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REAL ESTATE WEBSITE DESIGN · 不動産Webサイトデザイン
Ignited Nepal builds real estate websites for Japan-based agents, developers, and property managers that serve both Japanese domestic clients and foreign investors or expats. Detailed, compliant, and designed to generate direct enquiries from the right audience.
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/ This is for you if
You operate in a specific city, ward, or regional area. Your clients are Japanese homebuyers, sellers, and renters who expect a high level of detail, trust signals, and clear disclosure of property information before they will enquire. Your website needs to present 重要事項説明 (jusetsu) information clearly, build authority in your local area, and give clients a direct path to contact your team without going through a portal first.
Japan's property market attracts overseas buyers, particularly from Hong Kong, Singapore, Taiwan, Australia, and the United States. These buyers need English-language pages that explain the purchasing process for non-residents, present investment yield data, and make it easy to enquire without navigating a Japanese-only interface. If your current website is Japanese-only, you are invisible to a segment that actively searches in English.
You are marketing a new-build condominium, a resort property, or a commercial development. You need a project microsite or dedicated landing page that presents floor plans, pricing, location context, and legal disclosures in a format that works for both local buyers and foreign purchasers. The site needs to capture pre-launch interest registrations and route them to your sales team.
/ What's broken
SUUMO, HOME'S, and athome dominate property search in Japan. Most agency websites exist only to list properties, with no local content, no SEO architecture, and no reason for a visitor to enquire directly. The portals capture the lead. Your website is a placeholder. This is expensive, particularly for agents who pay high portal listing fees and receive minimal return from their own domain.
English-language real estate information in Japan is sparse and often inaccurate. Foreign investors who want to buy in Tokyo, Kyoto, Niseko, or Osaka search in English and find very little of quality. If your website has no English pages, no explanation of the buying process for non-residents, and no English-language enquiry forms, you are not visible to this audience at all.
Japanese property transactions require detailed disclosures under the Building Lots and Buildings Transaction Business Act, including 重要事項説明 (jusetsu) information. Many property websites do not present this information in a structured, accessible way. For domestic buyers, the absence of clear disclosure material reduces trust. For foreign buyers, it creates confusion and can deter enquiry.
Japan has one of the highest smartphone usage rates in the world for property search. Many agency websites are technically mobile-responsive but were never designed with mobile-first users in mind. Property search filters do not work well on small screens, enquiry forms are difficult to complete on a phone, and property images do not display correctly. This creates a poor experience for the majority of visitors.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We begin with a structured discovery session covering your target audience mix — Japanese domestic clients, foreign investors, expats, or a combination — your geographic focus, portal spend, and current lead sources. We map the competitive search landscape for your area and define what the website must achieve for each audience segment.
We plan the full site structure in both Japanese and English, including property listings, area pages, legal disclosure sections, agent or developer profiles, and enquiry flows for each audience type. The architecture is designed so both language versions are indexable by Google Japan and Google globally.
We wireframe every key template: the Japanese homepage, the English homepage, individual property detail pages with 重要事項説明 disclosure sections, area guide pages in both languages, agent or developer profile pages, and enquiry forms tailored to each audience. Wireframes are reviewed and approved before design.
We design a property website that meets the visual and functional expectations of both Japanese domestic clients — who expect detail, precision, and clear structure — and foreign buyers, who expect clarity, translated content, and an accessible enquiry process. Design is produced at desktop and mobile breakpoints for both language versions.
We build the website with property search functionality for both language versions and integrate portal feeds where applicable, including SUUMO, HOME'S, and athome. Enquiry forms are connected to your CRM or lead management system so every submission is tracked and routed correctly.
We build property detail pages with structured sections for 重要事項説明 disclosures, transaction agent information, and any other mandatory disclosures required under Japanese real estate law. For English-language pages targeting foreign buyers, we include plain-language explanations of the Japanese purchase process.
We build area-specific pages in Japanese and English for every district or city you serve, implement agent or developer profile pages, and configure Google Analytics 4 and Google Search Console for both language versions so you have accurate performance data from launch.
/ What changes
/ How it works
We review your current website, portal performance, audience mix, and search visibility in both Japanese and English. We identify the gaps between your current site and what a properly built bilingual property website should achieve. You receive a written scope document before any work begins.
We produce the bilingual sitemap, wireframe every key template in both languages, and define content requirements. Legal disclosure sections are planned at this stage. You review and sign off before visual design begins.
Visual design is produced for both language versions at desktop and mobile breakpoints. The build follows: front-end development, property search integration, portal feed connections, legal disclosure page architecture, CRM or lead management integration, and location page population in both languages.
We conduct pre-launch checks for both the Japanese and English versions, configure Analytics and Search Console for both, submit sitemaps, and move the site live. You receive a handover session covering content management in both languages, lead tracking, and post-launch priorities.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes. We build bilingual websites with fully separate Japanese and English page structures, each optimised for the correct search audience. The two versions share the same CMS and property database so listings only need to be managed once, with translated content applied to each language version separately.
We build structured disclosure sections into property detail page templates so agents can populate mandatory information in a consistent format. For foreign buyer pages in English, we include plain-language explanations of what these disclosures mean and why they exist, which helps overseas buyers understand the transaction process.
Yes, where feed access is available. Feed integration depends on your portal subscription and the data format your CRM or listing management system exports. We assess this during the diagnostic phase and design the integration accordingly.
A full bilingual build from discovery to launch typically takes ten to twelve weeks. The additional time compared to a single-language build reflects the need to wireframe, design, build, and quality-check two separate language versions. Development project pages with a narrower scope can be delivered faster.
Yes. We have built real estate websites for agents and developers operating in Japan and we understand the specific requirements of the market: 重要事項説明 compliance, the expectations of Japanese domestic buyers, the information needs of foreign investors, and the portal landscape dominated by SUUMO, HOME'S, and athome. We apply this knowledge at every stage of the project.
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Ignited Nepal builds bilingual real estate websites for Japan-based agents and developers that convert both domestic Japanese clients and foreign investors. If your current site is Japanese-only, portal-dependent, or missing the legal disclosure architecture buyers expect, the diagnostic is the place to start.
Ignited Nepal
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