01
Service-Area Pages per Neighbourhood and Municipality
We research every neighbourhood, suburb, and municipality in your service area and build a dedicated page for each one. Each page is written around the specific local search terms for your trade in that location. An HVAC company covering the GTA gets distinct pages for Etobicoke, Scarborough, North York, Mississauga, Brampton, and every other area they operate in.
02
Province Contractor Licence Display
We build your provincial contractor licence number into your homepage and service pages, displayed clearly alongside your liability insurance certificate details. Whether you are an electrical contractor in Ontario, a plumber in British Columbia, or a roofer in Alberta, we display your credentials in the way your provincial licensing body requires and in the way homeowners expect to see them.
03
HomeStars Integration and Review Display
We integrate your HomeStars profile and pull your current rating and review count into your homepage and key service pages. Customers who are already on your site should not need to leave to verify your reviews. HomeStars scores displayed in context, next to your services and your phone number, increase the likelihood of a direct enquiry.
04
Click-to-Call on Mobile
We build every page so that your phone number is the most prominent element on mobile. One tap connects the customer to your line. For emergency trades like HVAC and plumbing, this is not a design preference. It is a commercial requirement.
05
Quote Request Form
We design a quote form that collects the information you need to respond usefully: service type, property type, location, and preferred timeline. Forms are optimised for mobile completion and deliver enquiries immediately to your email or CRM.
06
Google Business Profile Optimisation
We optimise your GBP listing for every primary service category and location in your service area. Correct categories, service area definitions, photos, and Q and A responses. Your GBP listing is often the first result a local customer sees, and it should be complete enough to send them directly to your site or to call without clicking.
07
Project Gallery
We build a project gallery so you can showcase completed work by service type and location. A roofing company that shows before-and-after photos from a job in the same neighbourhood as the customer builds credibility that no list of services can match.
08
Local SEO Structure
We implement LocalBusiness schema, service schema, review schema, and a site structure that supports multi-area ranking without cannibalisation. Canadian local search has its own competitive patterns, and we structure the site to perform within them.
09
Analytics and Call Tracking
We connect Google Analytics 4, Google Search Console, and call tracking so every inbound phone call is attributed to the page and channel that generated it. You know what your website is producing, down to the individual service area.