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AI Visibility Engineering · Canada
Canadian buyers are using ChatGPT and Perplexity to research vendors before they ever search Google. If your brand isn't in those answers, the shortlist forms without you. We audit your AI presence across 12 engines, find every gap, and deliver a prioritised fix plan in 5 business days.
5-day turnaround · 12 AI engines audited · No retainer required
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/ This is for you if
The Canadian B2B founder: You run a B2B company in Toronto, Vancouver, or Calgary. Your website ranks reasonably on Google. But your prospects are now using ChatGPT to build their vendor shortlists before they ever reach search. Your brand isn't in those answers. That gap is active, and it's growing.
The marketing director who needs definitions: You've seen AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) in marketing industry coverage. You want to understand what they actually require in practice — not theory. And you want a Canadian-market delivery partner who can execute it, not just explain it.
The SaaS company in the Toronto-Waterloo corridor: You're in a well-defined software category. Other companies in your category are building their AI visibility right now. The brands that establish consistent AI citation in the next 12 months will hold a significant advantage — because AI models are slow to update their citations once a pattern is established.
The professional services or financial firm: You sell trust. Your buyers research you carefully before they make contact. AI tools are a primary research channel for Canadian professional buyers. If your firm isn't in those AI answers — in the first response, not mentioned incidentally — you're missing the moment when shortlists form.
/ What's broken
AI models cite brands that are documented, consistent, and linked across authoritative web sources. If your Canadian brand lacks a Wikipedia entry, has minimal Wikidata records, and is absent from industry knowledge bases, LLMs have no reliable source to draw on. They cite the brands with the most consistent documentation — and if that's your competitors rather than you, that's the answer buyers receive.
ChatGPT and Perplexity pull direct, structured answers from the web. If your Canadian business's service pages and FAQs are written as general marketing copy rather than structured answers to specific questions, they won't be quoted by AI engines. Answer-engineered content has a fundamentally different structure from standard website copy — and most Canadian business websites haven't made that shift.
LLMs draw from sources that traditional search already trusts. A thin backlink profile, absence from Canadian trade publications, and lack of third-party references about your brand means AI models haven't seen enough about you to feel confident citing you. Your off-page signals need to support your AI visibility — not just your keyword rankings.
Structured data tells AI engines what your business does and who you serve. Without FAQPage, Organization, and Service schema in JSON-LD, AI systems are guessing at your relevance. Most Canadian business websites have no meaningful schema. This is a gap that's fast and impactful to fix — and one that consistently separates brands that appear in AI Overviews from those that don't.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
A 47-point audit across 12 AI engines — ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews, Microsoft Copilot, and five emerging engines. Delivered in 5 business days. You receive a score, a gap analysis, and a prioritised fix list ordered by impact.
We build and verify your brand's entity footprint across Wikipedia, Wikidata, Google Knowledge Graph, Crunchbase, and 20+ industry directories relevant to Nepal and your sector. Consistent, linked, authoritative brand data is what makes AI models trust and cite you.
We rewrite your key pages — services, about, FAQs — in direct-answer format. Every section is structured to answer the exact questions buyers ask AI engines in your industry. Specific. Quotable. Citable.
Full JSON-LD implementation across your site: FAQPage, HowTo, Article, Organization, and Service schema. We also add LocalBusiness schema with Nepali address data for AI Overviews appearing in local searches. Every type that AI engines use to identify authoritative sources.
A content calendar targeting the exact questions your buyers are asking AI tools right now — in English and with awareness of Nepali search context. Monthly content briefs, page-by-page targets, and performance tracking against AI appearance rates.
Monthly tracking of your brand's presence across ChatGPT, Gemini, Perplexity, and Google AI Overviews for your 20 most important tracked queries. Share-of-voice report delivered monthly. You see the trend. You see where competitors are appearing. You see what's working.
/ What changes
/ How it works
We run a 47-point audit of your brand's current presence across 12 AI engines. We check entity consistency, content structure, schema coverage, citation profile, and competitor AI share-of-voice. You receive a written report with a score, every gap identified, and a prioritised action plan with estimated impact per fix.
We review your brand's presence across 25 authoritative sources — Wikipedia, Wikidata, Crunchbase, Google Knowledge Graph, and sector-specific directories. We identify inconsistencies, missing records, and gaps that prevent AI models from confidently citing your brand.
We implement or fix JSON-LD schema across your key pages. We also restructure target pages to answer specific questions in direct-answer format. The goal: every important page on your site is readable and quotable by AI engines.
We write and publish pages targeting the exact questions your buyers ask AI engines. Each page has a target query, a direct-answer structure, supporting schema, and internal links. For Nepali businesses, we write in English with local context and terminology.
Monthly AI share-of-voice tracking across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews for your 20 tracked queries. We expand to new queries, new product/service areas, and new engines as the category grows.
5-day turnaround · 12 AI engines audited · No retainer required
Run an AI Visibility Audit/ Evidence
The results. Not the claims.
View the full evidence libraryToronto-based SaaS platform in the project management category. Entity footprint built across 23 sources. Google Knowledge Panel verified. Competitor AI gap analysis identified 8 queries where three competitors appeared and…
Vancouver accounting and advisory firm targeting SMB clients. 13 FAQ-structured service pages published. FAQPage and Service schema implemented. Perplexity citations increased from 0 to 6 tracked appearances in the same…
Canadian DTC brand in the outdoor equipment category. Citation building across Canadian outdoors media, Wikidata, and Product Hunt. Schema expanded to include Product and Review markup.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyAI visibility is how often and how prominently your brand appears in AI-generated answers — from ChatGPT and Perplexity to Google AI Overviews and Gemini. Canadian buyers increasingly use AI tools to research vendors and services before they search Google. Appearing in those answers drives early-stage brand discovery, shapes the shortlist, and — because AI-referred visitors have already had your brand validated — converts at significantly higher rates than traditional organic traffic. AI visibility depends on entity authority, content structure, and citation signals. We measure it monthly across 12 AI engines.
AEO (Answer Engine Optimisation) optimises your brand for citation in conversational AI tools — ChatGPT, Perplexity, Claude. GEO (Generative Engine Optimisation) optimises for Google AI Overviews and other AI-generated search summaries. The technical foundations overlap: entity authority, direct-answer content, and schema improve both. The difference is in the surface being optimised. Most Canadian businesses benefit from both, and we deliver them together as one integrated programme.
Google AI Overviews is the highest-reach AI search surface in Canada — it appears on a growing proportion of Canadian Google searches and reaches any Canadian who uses Google. ChatGPT is the most widely used standalone AI research tool among Canadian professionals and B2B buyers. Perplexity is growing rapidly as a professional research tool. Microsoft Copilot reaches the enterprise segment through Microsoft 365, which has strong adoption in Canadian enterprise. Gemini has reach via Google Workspace. We track all five in our standard monitoring package, plus Claude, Grok, and emerging engines in our audit.
No AI visibility agency can honestly guarantee specific placement. The models update continuously and aren't fully transparent. What we guarantee is completing all the measurable work that increases your citation probability: entity footprint across 25+ sources, direct-answer content, full schema implementation, and citation building. We track your AI share-of-voice monthly and report real data. Typical results: meaningful improvement in AI appearance rates within 3–6 months.
AI engines cite brands that are consistently documented across authoritative sources, have content that directly answers the question being asked, carry strong citation signals from trusted domains, and have schema that clearly identifies what the business does. For Canadian brands, this means consistency across Wikipedia, Canadian trade publications, industry directories, and sector-specific knowledge bases. The core signal is consistency — the same accurate information about your brand repeated across many trusted sources.
We submit 20 tracked queries monthly to ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, and record whether your brand appears in the response. We report on brand mention rate, competitor mention rate, position within answers, and month-on-month trend. AI referral traffic tracked in GA4. You receive a practical monthly report with the numbers and the priorities for the next month.
Measurable improvement in AI presence typically begins within 3–6 months. Entity and schema work often shows faster early results — Google Knowledge Panel appearance within 4–8 weeks of entity building is common. AEO content takes 2–4 months before AI models reliably cite it. Consistent appearance across multiple AI engines for multiple target queries typically established within 6–9 months.
No. AI visibility and traditional SEO work better together than either does alone. SEO builds the domain authority and backlink profile that AI engines also rely on for citation signals. AI visibility work — entity building, schema, direct-answer content — also improves traditional SEO performance. Most clients run both in parallel. We can work alongside your existing SEO team or agency, or handle both as an integrated programme.
Start here
Our 47-point AI visibility audit checks your brand across ChatGPT, Gemini, Perplexity, Claude, Grok, and Google AI Overviews — and benchmarks you against your top Canadian competitors. You'll know where you stand, what queries your competitors are appearing for that you're not, and what to fix first. Delivered in 5 business days.
5-day turnaround · 12 AI engines audited · No retainer requiredIgnited Nepal
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