Rank for the conditions, services, and specialists patients search for across the United States

Yes. Google classifies healthcare as Your Money or Your Life (YMYL) content — pages that can directly affect health decisions. These pages face the most rigorous algorithmic and manual quality review. Thin content, absent physician credentials, and unverifiable health claims all create structural ranking ceilings that technical SEO alone cannot overcome.

E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is Google's quality framework for YMYL pages. For US practices, this means physicians are named as page authors, board certifications and NPI numbers are visible, fellowship training and medical school affiliations are referenced, and clinical claims are evidence-based. Without these signals, competitive health queries have a hard ranking ceiling.

HIPAA prohibits disclosing Protected Health Information (PHI) in public communications. In practice, this means review responses cannot acknowledge that a reviewer is a patient, cannot reference any appointment details, and cannot mention any health information — even in a sympathetic or positive context. Most practices have existing review responses that breach this standard. We audit these and provide compliant response templates.

We write patient-facing condition pages, treatment FAQs, and service descriptions. All content is reviewed for HIPAA compliance and evidence-based standards before delivery. Physician review of clinical content is recommended and we build this into the workflow for your team.

Each office location gets a dedicated page with unique content — physicians at that location, services offered, local insurance networks, and location-specific schema. State-level licensing variations are referenced where relevant.

Yes. Directory profile alignment is part of every US healthcare engagement. Consistent NPI, specialty, address, and insurance data across Zocdoc, Healthgrades, Vitals, and Google reduces citation confusion and reinforces local ranking signals.

Healthcare SEO engagements in the US typically range from $2,000–$8,000 per month depending on the number of locations, specialties, and content requirements. A solo physician practice with one location sits at the lower end. A multi-state specialty group with dozens of providers sits considerably higher. We scope every engagement after the initial diagnostic.

Telehealth requires its own SEO strategy — separate pages targeting state-specific telehealth queries, insurance acceptance language, and "virtual" + specialty + location combinations. We build this as a distinct content stream, not an afterthought on an existing service page.