Revenue Architecture

Websites built to generate revenue.

Most websites are built to look good at launch. Ours are built to convert traffic into leads and leads into revenue β€” and to keep doing it as your business grows.

<2s LCP target on every build Β· 6x avg lead increase post-rebuild Β· 0 page builders. Bedrock + Sage only.
This is for you if

Your website looks fine. It just doesn't do anything.

Your website gets traffic but generates almost no enquiries or leads.

Your current site was built 3+ years ago and doesn't reflect what your business actually does.

You're a SaaS company that needs a product UI or a marketing site that doesn't look like a template.

You've been told by an SEO agency that your site structure is killing your rankings.

What's broken

Four reasons your website isn't generating revenue.

No conversion logic

The site tells visitors what you do. It doesn't tell them why it matters to them, what to do next, or what happens if they don't act.

Wrong page architecture

Every page tries to do too many things. No single conversion goal per page. Visitors don't know where to go.

Performance problems

LCP above 3 seconds. CLS on mobile. Core Web Vitals failing. Google is already penalising the site in rankings.

No trust signals

Generic stock photos. No proof of results. No named clients or sectors. No one trusts an anonymous website.

What we engineer

Revenue-engineered web architecture.

Revenue websites

Built for conversion from day one. Single conversion goal per page. Copy, design, and UX aligned to buyer intent.

SaaS product interfaces

App UI, dashboard design, user onboarding flows. Figma-to-code. Accessibility and performance from the start.

Website rebuilds

Take an underperforming site and rebuild it with the right architecture. We audit the current site first, then design the conversion path.

Landing pages

High-conversion landing pages for paid traffic, product launches, and lead generation. A/B test framework built in.

CRO audits

Heatmap analysis, session recording review, funnel drop-off identification. Actionable fixes, not a slide deck.

Performance engineering

Core Web Vitals remediation, image optimisation, caching strategy, CDN configuration.

What changes

From a website that exists to a website that works.

Before
After
Before LCP 4.2s β€” failing Core Web Vitals
After LCP < 2.0s β€” passing all CWV targets
Before Homepage bounce rate 78%
After Bounce rate < 55% with defined next action
Before 0–3 leads/month from organic traffic
After 15–40 qualified leads/month at 6 months
Before No conversion tracking
After GA4 + heat maps + funnel reporting live
Before Looks the same as every other agency site
After Designed to match buyer intent, not trend
Evidence

What revenue web architecture delivers.

B2B Services AU

Leads from website: 2/month β†’ 38/month

LCP 4.8s β†’ 1.4s. Full rebuild in 8 weeks.

SaaS US

Demo request CR: 1.2% β†’ 6.4%

3-month product marketing site rebuild

Local Services UK

Phone enquiries 0–3/week β†’ 14–22/week

Revenue website for trades business

How it works

From audit to launch β€” 6 steps.

  1. 01

    Web architecture review

    Days 1–5

    Audit of current site: CWV, conversion logic, page architecture, SEO structure. Written report.

  2. 02

    Conversion architecture

    Weeks 1–2

    Define conversion goals per page, user journey mapping, IA redesign.

  3. 03

    Design

    Weeks 2–5

    Figma wireframes β†’ design system β†’ high-fidelity mockups. One revision round.

  4. 04

    Build

    Weeks 4–10

    Development in your chosen platform or headless build. Accessibility and performance standards enforced throughout.

  5. 05

    CRO layer

    Pre-launch

    Heatmap and session recording installed, A/B test framework, conversion tracking.

  6. 06

    Launch and optimise

    Ongoing

    Monthly conversion review, performance monitoring, iterative improvement.

Common questions

Questions about websites, answered plainly.

How long does a website build take?

Most marketing sites take 6–12 weeks from kickoff to launch, depending on page count, content readiness, and integration complexity. SaaS product interfaces typically take 10–16 weeks. Website rebuilds run slightly faster than new builds because the content and IA are largely defined. The longest single-variable is content readiness β€” projects with copy and imagery ready at kickoff finish 2–3 weeks faster than projects where content is written during the build. The web architecture review establishes a realistic timeline before any contracts are signed.

What platforms do you build on?

Marketing sites: WordPress (Bedrock + Sage architecture) for content-managed sites where the editor needs control. Next.js for content-light brand sites where performance and developer ergonomics matter more than editor flexibility. SaaS product interfaces: Next.js, React, or your existing stack. We don't build on Squarespace, Wix, or page builders like Elementor or Divi β€” they create technical debt, performance problems, and SEO limitations that compound over time.

Do you do design-only projects (Figma handoff)?

Yes. Design-only projects work well when you have an internal development team or a preferred build partner. We deliver: Figma design system, high-fidelity mockups across desktop and mobile, component library, and a developer handoff document covering interactions, accessibility, and edge cases. Pricing for design-only is roughly 40–60% of a full design-and-build project. We can also handle CRO and conversion architecture as a Figma-only deliverable β€” useful when an existing site needs the strategy work but not the rebuild.

What's a CRO audit and do I need one?

A CRO (conversion rate optimisation) audit identifies why visitors arrive on your site and leave without converting. The audit covers: page-level conversion logic, friction points in your conversion path, performance and Core Web Vitals issues, trust signal gaps, mobile UX problems, and form/CTA effectiveness. You need one if: your traffic is growing but conversions aren't, your conversion rate is below 1.5%, you've recently launched a new site without conversion improvement, or you're spending on paid ads with poor ROAS. The audit produces a prioritised fix list with revenue-impact estimates.

What's the difference between a revenue website and a normal website?

A revenue website is built with a single goal: converting the right visitors into leads or customers. Unlike a standard website built to look good or tick a corporate checklist, a revenue website has a defined conversion goal on every page, copy written to match buyer intent, performance targets (LCP < 2s), conversion tracking, and a testing framework. It looks professional, but every design decision is made in service of the conversion goal β€” not aesthetic preference. We use heatmaps, session recordings, and conversion tracking from day one to measure whether the site is working.

Can you work with our in-house developers?

Yes β€” frequently. Common models: we design and your team builds (Figma handoff with developer-facing documentation), we build and your team maintains (we deliver code, they run it post-launch), or we build the foundation and your team extends it (we deliver an architected base, they ship features). The web architecture review identifies which model fits. For SaaS companies with strong in-house engineering, design-only and architecture-led engagements are usually the best fit. For businesses without dedicated front-end developers, full design-and-build is simpler.

How do you handle Arabic/bilingual websites?

We design Arabic and bilingual sites natively, not as translated versions of an English layout. This means right-to-left (RTL) text flow, mirrored layouts where appropriate, font selection that handles Arabic typography correctly, content structures that work in both languages, and SEO + hreflang for both versions. We've shipped Arabic-first and bilingual sites for clients in the UAE and Qatar. The same principle applies to Japanese-English bilingual builds β€” both languages treated as first-class, not afterthoughts.

How do you measure whether the website is working?

Five measurements: conversion rate on your defined goals (form submissions, demo requests, calls), Core Web Vitals (LCP, INP, CLS), bounce rate on entry pages, scroll depth and engagement on key landing pages, and revenue attributed to organic and direct traffic. We install GA4, a heatmap tool (Hotjar or Microsoft Clarity), and conversion tracking before launch. Monthly reviews compare actual to target β€” if conversion rate isn't moving in the right direction, we identify why and fix it.

Start here

Start with a web architecture review.

We audit your current site's conversion logic, performance, and structure β€” and show you exactly what's preventing it from generating revenue.

5-day turnaround Β· Revenue audit, not an aesthetics review Β· No retainer required