Discovery and Compliance Brief
We begin with a structured discovery session covering your registration type and number, your provincial licence details, OSFI guidelines applicable to your firm type, PIPEDA obligations, and your target client profile. We document every regulatory disclosure requirement before any design decision is made. The written compliance brief produced at this stage governs all downstream work.
Sitemap and Information Architecture
We structure your site around how Canadian investors, borrowers, and financial planning clients research their options. Each regulated activity or service line receives its own page with appropriate registration disclosure integration. Multi-province firms receive a site architecture that serves provincial differences in regulation and client expectation without fragmenting the brand.
Wireframes
We produce wireframes for every core page type, including the homepage, each service page, advisor credential pages, calculator pages, and the enquiry flow. Wireframes are reviewed against the compliance brief before visual design begins. Structural and regulatory architecture are locked in before any aesthetic decisions are made.
Visual Design
We design a site that communicates professional credibility and trust appropriate to your client base and your position in the Canadian financial services market. The visual approach for a fee-only financial planner differs from that of a high-volume mortgage brokerage. Design decisions are reviewed against your compliance brief before finalisation.
Build
We build on platforms suited to financial services requirements, with fast load times, accessible markup, mobile-first layouts, and content management systems your team can operate independently. Bilingual French and English versions are available for Quebec-based or nationally operating firms, meeting the language requirements of the Office quebecois de la langue francaise where applicable.
Service Pages
We write or structure every service page around Canadian client financial situations, plain-language explanations of regulated activities, and the correct registration and disclaimer disclosures. Risk warnings, product disclosure language, and fee representations are built into page templates and reviewed for regulatory compliance before publication.
Credential Display
We build advisor and firm credential pages that display IIROC or MFDA registration status, provincial licence numbers, years of practice, professional designations including CFP, CFA, RFP, and CLU, and areas of specialism. Professional designations are explained in plain language so clients who are not familiar with industry credentials can understand what they signify.
Calculator Integration
Where relevant to your services, we integrate compliant calculators for mortgage affordability, RRSP and TFSA contribution room, retirement income projection, insurance needs assessment, or investment return modelling. All calculators include the required risk disclosures and are configured to provide guidance-level outputs rather than specific product recommendations.
Secure Enquiry Form
We build secure enquiry forms configured for your specific regulated activities, with PIPEDA-compliant consent capture, appropriate financial services disclaimers, and case context fields relevant to the nature of the advisory or brokerage relationship. Forms are encrypted, access-controlled, and configured to retain submission records in line with your data retention obligations.
Regulatory Disclaimer Setup
We build a comprehensive disclaimer architecture covering your registered activities, risk warnings, product disclosure obligations, and the required references to your IIROC, MFDA, or provincial regulator registration. Disclaimers are integrated into page templates so they appear consistently across every page where they are required by regulation or standard practice.
Privacy and Consent Architecture, and Analytics
We implement a PIPEDA-compliant privacy and consent framework, including a consent management platform, cookie consent configuration meeting Canadian Anti-Spam Legislation standards, and a privacy notice that accurately reflects the data collected and how it is used. We configure analytics to track enquiry volume by service line and source within the applicable privacy framework.