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LANDING PAGE OPTIMISATION
Your campaigns are active. Traffic is arriving from Google, Meta, and TikTok. But your cost per lead is climbing and your WhatsApp enquiries are not reflecting your spend. The page is where conversions are lost — and it can be fixed without rebuilding anything from scratch.
Share your landing page URL and we will review it across five conversion areas — message match, WhatsApp and CTA placement, proof hierarchy, form UX, and mobile performance. You will receive a written brief covering what we find and what we recommend fixing first.
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/ This is for you if
The business spending on digital ads but generating too few enquiries — Your Google or Meta campaigns are live. You are getting impressions and clicks. But the number of WhatsApp messages, calls, and form submissions does not reflect your ad spend. The ads are working — the page is the bottleneck.
The business serving both Arabic and English audiences — Your audience uses both languages, but your page is built for one layout direction. Arabic readers expect a different visual hierarchy — right-to-left flow, different trust signal prominence, and WhatsApp as the primary (not secondary) CTA. A page optimised only for English-language, left-to-right reading patterns leaves a significant share of your audience underserved.
The business running high ad budgets without a structured test process — You are spending AED 20,000 or more per month on paid media. Your page has never been formally audited. You do not have an A/B test running. Every AED you spend on traffic is going to a page where conversion rate is unknown and unimproved.
/ What's broken
The ad that drove the click made a specific promise — a price, a service, a location, a result. The page headline does not match it. The visitor arrives and cannot immediately confirm they are in the right place. In a market with high competition and low visitor patience, that mismatch produces immediate bounce.
WhatsApp is the primary communication channel in the UAE, with penetration rates above 90% among adults. Pages that treat WhatsApp as a footer element or secondary option are misaligned with how UAE visitors prefer to make contact. WhatsApp should be a prominent, above-the-fold CTA — not an afterthought.
UAE audiences weight certain trust signals differently from Western markets. Visible client logos, project value references, and professional certifications perform strongly. Generic testimonial copy without specifics performs poorly. The sequence in which trust signals are presented matters — and most pages get this sequence wrong.
Forms designed for Western markets often include fields and questions that are not appropriate or not relevant for UAE audiences. Required fields asking for company size, job title, or budget range at the first contact point create friction before any trust has been established. Shorter, more direct forms with clear next-step messaging perform significantly better.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We review every active ad variant — headline, description, offer — and map each to the above-fold copy on your landing page. Where there is a mismatch, we rewrite the headline and subheadline to reflect the exact promise the visitor responded to. For bilingual campaigns, we review both English and Arabic variants separately.
We identify your highest-trust assets — client logos, project values, certifications, results — and restructure the page so they appear in the first viewport. We review proof copy for specificity: vague claims are replaced with exact numbers and outcomes where available.
We redesign the CTA structure so that WhatsApp and your primary form submission are both visible above the fold, with clear visual hierarchy between primary and secondary actions. We test CTA copy, button design, and positioning. For bilingual pages, we ensure CTA prominence is maintained in both RTL and LTR layout directions.
We reduce your form to the minimum fields required to qualify an enquiry and route it correctly. We review label copy for clarity in both English and Arabic, test input field behaviour on mobile (the dominant device in the UAE), and improve the post-submit experience so visitors know what to expect next.
We audit Core Web Vitals for both desktop and mobile. In the UAE, 4G and 5G connectivity is high but mobile-first browsing habits mean that a page loading above 2.5 seconds on mobile sees significantly higher abandonment. We fix image compression, render-blocking scripts, and layout shift issues and review the full mobile layout at 390px viewport.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyWhatsApp is the dominant contact channel in the UAE, used by over 90% of the adult population for business enquiries. Pages that position WhatsApp as a footer or secondary option create unnecessary friction for the majority of visitors who prefer WhatsApp over form or phone contact. Moving WhatsApp to a prominent above-fold position — with a correctly formatted click-to-chat link — consistently increases contact rate without any change to ad spend.
We optimise existing pages for Arabic-language visitors, which includes reviewing RTL layout behaviour, trust signal hierarchy in the Arabic reading flow, and CTA copy in Arabic. If you do not have an Arabic-language version of your page and your audience includes a significant Arabic-speaking segment, we will identify that in the audit and recommend it as a separate build, not an optimisation.
Optimisation makes targeted, measurable changes to a page that already exists and already receives traffic. Rebuilding replaces the page, takes longer, and delays conversion improvement. Optimisation is the right first step when traffic is already flowing and the goal is to improve what the existing traffic produces.
A meaningful A/B test requires a minimum of 300–500 visitors per month to the landing page. For pages with lower traffic, we implement changes and measure direction of movement rather than running formal significance testing. In either case, the optimisation improvements apply immediately after implementation.
5G penetration is high in the UAE, but page performance still matters. Render-blocking scripts, unoptimised images, and layout shifts affect user experience and conversion rate regardless of connection speed. Google's Core Web Vitals also affect Quality Score in Google Ads, which means page speed has a direct impact on what you pay per click. A slow page costs you in both conversion rate and ad auction performance.
Start here
Share your landing page URL and we will review it across five conversion areas — message match, WhatsApp and CTA placement, proof hierarchy, form UX, and mobile performance. You will receive a written brief covering what we find and what we recommend fixing first.
info@ignitednepal.comIgnited Nepal
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