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Canadian hospitality operators pay hundreds of thousands in OTA commission every year on guests who searched for their property by name. We design and build hotel, lodge, ski resort, and venue websites that convert visitors into direct bookings, give guests a compelling reason to bypass the OTA, and keep the full revenue from every booking where it belongs.
You operate a ski resort, mountain lodge, or adventure destination in British Columbia, Alberta, Quebec, or Ontario. Your property draws guests from across Canada and from international markets: the United States, the United Kingdom, Australia, and Europe. These are high-intent, high-value guests who plan their trip months in advance. Your website does not match the standard of the experience you deliver, and a significant portion of these bookings are going through Expedia or Booking.com at a commission cost that adds up to a material revenue loss every season.
You operate a boutique hotel in Vancouver, Toronto, Montreal, Quebec City, or another Canadian city with a distinct identity and a guest profile that values character over price. Your OTA listings generate volume, but the guests who book direct are higher margin and more likely to return. Your current website does not give guests a clear enough reason to book direct, and the booking journey pushes too many away before they complete. You know the direct channel is underperforming, but the current site is not the asset you need to fix it.
You operate a venue that takes weddings, corporate retreats, private celebrations, and group bookings. Enquiries arrive through a generic contact form that loses context before it reaches your team. Your venue pages do not give event planners the floor plans, capacity configurations, or catering detail they need to put you on a shortlist. You are losing venue revenue to competitors whose websites give planners everything they need before they call.
When guests click "Book Now" on most Canadian hotel websites, they are redirected to a booking engine interface that looks and feels entirely different from the rest of the website. The brand experience they were in the process of forming ends abruptly. The interruption creates doubt at exactly the moment a guest is deciding whether to complete the booking or open a second tab and check the OTA instead. That second tab is where the OTA wins.
A photograph, a bed configuration, and a nightly rate is not a room page. Guests comparing two properties in the same destination need to understand exactly what they are choosing: the view, the bathroom type, what is included in the rate, what the difference is between a standard room and a superior room, and why the rate differential is justified. When OTA listings provide more room detail than your own website, guests trust the OTA more than your direct channel. That is a content problem with a known fix.
Canadian hotel guests are comparison shoppers. They open Expedia or Booking.com alongside your website as a matter of routine. If your direct rate is not clearly presented alongside a credible best rate guarantee, and if there is no visible additional value to booking direct, you lose that comparison. The guest completes the booking on the OTA because your website gave them no specific reason not to.
Wedding planners, corporate event coordinators, and group booking organisers need specific information before they can shortlist a venue: capacity figures, room configurations, catering options and exclusivity, AV capabilities, parking, and access. A page that describes your venue in general terms with a contact form at the bottom does not give planners what they need to advance your property through their evaluation. They move to a venue whose website answers every question they have.
We begin with a structured discovery session covering your property type, room inventory, guest demographics, booking source mix, OTA commission spend, seasonal demand patterns, event and F&B revenue lines, competitive set, and current website performance. We review your analytics, map the booking journeys that matter most to your revenue, and document the specific opportunities to shift volume from OTA to direct.
We build a sitemap around the way guests research and book: room and suite discovery, rate comparison, activities and experiences for lodge and ski resort properties, F&B, events and venue hire, local area and destination information, and the booking entry points that appear throughout the guest journey. Every page has a defined purpose and a defined next action.
Before any visual design, we wireframe every key page type. Wireframes define content hierarchy, rate messaging and best rate guarantee placement, booking CTA positioning, room comparison layout, and the enquiry flow for events and venue hire. You review and approve wireframes before design begins.
We design a website that reflects the character and standard of your property. For a ski resort or adventure lodge, the design communicates the destination experience and the outdoor context. For a boutique urban hotel, it reflects the property's interior design language and neighbourhood identity. Every design decision is traceable to a guest trust or conversion objective. The booking engine interface is designed to match your brand throughout.
We build in a CMS that your team can manage without developer involvement: updating seasonal rates, publishing events, refreshing photography, and adding activity or experience content. Page speed, mobile performance, and accessibility are built to standard from the start. Structured data for accommodation, restaurant, and event pages supports organic search visibility in Canadian and international search markets.
We integrate your booking engine, whether Cloudbeds, RMS, or SiteMinder, within the design of your website. The booking flow stays on-brand from the first availability check to the confirmation page. Rate parity is configured, and the best rate guarantee is built into the booking journey at the point where guests are most likely to compare with OTA platforms.
We write and build a dedicated page for every room and suite category. Each page covers detailed written descriptions, professional photography, bed configuration, bathroom type, floor and aspect information, inclusions, accessibility details, and a direct booking CTA. For ski resort and lodge properties, room pages include information about ski-in/ski-out access, proximity to lifts, and any activity inclusions in the rate.
We build a rate comparison module that shows guests the direct rate alongside OTA rates in real time, and communicates the specific advantage of booking direct: flexibility, complimentary inclusions, direct communication with your reservations team, or loyalty recognition. The module is placed at the point in the booking journey where comparison behaviour is most likely.
We design and build restaurant, bar, private dining, and après-ski or lounge pages for properties with food and beverage operations. Menus are presented in a mobile-readable format. Photography of food, dining spaces, and bar areas is given appropriate visual weight. Reservation and private dining enquiry CTAs are built in at every decision point.
We build event and venue hire pages that give planners everything they need to evaluate your property: capacity by configuration, floor plans, catering arrangements, AV capabilities, accommodation packages for group bookings, and enquiry forms structured to capture the information your events team needs to respond with a qualified proposal.
We integrate review data from Google, TripAdvisor, and other relevant platforms in a format that supports direct booking credibility without redirecting guests off your site. Review content is placed at the specific points in the guest journey where social proof has the greatest influence on booking decisions.
We configure analytics to track the complete direct booking journey from landing page through room selection, rate comparison, and booking completion. Booking source data is structured to show you the revenue contribution of direct versus OTA channels, and which pages are contributing most to direct booking conversions.
We audit your current website against the direct booking journey, mobile performance, room page quality, booking engine integration, and F&B and events content. We review your Google Analytics data, map your current booking source mix where data is available, and identify the specific gaps between your website and the standard required to shift guests from OTA to direct. You receive a written diagnostic report before any engagement begins.
Based on the diagnostic, we build the sitemap, define the page hierarchy, and document the guest journeys your website needs to serve. We present the information architecture for your approval before moving to wireframes. This stage includes a competitive review of your direct set and the OTA listings you are competing against.
Wireframes are approved, then design begins. Room pages, booking engine integration, rate comparison module, F&B pages, event pages, review integration, and analytics configuration are all completed during this stage. You have a defined review window at each milestone.
Pre-launch QA covers technical performance, mobile experience, booking flow, form function, and analytics verification. After launch, we provide a 30-day performance review covering direct booking conversion data, booking source changes, and specific recommendations for any pages that need adjustment based on early visitor behaviour.
We work with the booking engines that Canadian hospitality operators already use, including Cloudbeds, RMS, and SiteMinder. In most cases, changing your booking system is not required. If your current system has specific limitations that are materially affecting your direct booking conversion, we will flag that in the diagnostic and discuss options before the engagement begins.
A full build for a single-property hotel or boutique lodge typically takes 10 to 12 weeks from the start of the strategy stage. Ski resorts and properties with multiple F&B outlets, large room inventories, or significant event operations may require additional time. The diagnostic gives us the information needed to provide an accurate timeline before work begins.
We write all room and suite descriptions, F&B copy, and event and venue hire page content as part of the engagement. We work from a discovery session, your existing materials, and direct conversation with your team. You review and approve all copy before it goes live.
The rate comparison module pulls live rate data from the OTA platforms you specify using publicly available rate data, and displays it alongside your direct rate in real time. No OTA account access or API partnership is required. The module is configured to show the direct rate advantage, any additional value inclusions for direct bookings, and the best rate guarantee at the point in the booking journey where guests are most likely to compare.
Yes. For ski resort and adventure lodge properties, the website architecture accounts for distinct seasonal content: ski season room packages and lift access information, and shoulder or summer season activity and experience content. The CMS is built so your team can update seasonal offerings, package inclusions, and activity descriptions without developer involvement.
Not a black box. Real specialists you can call, with their names on the work.
Canadian hospitality operators are paying OTA commission on guests who searched for their property by name, who would have booked direct if the direct booking experience had given them a reason to. The gap between your current website and the standard required to capture those bookings is almost always smaller than expected. We can show you exactly where the friction is and what it is costing you.
Ignited Nepal — Growth Engineering Company
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