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Search Engineering · UAE
Dubai's search market is growing fast — and most businesses are competing on paid ads alone. We build organic search programmes that compound over time: keyword strategy, technical SEO, content, and link building in both English and Arabic.
5-day turnaround · Keyword gap analysis + technical audit · No retainer required
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/ This is for you if
You run an ecommerce business in Dubai and you're spending heavily on Meta and Google Ads — but the moment you pause campaigns, traffic stops. Organic search would give you a traffic source you own.
You operate a hospitality business — hotel, restaurant, spa, or wellness centre — and you need to appear in "near me" and Dubai-specific searches that drive direct bookings, not just OTA commissions.
You're a real estate agency or property developer in the UAE and your website ranks for your brand name but nothing that your buyers actually search — "apartments for sale Dubai Marina," "off-plan projects Abu Dhabi."
You run a professional services firm — legal, financial, consulting — that serves both Arabic-speaking and English-speaking clients, and your current SEO is targeting only one language and missing half the market.
/ What's broken
Dubai's CPC rates are among the highest in the world for competitive categories — real estate, legal, healthcare, hospitality. Businesses running entirely on paid acquisition are spending 30–50% of margin on clicks they could own organically. Every month without an SEO programme is another month compounding that cost.
A significant share of search traffic in the UAE happens in Arabic. If your site is English-only or has poorly optimised Arabic pages without proper hreflang tags, you're invisible to a large segment of your market. Arabic SEO requires proper RTL page structure, Arabic keyword research, and culturally accurate content — not just a Google Translate version of your English pages.
Dubai's local search results are highly competitive and highly valuable. If your Google Business Profile isn't fully optimised — correct category, complete attributes, active review management, consistent citations across UAE directories — you're not appearing in the local pack, and your competitors are taking those clicks.
Sites built on popular UAE web builders often have significant technical SEO issues: slow load times on mobile, missing structured data, pages blocked from indexing, duplicate content from parameter URLs. These don't surface in standard Google Analytics reporting — they require a dedicated crawl and technical audit to find.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We research keywords in both English and Arabic across your category, mapping search volume, competition, and commercial intent for each market segment. You receive a bilingual keyword master document with traffic estimates and page-level assignments for both language versions of your site.
Full Screaming Frog crawl, Core Web Vitals analysis via GA4, hreflang validation for English/Arabic content, structured data audit, and mobile performance review. UAE sites often have issues with CDN configuration and server response times — we diagnose and fix all of it.
We write and brief SEO content in both English and Arabic — not translations, but independently keyword-researched pieces targeting what each language audience actually searches. All Arabic content is produced by native speakers and reviewed for cultural accuracy.
We build editorial backlinks from UAE and GCC publications, regional industry directories, and international domains with relevance to your sector. Every link is tracked with domain authority, anchor, and placement URL.
Google Business Profile optimisation, UAE-specific citation building (local directories, sector registries), review acquisition strategy, and local keyword targeting. For businesses with multiple locations across the UAE, we manage GBP optimisation at each location level.
GA4 setup, Search Console integration, bilingual rank tracking, and monthly reporting in English. You see keyword movements, traffic, and lead attribution in one dashboard — no switching between tools, no spreadsheet archaeology.
/ What changes
/ How it works
We audit your site against 140 technical and content SEO checks, pull your Search Console history, run a keyword gap analysis against your top 3 competitors, and score your current domain authority. You receive a prioritised findings document — even if you don't proceed to a retainer.
Based on the diagnostic, we build a 6-month search roadmap with keyword targets by month, content priorities, technical fix schedule, and a link-building plan. We present it in a live 60-minute walkthrough.
We fix every critical and high-priority technical SEO issue: crawl errors, indexing blocks, Core Web Vitals failures, duplicate content, missing schema, and site structure problems. Most fixes are shipped within 2 weeks.
We publish or optimise 8–12 pages per month targeting your priority keywords — service pages, location pages, and supporting content. Every page is built against a keyword brief with search intent, target word count, and internal linking instructions.
We build 4–8 editorially placed backlinks per month from Nepal, India, and relevant international publishers. Each link is logged with domain authority, anchor text, and live URL.
Every month you receive a plain-English report: keyword movements, traffic changes, leads from organic, and a prioritised action list for the next 30 days. We adjust strategy based on what Google's rewarding, not a fixed template.
5-day turnaround · Keyword gap analysis + technical audit · No retainer required
Request a Search Diagnostic/ Evidence
The results. Not the claims.
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/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes. Arabic SEO is a core part of what we do for UAE clients. It's not the same as translating your English site — Arabic search behaviour, keyword patterns, and content expectations differ meaningfully from English. We run independent Arabic keyword research, work with native Arabic content writers, and implement correct RTL page structure and hreflang tags. If your business serves Arabic-speaking customers in the UAE, running English-only SEO means leaving a large share of search traffic on the table.
For local service and hospitality keywords in Dubai, meaningful movement typically begins at 8–12 weeks. For competitive categories like real estate and legal, initial rankings appear at 3–5 months and stabilise at 6–9 months. Dubai's search market is competitive but not mature — there's significant first-mover advantage available in many categories right now.
The Search Diagnostic is a fixed-cost starting point with no retainer commitment. Monthly search engineering programmes are scoped after the diagnostic and priced based on keyword competition, content volume, and whether bilingual (Arabic + English) coverage is required. We don't quote a retainer before auditing your site.
Yes. Dubai has some of the highest CPCs in the world for commercial keywords — particularly in real estate, legal, and healthcare. SEO builds rankings you own permanently. Every dirham spent on organic compounds over time; every dirham on ads disappears when the campaign pauses. Businesses running both channels typically see their blended cost-per-lead drop by 30–50% within 12 months.
No. Rankings are controlled by Google's algorithm, not by any SEO company. What we guarantee is a documented, transparent process: every technical fix logged, every keyword tracked, every link recorded. Our UAE clients have averaged 3.9× organic traffic growth in 6 months. Your results depend on your starting position, competition, and industry.
GA4 and Search Console are connected from day one. You'll see keyword movements in weekly rank tracking, organic traffic trends in GA4, and — where your site has conversion tracking — lead attribution from organic sessions. Monthly reports are delivered in plain English.
Yes. Ecommerce SEO in Dubai has specific requirements: Arabic product page content, UAE-specific shipping and tax structured data, Shopify or Magento technical issues, and bilingual category structure. We run ecommerce SEO for UAE stores selling domestically and internationally.
Yes. Multi-location local SEO involves managing a separate Google Business Profile for each location, building location-level citation consistency, and targeting location-specific keywords for each branch. We manage this at scale for hospitality and retail clients across Dubai, Abu Dhabi, and Sharjah.
Start here
The Search Diagnostic gives you a complete picture of your current search visibility across English and Arabic: every technical issue ranked by severity, every keyword gap mapped against your competitors, and a clear picture of what's required to move. No commitment beyond the diagnostic.
5-day turnaround · Keyword gap analysis + technical audit · No retainer requiredIgnited Nepal
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