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Search Engineering · Canada
Canadian businesses often find themselves paying SEO retainers that produce steady reports but modest results — particularly in B2B, legal, and SaaS categories where the competition is real but the keyword landscape is less saturated than the US. We run search engineering: documented, measurable, and adjusted monthly based on what's working.
5-day turnaround · Keyword gap analysis + technical audit · No retainer required
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/ This is for you if
You run a law firm or legal practice in Canada — family law, immigration, personal injury, corporate — and you know that organic search drives more qualified leads than almost any other channel, but your site ranks only for your firm name.
You're a B2B company in Canada — professional services, manufacturing, technology, or distribution — and your website generates almost no inbound pipeline because no one has built a keyword and content architecture targeted at Canadian buyers.
You're a SaaS company based in Canada and you want to grow organic search traffic as your primary acquisition channel, but your current content programme is targeting informational keywords that attract readers rather than trial sign-ups.
You've been paying an SEO agency in Canada for the past 12–18 months and traffic has grown modestly, but you don't have a clear picture of what's driving it, what it's worth, or whether the investment is returning more than the retainer costs.
/ What's broken
Many Canadian businesses are sold SEO programmes built on US keyword data. Search volume, competition levels, and buyer terminology differ meaningfully between Canadian and US markets — particularly in legal (where Canadian law terms differ), healthcare (publicly funded system vs. US private), and B2B (Canadian buyer journey norms differ). A keyword strategy built on generic North American data is targeting the wrong queries.
Canadian businesses that have been through WordPress theme changes, Shopify migrations, or custom platform rebuilds typically carry significant technical debt: redirect chains from old URLs, duplicate content from staging environments that got indexed, canonicalisation errors, and structured data that never got updated after the migration. A surface-level monthly audit doesn't find these.
Legal content that uses American legal terminology, healthcare content that uses private insurance framing, or B2B content that assumes US procurement processes — these all rank poorly in Canadian search because they don't match what Canadian buyers search or expect to read. Content engineering for Canada requires Canadian-specific keyword research and Canadian-framed copy.
If your monthly report shows organic sessions, keyword rankings, and domain authority trends — but no clear connection to leads, trials, enquiries, or revenue — you're measuring the wrong things. SEO that can't be traced to business value is impossible to justify, and difficult to optimise.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We use Ahrefs and Google Search Console to map every keyword your customers use — in English and Nepali search patterns — then build a priority list ranked by traffic potential, competition level, and commercial intent. You get a keyword master document with page-level assignments, not a generic keyword dump.
We run a full crawl with Screaming Frog and cross-reference against GA4 and Search Console data to find every crawl error, indexing issue, slow page, duplicate content block, and missing structured data element. Every finding is severity-ranked and comes with a fix specification your developer can implement directly.
We research what's ranking for your target keywords, identify the content gaps, and write or brief content that's built to rank — not just to fill a blog. Every piece has a target keyword, a search intent match, word count guidance, and internal linking instructions.
We run a Nepal-focused and South Asia link-building programme — guest posts, digital PR, and directory citations — to build the domain authority that makes your keyword rankings stick. Every link is editorially placed, white-hat, and tracked in a shared reporting dashboard.
If you serve customers in Kathmandu, Pokhara, or any specific city, we optimise your Google Business Profile, build local citations, and target local keywords like "dentist Lalitpur" or "hotel Pokhara lakeside." Local SEO is often the fastest-returning investment for service businesses in Nepal.
We connect GA4, Google Search Console, and a custom rank-tracking dashboard so you can see keyword positions, organic traffic, and leads from search — every week. Monthly reports are written in plain English with a clear answer to: "What changed, why, and what's next?"
/ What changes
/ How it works
We audit your site against 140 technical and content SEO checks, pull your Search Console history, run a keyword gap analysis against your top 3 competitors, and score your current domain authority. You receive a prioritised findings document — even if you don't proceed to a retainer.
Based on the diagnostic, we build a 6-month search roadmap with keyword targets by month, content priorities, technical fix schedule, and a link-building plan. We present it in a live 60-minute walkthrough.
We fix every critical and high-priority technical SEO issue: crawl errors, indexing blocks, Core Web Vitals failures, duplicate content, missing schema, and site structure problems. Most fixes are shipped within 2 weeks.
We publish or optimise 8–12 pages per month targeting your priority keywords — service pages, location pages, and supporting content. Every page is built against a keyword brief with search intent, target word count, and internal linking instructions.
We build 4–8 editorially placed backlinks per month from Nepal, India, and relevant international publishers. Each link is logged with domain authority, anchor text, and live URL.
Every month you receive a plain-English report: keyword movements, traffic changes, leads from organic, and a prioritised action list for the next 30 days. We adjust strategy based on what Google's rewarding, not a fixed template.
5-day turnaround · Keyword gap analysis + technical audit · No retainer required
Request a Search Diagnostic/ Evidence
The results. Not the claims.
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/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyFor local and regional businesses targeting city or province-specific keywords, initial movement typically starts at 6–10 weeks. For competitive national categories in Canada — legal, financial services, SaaS — expect 3–5 months for initial rankings and 6–9 months for consistent volume. Canadian search markets are generally less competitive than equivalent US categories, which means first-mover advantage is still available in many verticals. The Search Diagnostic will show you the realistic timeline for your specific keywords.
Yes. For businesses operating in Quebec or targeting francophone Canadian buyers, we run bilingual SEO programmes — independent French-language keyword research (not English translations), French content produced by native Quebec French speakers, and correct hreflang implementation for English/French site versions. Bilingual SEO for Canadian businesses is a distinct requirement from generic French SEO.
The Search Diagnostic is a fixed-cost starting point. Monthly programmes are priced after the diagnostic based on keyword competition, content volume, and whether bilingual coverage is required. We don't quote a retainer before auditing your site.
Yes. Canadian Google Ads CPCs are increasing in most competitive categories. SEO builds organic rankings you own permanently — and cost-per-lead from organic typically drops significantly over 12 months as organic takes on an increasing traffic share. The diagnostic will identify which keywords you're currently paying for in ads that you could own organically.
No. Specific ranking guarantees aren't something any ethical SEO company can make. Our average for Canadian clients is 4.0× organic traffic growth in 6 months. We commit to a documented process with monthly evidence of what changed and why.
GA4 and Search Console are connected from day one. Monthly reports are plain English: keyword movements, traffic trends, conversion events attributed to organic, and a priority list for next month. No activity summaries without revenue context.
Yes. Legal SEO in Canada requires provincially accurate terminology, understanding of provincial court structures, and knowledge of Canadian Bar Association guidelines around legal services advertising. We have experience across personal injury, family law, immigration, and corporate law firms in Ontario, BC, and Alberta.
We run Canadian-specific keyword research rather than adapting US market data — Canadian search volumes, Canadian buyer terminology, provincial modifiers, and Canadian regulatory framing where applicable (particularly in legal, healthcare, and financial services). The most common failure in Canadian SEO is importing a US-built keyword strategy without adapting it to Canadian search behaviour. Our diagnostic will show you whether your current keyword programme has that problem.
Start here
The Search Diagnostic gives you a full technical audit, a keyword gap analysis against your top Canadian competitors, and a realistic assessment of what it would take to move in your specific market. No retainer required. The report is yours to keep and act on regardless of whether you work with us.
5-day turnaround · Keyword gap analysis + technical audit · No retainer requiredIgnited Nepal
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