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Most Canadian businesses point paid traffic at a homepage or service page built for organic visitors — the message from the ad is not reflected, the offer is buried, and the visitor leaves without acting. We build dedicated landing pages engineered to the exact campaign, audience, and offer that generated the click.
Canadian e-commerce businesses scaling paid acquisition
Service businesses running local search campaigns
B2B companies generating leads through paid channels
The homepage exists to orient all types of visitors across all your services or products. It is structurally incapable of converting a paid visitor who arrived expecting a specific answer to a specific need. Navigation options, multiple CTAs, and broad messaging give visitors routes away from conversion that a dedicated landing page removes.
When the ad copy makes a specific promise — a service, a discount, a geographic area, a problem solved — and the landing page does not immediately echo that promise, the visitor's trust in the relevance of the page drops sharply. The click was earned by the ad; the conversion is lost by the page. Message mismatch is the most common and most costly landing page failure in paid acquisition.
Without form submission tracking and call tracking connected to the ad platform, you cannot distinguish which campaigns, keywords, and audiences are producing customers from those producing only clicks and sessions. Budget allocation remains approximate and optimisation is not grounded in conversion data.
Canadian businesses collecting lead data through landing page forms are subject to PIPEDA requirements governing consent, data use disclosure, and the right of individuals to access their information. Forms that do not meet these requirements create compliance risk alongside the conversion problems. Compliance and conversion performance are not in conflict — they can be addressed together in the build.
We audit your ad copy, keyword targeting, and audience segments to identify the precise promise made at the point of click. A message map documents the hierarchy the landing page must deliver — from the above-fold headline through to the CTA — so that every element is doing conversion work and nothing on the page contradicts the ad's promise.
A structured wireframe establishes the page architecture before any design decisions are made: hero, proof strip, problem statement, offer, social proof, and CTA. Copy is written to the wireframe so that message and layout are determined together. This prevents the common failure of fitting copy to a pre-existing design that was not built for the message.
Pages are built in Shopify or Unbounce depending on your campaign stack and existing platform infrastructure. Shopify is the preferred build environment for e-commerce campaigns where the landing page feeds directly into the purchase flow. Unbounce is preferred for lead generation campaigns requiring rapid variant testing and campaign-specific customisation.
Form submission tracking and call tracking are installed and connected to your Google Ads or Meta Ads account. PIPEDA-compliant consent language is configured on all forms, with appropriate privacy notices and data use disclosures. Conversion data flows to the ad platform for campaign optimisation without capturing data outside the scope of stated consent.
A primary variant and at least one challenger are built simultaneously. Test hypotheses are documented before launch, and the traffic volume and time horizon required to reach statistical significance are defined. The framework is operational at launch — not configured after the first round of data arrives.
One page built to a single audience, offer, and message will outperform a page trying to serve multiple campaigns. The degree of difference between your campaigns determines whether separate pages are required — campaigns targeting the same audience with the same offer can share a page; campaigns targeting different cities, different buyer types, or different offers should each have a dedicated page. The strategy brief determines the right page architecture for your specific campaign structure.
PIPEDA requires that individuals providing personal information understand what it will be used for and consent to that use. For a landing page form, this means a clear privacy notice linked at or near the form, explicit consent language where the data will be used for marketing purposes beyond responding to the enquiry, and a documented data handling process. We configure these elements during the build — the form is not an afterthought to the page.
The decision is made during the strategy brief based on your existing platform infrastructure and campaign type. If the landing page feeds directly into a Shopify purchase flow, Shopify is the right build environment. If the landing page is for lead generation, service enquiries, or any conversion event that does not involve an immediate Shopify transaction, Unbounce is typically the better choice for its built-in A/B testing and campaign-specific customisation capabilities.
Yes. French-language landing pages for Quebec campaigns or bilingual pages for national campaigns targeting both English and French audiences can be built as part of the engagement. Bilingual campaigns are quoted separately as the copy and compliance requirements differ between the two versions. French-language PIPEDA-compliant consent language is included.
The 10-day build includes: strategy brief and message mapping, wireframe and copy, design and build on Shopify or Unbounce, conversion tracking setup (form and call tracking), PIPEDA-compliant consent mechanisms, and an A/B testing framework with a defined challenger variant. It does not include ongoing campaign management, ad creative, or CRM integration beyond the form-to-CRM data connection. Post-launch optimisation retainers are available separately.
Not a black box. Real specialists you can call, with their names on the work.
Most Canadian paid acquisition campaigns are losing conversions at the page level — not because the targeting is wrong or the creative is weak, but because the destination page was not built for paid traffic. A dedicated landing page built to your campaign in 10 days changes the conversion economics permanently. The audit is the starting point.
10-day build · Message match audit included · No retainer required
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