You are running English-only prompt tests in a bilingual market.
If your team has tested LLMO visibility at all, the tests have almost certainly been in English. But a substantial portion of the UAE's AI search behaviour happens in Arabic — and the citation results in Arabic-language responses to the same category questions are often materially different from English-language results. Brands that appear prominently in English-language LLM responses may be entirely absent from Arabic-language responses to equivalent prompts. Without testing both, you have half the picture at best.