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AI VISIBILITY ENGINEERING · GEMINI VISIBILITY
Canadian enterprise buyers use Google Gemini through Google Workspace. When they research vendors and compare options, Gemini draws on Google's entity graph — and US-based brands are consistently better represented in that graph for Canadian category queries. Ignited Nepal audits your entity authority, corrects your Knowledge Panel, and restructures your content so your Canadian brand competes in Gemini responses on equal terms.
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/ This is for you if
Canadian enterprise brand on Google Workspace — Your buyers use Google Workspace. Gemini is embedded in those workflows. When procurement teams research vendors through Gemini, US brands with stronger entity signals in Google's graph consistently appear ahead of Canadian alternatives — even when your offering is the stronger fit.
Ranking on Google Search, absent from Gemini — Your site performs well on Canadian Google Search. But when buyers ask Gemini about your category, Gemini returns US-headquartered options. The issue is not your content quality — it is entity graph presence, and US brands have invested in it more heavily.
Marketing director building Google entity authority — You understand the gap: US brands are better represented in Google's entity graph for queries that include your category. You want a structured approach to building Canadian entity authority so Gemini cites your brand alongside — or instead of — those US competitors.
SaaS company in enterprise vendor evaluations — Canadian enterprise buyers use Gemini to shortlist vendors before engaging sales. You need your brand present in those shortlists — correctly described, accurately categorised, and with the entity signals that tell Gemini you are a credible option for Canadian buyers.
/ What's broken
Gemini draws from Google's entity graph. Canadian brands frequently have thinner entity data in Google's global systems than their US counterparts — fewer structured third-party references, weaker category signals, and Knowledge Panels that are unclaimed or carrying inaccuracies. These gaps translate directly into lower Gemini citation rates.
When a Canadian buyer asks Gemini "which platforms support X for Canadian businesses?" — the entity graph Gemini queries against is populated primarily by US-headquartered brands that have built structured entity authority. Canadian brands without comparable entity presence are underrepresented in those responses.
Canadian B2B content is often written for search engine rankings — not for Gemini citation. Gemini favours direct-answer formats, FAQ sections, and schema markup. Pages without this structure are passed over in favour of sources that answer the question explicitly, regardless of their geographic origin.
Canadian procurement teams ask Gemini vendor questions through Google Workspace tools. If your brand's entity signals are absent or weak, you are not part of those responses — and you may not know it, because there is no standard alert when Gemini stops considering you.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We run 20 structured queries across your category as a Canadian buyer would ask them — including category-specific and Canadian-context queries — and record which sources Gemini cites, at what rate, and whether US brands are consistently displacing you.
We claim, audit, and correct your Knowledge Panel in Google's systems: category, description, founding data, key attributes, and entity connections. Accurate KP data feeds the entity graph Gemini draws from, regardless of your headquarters location.
We build the structured signals Google's entity graph relies on: publisher profiles, third-party entity references in Canadian and international media, structured data markup, and category-aligned entity relationships. This closes the entity gap between Canadian brands and US competitors.
We restructure your highest-priority pages with direct-answer introductions, FAQ sections, and schema markup. Pages are rebuilt so Gemini can extract a clean, citable answer — one that positions your Canadian brand as a credible option in enterprise vendor queries.
Each month we run a structured comparison of how Gemini cites your brand versus US and Canadian competitors across the same query set. You see exactly where you are gaining and where gaps remain.
Citation rate changes, Knowledge Panel status, entity accuracy, and content performance — documented monthly with specific numbers so you can track progress against US competitors in your category.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyUS brands have historically invested more heavily in the structured entity signals Google's graph draws on — publisher profiles, third-party entity references, structured data markup, and Knowledge Panel accuracy. Google's entity graph is global, so brands with stronger entity presence across that graph appear in Gemini responses regardless of where the buyer is located. The gap is buildable, but it requires deliberate entity authority work.
Gemini visibility is the rate at which Google Gemini cites your brand in response to relevant queries. For Canadian businesses, it matters because Google Workspace is widely used in Canadian enterprise and Gemini is embedded in that environment. When buyers research vendors through Gemini in Workspace, brands not present in Google's entity graph are absent from those responses.
Google Search and Gemini use different mechanisms. Search ranks pages by relevance and authority signals. Gemini draws on structured entity data and prefers direct-answer content with schema markup. A brand can rank well on Canadian Search while having thin entity data in Google's global graph — and thin entity data means low Gemini citation rates.
A Knowledge Panel is the structured information card Google shows for organisations in search results. It reflects the entity data Google holds about your brand. Because Gemini draws from this same entity graph, errors or gaps in your Knowledge Panel — wrong category, outdated description, missing attributes — appear in Gemini responses across Canadian and international queries.
Knowledge Panel corrections and content restructure typically produce measurable citation changes within four to eight weeks. Entity authority building — including third-party references and structured publisher profiles that match US competitor presence — operates on a one-to-three-month timeline. Both tracks run concurrently.
We run 20 queries structured as a Canadian buyer would ask them — including Canadian-context queries, category comparisons, and vendor evaluation queries. We record which sources Gemini cites, whether US brands consistently displace your brand, and what entity gaps are driving that displacement.
Yes. Entity authority work, Knowledge Panel optimisation, and content restructure for Gemini citation are separate from search ranking factors. You can build Gemini visibility without materially affecting your existing Search performance.
Engagements typically start from CAD 1,600 per month, depending on the scope of entity work, number of pages to restructure, and the size of the competitor gap being addressed. We provide a fixed-scope proposal following the initial audit.
Start here
Every engagement begins with a structured audit — 20 queries, your Knowledge Panel status, your entity data, and a side-by-side view of how US competitors are currently displacing your brand in Canadian Gemini responses. Canadian enterprise buyers are already using Gemini through Google Workspace to shortlist vendors. The US brands showing up in those responses have built entity authority that most Canadian brands have not yet matched. The audit shows you exactly what that gap looks like — and what it takes to close it.
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