What is a business entity in the context of AI visibility?
A business entity is the structured data record that AI engines consult to understand your organisation — not your website text, but the accumulated data points across Wikipedia, Wikidata, business registries, and authoritative directories that collectively define what your business is and whether it can be trusted as a source. AI engines form a confidence score about your entity based on the completeness and consistency of this record, and that score determines whether they cite you in generated answers.
Why does schema markup matter for AI engines?
Schema markup is structured code on your website that tells machines — not just humans — exactly what your content describes. When AI engines process a page with valid schema markup, they can extract precise facts: this business is a law firm, it operates in Toronto and Vancouver, it is a member of the Law Society of Ontario, it specialises in corporate litigation. Without that markup, AI engines must infer these facts from prose, which they do imprecisely and inconsistently.
Why is bilingual entity data specifically important for Canadian businesses?
AI engines serving French-language queries draw primarily from French-language sources: French Wikipedia, French Wikidata entries, French-language directory listings. If your French-language entity record is thinner or less accurate than your English-language record, AI tools serving Quebec and other French-speaking markets will assess your entity as lower-authority than your English-market competitors — even if your actual business presence in both markets is equivalent.
Which 25 sources does the audit check?
The full source set covers: English Wikipedia, French Wikipedia, Wikidata, Google Knowledge Graph, Google Business Profile, Canadian Business Register, BBB Canada, Crunchbase, LinkedIn, provincial business registries for all relevant provinces, applicable regulatory body directories (IIROC, MFDA, CPA Canada, Law Society provincial bodies), industry association directories, Bing Canada, Apple Maps Canada, Canadian Press archive, major English and French press archives, PR Newswire Canada, Cision Canada, data aggregator feeds, academic citation databases, and sector-specific sources identified during scoping.
How long does the audit take and what does it cost?
The standard audit delivers in ten to fourteen working days. Pricing starts at CAD $2,400 for single-location businesses operating in one language. Bilingual audits covering both English and French entity data, or multi-province businesses with multiple regulatory directory requirements, are quoted following a brief scoping call.
What should we do with the priority fix plan once we receive it?
The fix plan is written to be actionable without further consultation — each item specifies what to change, where, and how. Your internal marketing, content, or development team can implement most items directly. For organisations that prefer managed implementation, Ignited Nepal offers a separate implementation service and an ongoing monitoring retainer.
