FINANCIAL SERVICES WEBSITE

A financial services website built around compliance and client trust, not promises you cannot make

Investment advisors, mortgage brokers, lenders, and insurance providers in the United States operate under SEC, FINRA, state securities, and NMLS oversight. Your website is a regulated communication. Ignited Nepal builds financial services websites that display your registration number correctly, carry the disclosures your compliance team requires, and give clients every reason to trust you before they submit an enquiry.

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SEC CRD and FINRA registration number display as standard · NMLS number display for mortgage brokers and lenders · "Past performance is not indicative of future results" and required disclosures built in · Built for RIAs, broker-dealers, mortgage brokers, and financial advisory practices
This is for you if

This service is built for SEC- and FINRA-regulated financial businesses, state-registered investment advisors, and NMLS-licensed mortgage professionals in the United States who need a website that reflects the compliance standards their clients and regulators expect.

You are registered with the SEC or your state securities regulator as an investment advisor. Your website is a regulated communication and is reviewed during examinations. It needs to display your CRD number, carry required disclosures, distinguish clearly between investment advice and general financial information, and not contain any claims about performance, rankings, or outcomes that are not substantiated and compliant. Most RIA websites in the US fail at least three of those tests.

You hold an NMLS licence and originate residential or commercial mortgage loans. Your website needs to display your NMLS number and your company's NMLS number, carry state-specific licensing disclosures, and not make claims about rates or terms that could constitute deceptive advertising under CFPB standards. You also need a loan officer page structure that displays individual NMLS numbers for every loan officer who has a public-facing presence on the site.

You provide financial planning, tax, or advisory services to individuals and families, either as a registered advisor or under an exemption. Your website needs to communicate the scope and limitations of your practice clearly, display appropriate registrations and credentials (CFP, CPA, FINRA-licensed), and build trust with prospective clients who are comparing you against other advisors before they ever call. Most advisory practice websites are too vague about process and too general about outcome to convert the clients they could convert.

What's broken

Four problems appear consistently on US financial services websites we review. Each one is a compliance risk, a trust gap, or a missed conversion opportunity.

Missing SEC CRD, FINRA registration, or NMLS number display

Your SEC CRD number, your FINRA registration details, or your NMLS number is absent from your website or buried where clients cannot find it. FINRA and state regulators routinely cite advisors and brokers for websites that fail to display required registration information. Separately, clients and prospects who know enough to look for this information interpret its absence as a warning sign, regardless of whether you are fully registered and in good standing.

Performance claims and outcome language that do not carry required disclosures

Your website makes statements about performance, portfolio growth, or client outcomes without the required disclosure that past performance is not indicative of future results. It may also make comparative claims about rankings, ratings, or awards that do not meet FINRA Rule 2210 standards for fair and balanced presentation. Every one of those statements is a deficiency finding waiting to happen in your next examination.

No client case studies because no-one asked for consent

You have clients who have worked with you for years and achieved financial goals with your help. You have no documented case studies because no-one built a compliant consent and documentation process to collect them. SEC and FINRA rules on testimonials and endorsements changed with the SEC Marketing Rule (effective 2022), creating a clear pathway for compliant client testimonials. Most advisors have not built the process to use it.

No mortgage or financial planning calculator

Prospective clients comparing financial advisors or mortgage brokers in the US want to model scenarios before they commit to a conversation. A retirement income calculator, a mortgage repayment estimator, or a college savings projection tool gives them a reason to engage with your site and a reason to contact you. Without one, they use the calculator on a competitor's site and the enquiry goes to them.

What we engineer

A financial services website from Ignited Nepal covers every layer, from the compliance brief that maps your regulatory registrations and disclosure obligations, through to the analytics that show you what clients engage with before they contact you.

Discovery and Compliance Brief

We start with a structured discovery session that maps your SEC or state registration, FINRA membership if applicable, NMLS licence structure, Form ADV Part 2 disclosure requirements, and any specific restrictions on financial promotion or performance presentation applicable to your firm. The output is a written brief that governs what your website can claim, where required disclosures must appear, and what consent architecture is needed for forms and testimonials. This brief is reviewed by your compliance officer or outside compliance consultant before any design work begins.

Sitemap and Information Architecture

We build a sitemap that organises your services, credentials, and process pages so clients can make informed decisions and regulators can locate required disclosures and registration information without difficulty.

Wireframes

We wireframe each key page before design begins, confirming the placement of CRD numbers, NMLS numbers, required disclosures, and consent elements at the structural stage where changes are fastest and cheapest to make.

Design

We design a site that communicates the professionalism and stability that US financial services clients expect. The design builds trust. It does not substitute decoration for credibility.

Build

We build on a platform that supports secure forms, calculator integration, and ongoing content management. The build includes all pages in the sitemap, mobile-optimised and tested across the devices your clients use.

Service Pages with Process Explanation

Each service page explains what you do, the steps in your process, relevant conditions and eligibility considerations, and what the client can expect. Required disclosures, including the past performance disclosure, are placed on every page where performance-adjacent language appears.

Credential Display and Calculator Integration

Your SEC CRD number, FINRA registration, NMLS number, and professional designations (CFP, CFA, CPA, and others) are displayed correctly and prominently. Individual loan officer NMLS pages are built for mortgage businesses. We integrate a relevant calculator, such as a mortgage repayment tool, retirement income modeller, or investment growth estimator, calibrated to your service category and compliant with applicable disclosure requirements.

Secure Enquiry Form, Regulatory Disclaimer Setup, Privacy and Consent Architecture, and Analytics

Every enquiry form is built with consent capture, privacy policy linkage, and data handling processes aligned to applicable state and federal requirements, including where relevant the California Consumer Privacy Act. Required disclosures are written, placed, and styled to be visible. If your firm is using the SEC Marketing Rule to collect client testimonials or endorsements, the consent architecture for that process is built in. Analytics are configured to show you what clients read before they contact you.

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What changes

Four things shift when your website is built for SEC, FINRA, and NMLS compliance and client trust from the start.

Before
After
Before Your SEC CRD number, your FINRA registration details, or your NMLS number is absent from your website or buried where clients cannot find it. FINRA and state regulators routinely cite advisors and brokers for websites that fail to display required registration information. Separately, clients and prospects who know enough to look for this information interpret its absence as a warning sign, regardless of whether you are fully registered and in good standing.
After Registration numbers are displayed. Required disclosures are in place. Performance language carries the required caveats. The general advice versus personalised advice distinction is handled correctly. When an examiner reviews your website, they are not beginning the conversation with a list of deficiencies. That matters more than most advisors realise until they experience an examination where it does not go that way.
Before Your website makes statements about performance, portfolio growth, or client outcomes without the required disclosure that past performance is not indicative of future results. It may also make comparative claims about rankings, ratings, or awards that do not meet FINRA Rule 2210 standards for fair and balanced presentation. Every one of those statements is a deficiency finding waiting to happen in your next examination.
After Your CRD number is visible and linked to FINRA BrokerCheck or the SEC Investment Adviser Public Disclosure database, depending on your registration type. Your NMLS number is displayed and your NMLS Consumer Access profile is linked. A prospective client who is conducting due diligence, as the clients worth having always do, can verify your standing in under two minutes.
Before You have clients who have worked with you for years and achieved financial goals with your help. You have no documented case studies because no-one built a compliant consent and documentation process to collect them. SEC and FINRA rules on testimonials and endorsements changed with the SEC Marketing Rule (effective 2022), creating a clear pathway for compliant client testimonials. Most advisors have not built the process to use it.
After The 2022 SEC Marketing Rule created clear conditions under which RIAs can use client testimonials and endorsements. Most advisors have not built the consent and documentation process to collect them compliantly. Once the architecture is in place, you can accumulate documented client outcomes that work within the regulatory framework and add genuine, substantiated credibility to your site.
Before Prospective clients comparing financial advisors or mortgage brokers in the US want to model scenarios before they commit to a conversation. A retirement income calculator, a mortgage repayment estimator, or a college savings projection tool gives them a reason to engage with your site and a reason to contact you. Without one, they use the calculator on a competitor's site and the enquiry goes to them.
After Prospective clients who model their retirement income, their mortgage repayment, or their college savings projection before making an enquiry arrive informed and motivated. They have already invested time in your site. The conversations that follow are more productive. Conversion rates from calculator-originated enquiries consistently outperform those from generic contact form submissions.
How it works

Four steps from first conversation to live website.

  1. 01

    Discovery and Compliance Brief

    Week 1

    We map your SEC or state registration, FINRA membership, NMLS licence structure, Form ADV disclosure requirements, and any applicable state-specific marketing restrictions. We review your existing website and document every compliance deficiency: missing registration display, unqualified performance language, absent required disclosures, and consent architecture gaps. The compliance brief is produced and reviewed by your compliance officer or outside counsel before we proceed.

  2. 02

    Sitemap, Wireframes, and Design

    Weeks 2 to 4

    We build the sitemap, wireframe every key page with registration number display and disclosure placement confirmed, and complete the design. Structure is locked and approved before visual design begins, so no work is wasted.

  3. 03

    Build, Content, and Calculator Integration

    Weeks 4 to 7

    We build the site, write or finalise all service page content with required disclosures placed correctly, integrate the calculator, configure the secure enquiry form with consent architecture, and build individual NMLS pages for loan officers if applicable. All testimonial or endorsement consent architecture is built and tested if your firm is using the SEC Marketing Rule.

  4. 04

    Testing, Launch, and Analytics

    Week 8

    We test across devices, verify all registration number display and disclosure placement, check all forms and calculator functions, and confirm analytics are configured. We launch. You receive a handover document covering the CMS, compliance documentation, form submissions, and your analytics dashboard.

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Common questions

Questions about financial services website design in the US

Does our SEC CRD or FINRA registration number need to be on the website?

FINRA Rule 2210 and SEC guidance on investment adviser advertising both expect that regulated firms make their registration information accessible and verifiable by clients. Displaying your CRD number with a link to FINRA BrokerCheck, or your SEC investment adviser registration with a link to IAPD, is the standard practice expected of regulated firms. We treat registration display as a structural element of the site, not an optional addition, and confirm its placement during the wireframe stage.

What disclosures does a financial services website in the US need to carry?

The disclosures required on a US financial services website depend on your registration type, the services you provide, and the states in which you are licensed. At a minimum, most investment advisors need the past performance disclosure on any page that references returns, outcomes, or historical results. Mortgage businesses need NMLS number display and state licensing disclosures. FINRA-registered broker-dealers need to comply with Rule 2210 standards for all retail communications. We document the specific requirements for your firm in the compliance brief and build placement into the wireframes.

Can we use client testimonials on our website under the SEC Marketing Rule?

The SEC Marketing Rule, which became effective in November 2022, permits investment advisers registered with the SEC to use client testimonials and endorsements on their websites, subject to specific conditions including disclosure requirements, oversight obligations, and prohibitions on cherry-picking. The compliance brief we produce covers the conditions applicable to your firm and the consent and documentation architecture required to collect compliant testimonials. Most advisors who have not yet adopted a testimonial process are leaving a significant trust-building tool on the table.

Every loan officer at our mortgage company needs their own NMLS number displayed. How do you handle that?

We build individual loan officer pages as a standard component of mortgage business websites. Each page displays the loan officer's NMLS number, their state licensing information, their photo and bio, and a direct enquiry form. The CMS is configured so that loan officer profiles can be added, updated, or archived without requiring a developer. NMLS number display is confirmed during testing before launch.

How long does a compliant financial services website build take?

A full financial services website, covering discovery, compliance brief, sitemap, wireframes, design, build, content, calculator, disclosure architecture, and analytics, takes approximately eight weeks from project start. Firms with complex registration structures, multiple states, or a large number of individual loan officer or advisor profiles may take longer. We confirm the timeline at the end of the discovery session.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
About Us →
Start here

Your SEC registration and FINRA or NMLS licence are the foundation of your credibility. Your website should communicate that from the first second a client lands on it.

Ignited Nepal builds financial services websites for registered investment advisors, mortgage brokers, lenders, and financial advisory practices across the United States. Every project starts with a compliance brief. Every site is built with correct registration display, required disclosures, and the trust architecture your clients and your regulators expect.

Request a Financial Services Website Diagnostic →

Ignited Nepal is a Growth Engineering Company. We do not provide financial, legal, compliance, or regulatory advice. The compliance brief produced during discovery is a website content governance document and should be reviewed by your compliance officer, outside compliance consultant, or legal counsel. SEC-registered investment advisers must comply with the SEC Marketing Rule and applicable Advisers Act provisions. FINRA-registered broker-dealers must comply with FINRA Rule 2210. NMLS-licensed mortgage professionals must comply with applicable federal and state licensing disclosure requirements. Past performance is not indicative of future results. This page contains general information only.