Your revenue operations are broken. HubSpot isn't the problem — the system around it is.

RevOps is the system that connects marketing, sales, and customer success so they operate from shared data — shared definitions of qualified leads, shared attribution models, shared forecasting. A CRM is one tool inside that system. RevOps is the design layer: who owns which stage, when data moves where, what triggers what. Most companies buy a CRM and skip the RevOps layer. The CRM then becomes a contact database, not a revenue system.

For B2B SaaS with active inbound marketing: HubSpot. For complex enterprise sales motions: Salesforce. For lean sales teams: Pipedrive. For non-standard processes: custom. The system mapping session helps decide which fits your motion — we don't recommend a platform before we understand what your sales process actually looks like.

HubSpot full implementation takes 6–8 weeks. Salesforce: 8–12 weeks. Custom CRM build: 12–16 weeks for a core system, longer if multi-tenant or with advanced reporting requirements. The system mapping in week one gives you a precise timeline for your specific scope.

Off-the-shelf platforms (HubSpot, Salesforce, Pipedrive) are right for most B2B and SaaS companies. They're faster to deploy, cheaper, and benefit from ongoing platform updates. Custom CRMs make sense when your revenue motion is genuinely too non-standard for platform configuration — usually highly regulated industries, multi-product companies with complex deal structures, or companies where the CRM is the product itself.

n8n is more appropriate for complex multi-step workflows, self-hosted deployments where data residency matters, and workflows requiring logic branching that Zapier doesn't support. Zapier is easier for simple two-tool integrations. We use both — and recommend based on the actual workflow complexity rather than defaulting to one.

For companies migrating from Salesforce to HubSpot or vice versa, we handle the full mapping between data models — field mapping, deduplication, relationship preservation, and historical data import. Test migration to a sandbox first, validate integrity, then production cut-over. You receive a migration report documenting what moved, what was cleaned, and anything that required manual intervention.

HubSpot full implementation starts at $6,000–$12,000 depending on scope. Custom CRM development starts at $18,000. RevOps layer adds $4,000–$8,000. The system mapping engagement (5 days) is a fixed-price diagnostic that gives you a full scope and cost picture before any build commitment.

Yes. Most audits find that 60–70% of what needs to happen is reconfiguration, not replacement. We audit your current setup, identify what's broken or under-configured, and rebuild the missing pieces — workflow automation, attribution, integrations, RevOps layer. You keep your HubSpot investment and we make it actually work.