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Revenue Architecture · Canada
Most Canadian businesses have a website that looks reasonable and converts poorly — no conversion architecture, no CRO, and Core Web Vitals that have never been reviewed. We build revenue websites: every page built around a single conversion goal, performance under 2 seconds, and measurement infrastructure live from day one.
Revenue-engineered websites for B2B, services, and ecommerce
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/ This is for you if
You run a B2B services company in Canada — consulting, professional services, managed IT, or financial services — and your website generates almost no inbound leads. Every deal comes from referrals or your own outbound.
You've had a website redesign in the past two years. It looked good at delivery. Inbound leads from the website haven't changed. You don't know whether the build achieved anything measurable because nobody set up conversion tracking.
You're a trades business or local services company in Calgary, Edmonton, Ottawa, or a regional market — referrals are slowing and you need the website to work, but you don't need a Toronto agency charging Toronto prices for a page builder site.
You're running Google Ads or investing in SEO, but the pages your traffic lands on don't convert. You know the traffic is qualified — the problem is what happens after they click.
/ What's broken
Your homepage describes your business. It doesn't tell the visitor why your service matters to their situation, what to do next, or why now. Every page ends with the same "Contact us" instruction at the bottom. There's no architecture guiding visitors toward a decision — and no measurement to know whether they're getting there.
The typical Canadian business website has the same structure it's always had: Home, About, Services, Team, Blog, Contact. That structure is easy to build and explains nothing about your buyer's journey. Your prospective clients arrive at different stages of their decision process — and each of those pages gives them the same undifferentiated content.
Most Canadian business websites have Core Web Vitals failures that go unaddressed for years. LCP above 4 seconds is common on WordPress sites built with page builders. Google applies ranking adjustments. Mobile visitors — the majority in most sectors — leave before the page is visible. The cost is real and compounding.
The website has been live for two years and you don't know its conversion rate. GA4 is installed but not configured for conversion tracking. There are no heatmaps, no session recordings, no funnel data. Decisions about the website are based on how it looks and what the team thinks, not on what visitors actually do.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We build websites where every page has a single, defined conversion goal — a call, a form submission, a demo request. Copy is written to match what your buyer is thinking when they arrive, not what you want to say about yourself. Layout, hierarchy, and CTAs are tested before launch. Deliverable: a website that tells you exactly how many leads it generates each month.
Product UI, dashboard design, and user onboarding flows for software products. Figma wireframes to production-ready code. Accessibility standards and Core Web Vitals enforced throughout. If you're building a SaaS product in Nepal or for an international market, this is the design layer that makes it usable and trustworthy.
We audit your existing site first — Core Web Vitals, conversion logic, SEO structure, page architecture. Then we rebuild with the right foundation. Not a visual refresh: a revenue rebuild. The result is a faster, higher-converting site with a clear measurement framework from day one.
Single-goal pages for paid traffic, email campaigns, or product launches. Intent-matched copy, single CTA, A/B test framework built in. We build pages that match what your visitor was promised before they clicked — and give them one clear action to take.
We install Microsoft Clarity or Hotjar, record sessions, analyse heatmaps, and map every drop-off point in your conversion funnel. Output is a prioritised list of fixes scored by revenue impact — not a slide deck of vague observations. You know exactly what to fix first and why.
Core Web Vitals remediation: LCP, CLS, INP. Image optimisation, lazy loading, caching strategy, CDN configuration. We guarantee LCP under 2.0 seconds on mobile. If your site is slow, Google is already ranking it lower — this is not a cosmetic fix.
/ What changes
/ How it works
We audit your current website across four dimensions: Core Web Vitals performance, conversion logic per page, page architecture and IA, and SEO structure. Every issue is scored by estimated revenue impact so you know what costs you the most right now.
We define a single conversion goal for every page. We map the user journey from first visit to enquiry. We redesign the information architecture so every page answers the visitor's question and gives them one clear action.
Figma wireframes, then a full design system (type, colour, spacing, component library), then high-fidelity mockups for every template. One revision round is included. You review in Figma before anything goes to development.
Development in your chosen platform — WordPress, Webflow, Next.js, or Shopify. WCAG AA accessibility and Core Web Vitals standards enforced throughout. You receive a staging environment link for review and approval before launch.
Before go-live: GA4 conversion tracking configured, Clarity or Hotjar installed with heatmap goals set, A/B test framework configured for first test. You launch knowing exactly what you're measuring.
Monthly conversion rate review using GA4 and heatmap data. Core Web Vitals monitored. Iterative improvements based on what the data shows. No guesswork — every change is tied to a metric.
Revenue-engineered websites for B2B, services, and ecommerce
Request a Web Architecture Review/ Evidence
The results. Not the claims.
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/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes — our Canadian project work is distributed across the country, including Calgary, Edmonton, Ottawa, Montreal, Halifax, and regional businesses across British Columbia, Alberta, and Ontario. Revenue website architecture works the same regardless of city. All project work is managed remotely, which is standard across every market we serve. You don't need to be in a major metro to get conversion architecture and genuine CRO.
A full revenue website build takes 8–12 weeks from the architecture review to launch. Landing pages are typically 3–4 weeks. We don't offer faster timelines at the expense of architecture quality or CRO setup — a build that skips either produces a website that looks good and converts poorly, which is the problem most clients come to us with.
A CRO audit identifies exactly where visitors are leaving your site without taking the action you want them to take. We install session recording and heatmap software, let it run for 2–4 weeks, then analyse visitor behaviour, map funnel drop-offs, and score each fix by estimated revenue impact. You receive a prioritised action list. If your website gets traffic but generates few leads, a CRO audit tells you why — and what to fix first. It's available as a standalone engagement.
WordPress with a custom block theme (not Elementor or page builders), Webflow, Next.js, and Shopify. The recommendation depends on your content management workflow and technical context. Full source files and documentation are handed over regardless of platform.
A revenue website has a single defined conversion goal for every page and is built to convert a specific visitor type at a specific stage of their decision process. A regular website presents information about the company. The practical difference: revenue websites are built from a conversion brief, not a design brief. The first question is "what do we want this visitor to do?" not "what should this page look like?"
GA4 conversion tracking is configured before launch — form submissions, phone clicks, CTA interactions, scroll depth, all tracked by source and page. Heatmaps run from week one. Monthly reports show conversion rate by page and by traffic source. You see exactly what the website generates, not just how many visits it receives.
Yes. We deliver complete Figma files — wireframes, design system, all high-fidelity screens — with annotated specs, Core Web Vitals guidance, and a CRO brief for your development team.
Yes. We work alongside in-house and agency development teams and deliver full Figma documentation, component specs, and a CRO brief. We're available for technical review sessions during the build.
Start here
The web architecture review covers conversion logic, Core Web Vitals performance, page architecture, and SEO structure. You receive a written report with every issue prioritised by revenue impact. No redesign pitch, no retainer, no obligation.
5-day turnaround · Revenue audit, not an aesthetics review · No retainer requiredIgnited Nepal
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