What is LLMO prompt intelligence?
LLMO prompt intelligence is the systematic discovery, testing, and opportunity scoring of the conversational queries people use to ask large language models about a category, a set of competitors, or a specific problem — with the output being a ranked set of citation opportunities for a specific brand. It is the foundational intelligence layer of any LLMO programme. Without it, teams produce content against guessed prompt targets and have no reliable way to know whether that content is reaching the citations it was designed to earn.
How is this different from keyword research?
Keyword research was designed to surface the fragmented, index-optimised terms users type into search engines. Those terms are typically short, intent-compressed, and built for matching against indexed documents. LLMO prompt intelligence maps the full, conversational questions users ask LLMs — longer, more specific, and structured as requests for recommendations, comparisons, or explanations. The citation signals that matter in LLM responses — content depth, topical authority, structured data, citation format, source reputation — are also materially different from the ranking signals that matter in search. The two types of intelligence are complementary inputs to an integrated content programme, but they are not interchangeable.
What makes a prompt high-opportunity for a US brand?
A prompt scores as high-opportunity when it meets three conditions: the LLM consistently draws on external sources when answering it (rather than generating a closed response from training data), the existing citation set is not completely dominated by sources the brand cannot realistically compete with, and the signal patterns of cited sources are ones the brand can match or exceed through focused content and authority building. In the US market, competitive density means that many prompts in established categories are already dominated by well-resourced sources — which makes accurate opportunity scoring especially critical, because the difference between a realistic citation target and an unrealistic one is not always obvious from prompt inspection alone.
What is the engagement timeline?
The standard engagement runs two to three weeks from briefing to delivery. Week one covers category prompt mining and categorisation. Weeks two and three cover citation opportunity scoring and competitor citation mapping across all 100+ prompts. For categories with large competitive sets or broad scope — enterprise software, financial services, healthcare, consumer goods — we discuss timeline adjustments at the briefing call.
What does this cost?
US engagements are priced from USD 4,200 for a single-category prompt library covering 100+ prompts across five LLMs with full scoring, competitor citation mapping, and implementation briefs. Multi-category engagements, ongoing quarterly monitoring programmes, and national-plus-local prompt libraries (for brands competing at both national and regional levels) are scoped separately. Pricing is confirmed after a discovery call where we assess category complexity and competitive density.
How does the output feed into an ongoing LLMO programme?
The ranked prompt library is the operational centre of an LLMO programme — the document that every content production sprint, every SEO signal-building initiative, and every PR placement strategy should reference. Content teams work from the high-opportunity tier as their near-term production brief. SEO teams use the competitor citation map to close specific signal gaps. PR teams use the prompt categorisation to understand which brand narratives are most relevant to AI-generated recommendations in their category. Most clients schedule a quarterly re-scoring session to track whether citation gaps are closing and to surface new prompts that have entered their category landscape as LLM behaviour continues to evolve.