profiles are included, whether the build includes an off-the-plan project section, and what property search functionality is required.
We deliver the sitemap and wireframe the key page types. You review both before design begins. The wireframe review is where we confirm suburb page structure, appraisal tool placement, agent profile layout, and listing page design. Decisions made here drive the rest of the build. We want your feedback at this stage, not after design is applied.
We apply visual design and build the site. Suburb pages are built and structured for local search. Agent profiles are built with fields for sales history, suburb specialisation, and testimonials. The appraisal tool is built and integrated with your CRM. The property search is built and connected to your listing feed. All forms and lead routing are tested before we move to the handover stage.
We test across devices and browsers. We configure Google Analytics and conversion tracking for all lead types: enquiry form submissions, appraisal requests, interest registrations, and click-to-call events. We hand over documentation covering the site structure, the analytics setup, how to manage listings and suburb pages, and how to add new agents going forward.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyListing data from REX, Agentbox, and PropTrack can be fed into your website so listings display automatically without manual updates. The integration approach varies by platform and depends on whether the CRM offers an API or a feed export. We assess the specific integration during discovery and confirm what is feasible before the build scope is finalised. The goal is that your website listings stay current without requiring a separate update process.
For a significant off-the-plan development, a dedicated project website often outperforms a page within an existing corporate site. A standalone project site can have its own domain, its own SEO focus, its own interest registration flow, and its own analytics. It can also be built on a timeline that matches the project launch rather than being constrained by the broader agency website update cycle. We assess this during discovery and recommend the approach that best fits the project size, timeline, and marketing budget.
You need a suburb page for each area where you actively list properties and want to attract local search traffic. At a minimum, each page should cover the suburb profile, recent sales data, current market conditions, agent coverage, and a clear enquiry form. The number of pages depends on your geographic footprint. We prioritise the highest-volume search suburbs first and build the remaining pages in order of search volume and commercial priority.
Your REA and Domain listings remain active and continue to generate portal enquiries. The website is built to add a direct lead channel alongside the portals, not replace them. Listings on your website have their own enquiry forms that route directly to the listing agent. Over time, as the suburb pages build organic search visibility, the share of enquiries that come directly to you through the website increases without affecting portal performance.
A full real estate website build for an established agency, including discovery, sitemap, wireframes, design, build, suburb pages, agent profiles, an appraisal tool, and CRM integration, typically takes five to seven weeks. Off-the-plan development websites are typically four to six weeks depending on scope. We confirm the timeline during discovery once the full scope is defined. Timeline is most often affected by the review cycle at wireframe and design stages, and by how quickly we can access the required CRM integration credentials.
Start here
Tell us about your agency or project: the areas you cover, the leads you need to generate, and what your current website is doing or not doing. We will review what you have and give you a clear assessment of what the site needs to do differently and what it would take to build it.
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