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LANDING PAGE OPTIMISATION · ランディングページ最適化
Paid search and social advertising drives traffic to your landing page. If the page loses visitors before they convert, the advertising budget is wasted. Ignited Nepal audits landing pages receiving paid traffic, identifies what is suppressing conversions, and implements the specific changes that improve conversion rate — including adding company information, certifications, phone numbers, detailed specification sections, and trust signals that Japanese audiences require before making a decision.
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/ This is for you if
You are running Google Ads or Yahoo! Japan Ads campaigns at meaningful monthly budgets. Click volumes are adequate. But your landing page conversion rate is sitting between one and two per cent and has not improved. The traffic is arriving — the page is not convincing it to take action. The audit will identify exactly which elements are creating the conversion shortfall.
Your landing page was built by a team applying Western minimalist design principles. For Japanese visitors, this reads as a lack of information rather than sophistication. Japanese B2B and B2C users expect company registration details, capital information, founding year, certifications, awards, phone number, and detailed specification tables before committing to an enquiry. Pages that omit these elements lose trust, not gain it.
Your Japanese landing page is a translation of your English page. The language is correct but the information architecture is not localised — the density, the trust signal format, the specification depth, and the CTA structure are all calibrated for a Western user's decision process, not a Japanese one. Translation is not localisation.
/ What's broken
Japanese users verify that a business is real and trustworthy before engaging with it. Company registration information, capital details, founding year, representative's name, office address, and a visible phone number are baseline trust requirements. Pages that omit these elements are read as lacking credibility, not as streamlined. This is not a matter of design preference — it is a conversion requirement in the Japanese market.
A large proportion of Japanese B2B and B2C users prefer to enquire by phone rather than by form. When the phone number is absent from the page header, or displayed at small size in the footer only, meaningful conversion opportunities are lost. Phone number must appear at the top of the page on both desktop and mobile, as a clickable link on mobile devices.
Japanese users research specification details before enquiring. Specification tables, detailed pricing structures, service scope definitions, supported regions, and case study results with specific numbers are expected on pages that request a purchase decision or enquiry. When this information is absent, users leave to find it elsewhere and do not return.
First-name-only testimonials that work in English-language markets read as low-credibility to Japanese users. The expected format is full name, company name, and job title. Awards and certifications must include the certifying body name and the year obtained. Vague social proof — "thousands of satisfied customers" — has no credibility signal in this market.
When desktop pages are responsively adapted for mobile, trust information and specification sections are frequently collapsed or hidden. Japanese mobile users scroll more willingly than Western UX convention assumes — they will read a long page if the information they need is there. The solution to mobile layout challenges is better organisation, not information removal.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit landing pages receiving paid traffic against six dimensions: message match to ad creative, page speed, above-the-fold clarity, trust signal completeness, CTA structure, and form friction. The output is a priority-ranked optimisation brief ordered by estimated conversion impact.
We design and implement the company information section, header phone number placement, certification and award display format, and full-attribution testimonial format. Each element is positioned to function as a conversion driver, not decorative content.
We add specification tables, detailed pricing information, scope definitions, and FAQ sections to pages that currently lack them. Adding information to Japanese landing pages increases conversions when the information is organised correctly and placed at the right point in the scroll journey.
We map each active ad group to its destination page and audit headline and subheadline alignment. Where message mismatch exists, we produce corrected headline copy that reflects the search query or ad creative. This covers both Yahoo! Japan Ads and Google Ads campaigns.
We diagnose LCP, CLS, and INP scores, identify the specific causes of slow load times, and implement or specify the technical changes required. Japanese mobile users on 4G and 5G networks still experience significant performance degradation from unoptimised pages — speed remediation has direct conversion impact.
We build the testing infrastructure to validate changes statistically. Each test has a defined hypothesis, success metric, minimum detectable effect, and sample size. Results are called only when statistical significance thresholds are met.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyOptimisation for Japanese landing pages typically means adding information. Company details, phone numbers, certifications, specification tables, and properly attributed testimonials all drive conversion improvement. Simplification is occasionally correct but rarely the primary lever in this market.
Page speed improvements and phone number additions produce measurable results immediately. A/B test results typically require four to six weeks to reach statistical significance depending on traffic volume. For lower-traffic pages, direct implementation of high-confidence changes takes priority over testing.
Yes. We audit and optimise landing pages for both Yahoo! Japan Ads and Google Ads campaigns. In the Japanese market, Yahoo! Japan Ads traffic is significant — particularly in B2C categories — and both platforms are included in the standard audit.
Yes. We implement directly in your CMS where access is provided, or deliver an implementation specification for your development team. We have worked with WordPress, Shopify, HubSpot CMS, Webflow, and custom-built systems.
Japanese-language copy improvements — headlines, subheadlines, CTA copy, and form context copy — are included in the optimisation engagement. Large-scale content production is scoped and quoted separately.
Start here
Send us the URLs of the landing pages receiving your paid traffic and the campaigns driving that traffic. We will conduct a preliminary audit against message match, page speed, trust signals, and CTA structure, and return a priority-ranked assessment of the highest-impact changes. The initial audit is provided without obligation.
info@ignitednepal.comIgnited Nepal
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