E-COMMERCE SEO

Your store ranks on Google.com but not on google.ae Arabic searches — that is the half of the market you are not reaching

We build the Arabic product SEO and bilingual site architecture that lets UAE DTC stores rank on google.ae for both Arabic and English buyer searches simultaneously.

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/ This is for you if

Who This Is For

You sell direct-to-consumer in the UAE. Your store has English and Arabic versions. The English pages were written by your team or a copywriter. The Arabic pages were translated by a plugin or a general translator who is not a native digital consumer. Your English pages get some Google traffic. Your Arabic pages get almost none, and your Search Console Arabic coverage is full of errors you have not investigated.

You have been selling on Noon or Amazon.ae and you are building a direct store to reduce marketplace fees and own your customer relationship. You know your product catalogue and your margin. You do not yet know how to structure a Shopify or WooCommerce store so that buyers who search on Google — in Arabic or English — find your store rather than your marketplace listing.

You sell fashion, beauty, or lifestyle products in Dubai. Your audience is split: UAE nationals and Arab expats searching in Arabic, and the large English-speaking expat community searching in English. Your current store is English-first. You have not addressed the Arabic-language SEO at all, which means you are invisible to a substantial share of your actual customer base.

/ What's broken

What's Broken

Arabic product pages are machine-translated from English — they do not rank because the copy matches no real Arabic search query

A machine translation of "organic cotton pillow cover" produces Arabic text that is technically readable but does not match how Arabic-speaking buyers phrase that search on google.ae. Native Arabic search queries have different word order, colloquial variations by dialect, and different modifier conventions than a direct translation produces. Pages with machine-translated copy do not rank because they share no text with what buyers actually type.

hreflang not implemented — Google serves the wrong language page to Arabic versus English searchers

Without hreflang tags on your English and Arabic page pairs, Google makes a guess about which version to serve to which searcher. It often guesses wrong: Arabic searchers land on English pages and bounce, English searchers sometimes land on Arabic pages. The bounce signal damages rankings for both versions. hreflang with correct lang and region attributes (ar-ae, en-ae, en-us) tells Google exactly which page to serve to which audience.

Google.ae and Google.com have different ranking signals — optimising only for google.com misses the local Arabic market

Many UAE stores run their SEO with a focus on google.com rankings, treating google.ae as a secondary consideration. Google.ae has local ranking factors: content relevance to the UAE market, Arabic-language signals for Arabic queries, and local domain and link signals. A store optimised only for google.com will underperform on google.ae searches, particularly Arabic-language product queries where local relevance is a stronger ranking factor.

Product schema uses English values for price and availability on Arabic pages — structured data errors in Search Console

When Arabic product pages are built by translating the page content but not updating the structured data in the page's JSON-LD block, the schema still carries English values. Google's Search Console flags these as errors: the visible page language does not match the schema language, and the price currency or availability label may be formatted incorrectly for Arabic locale conventions. These errors suppress rich snippet eligibility for your Arabic product pages.

/ What we engineer

What We Do

Arabic Keyword Research on google.ae

We conduct keyword research using Arabic-language search data from google.ae, not translated English keyword lists. This means researching how UAE Arabic-speaking buyers actually phrase product searches — including dialect variations, colloquial terms, and category-specific conventions. The output is an Arabic keyword map for your product and collection pages.

Native Arabic Product Page Copy

We work with native Arabic copywriters to rewrite your product titles, descriptions, meta titles, and meta descriptions. The copy is written from Arabic search intent first, then reviewed for brand voice alignment. Machine-translated pages are replaced with copy that matches real search queries.

hreflang Implementation for Bilingual Stores

We implement hreflang tags across your English and Arabic page pairs, specifying language and region correctly (ar-ae, en-ae, and where applicable en-us, en-gb). We test implementation via Search Console and validate that Google is indexing and serving the correct language version to the correct audience.

Product Schema Correction for Bilingual Pages

We audit your existing Product schema across both language versions, correct English values on Arabic pages, ensure price and availability are formatted correctly for Arabic locale, and implement AggregateRating markup where you have review data. We validate all structured data via Google's Rich Results Test.

Google.ae Performance Audit

We run a separate audit of your google.ae performance: current rankings by query language, Search Console data segmented by country (UAE), click-through rate by language version, and indexation status of Arabic pages. This separates your google.ae performance from your global google.com performance and identifies the specific gaps.

Collection Page Architecture for Arabic RTL

We audit your Arabic collection pages for RTL rendering issues, missing content, and structural differences from your English collection pages. Where collection pages are missing Arabic content or have layout issues that affect Googlebot's ability to read them, we provide a structured content and fix plan.

Link Building for UAE Relevance

We identify UAE-relevant linking opportunities: regional lifestyle and business publications, Arabic-language blogs in your product category, UAE government and commerce directories, and partner brand mentions. Links from UAE-relevant domains strengthen google.ae ranking signals.

Monthly Bilingual Reporting

Monthly reports cover google.ae and google.com rank movements separately, Arabic versus English organic traffic split, Search Console error resolution, and technical health. Reporting is in English with Arabic query data presented in both scripts where relevant.

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/ What changes

What Changes

Before

After

BeforeA machine translation of "organic cotton pillow cover" produces Arabic text that is technically readable but does not match how Arabic-speaking buyers phrase that search on google.ae. Native Arabic search queries have different word order, colloquial variations by dialect, and different modifier conventions than a direct translation produces. Pages with machine-translated copy do not rank because they share no text with what buyers actually type.

AfterAfter native Arabic copy replaces machine-translated text, your Arabic product pages begin matching real buyer search queries. Organic sessions from Arabic-language searches on google.ae grow, and you stop losing the segment of the UAE market that searches in Arabic.

BeforeWithout hreflang tags on your English and Arabic page pairs, Google makes a guess about which version to serve to which searcher. It often guesses wrong: Arabic searchers land on English pages and bounce, English searchers sometimes land on Arabic pages. The bounce signal damages rankings for both versions. hreflang with correct lang and region attributes (ar-ae, en-ae, en-us) tells Google exactly which page to serve to which audience.

AfterWith hreflang correctly implemented, Arabic searchers land on Arabic pages and English searchers land on English pages. The mismatch bounce rate decreases, session duration on Arabic pages increases, and Google's engagement signals for both language versions improve, supporting higher rankings over time.

BeforeMany UAE stores run their SEO with a focus on google.com rankings, treating google.ae as a secondary consideration. Google.ae has local ranking factors: content relevance to the UAE market, Arabic-language signals for Arabic queries, and local domain and link signals. A store optimised only for google.com will underperform on google.ae searches, particularly Arabic-language product queries where local relevance is a stronger ranking factor.

AfterOnce Product schema on Arabic pages carries correct Arabic locale values and AggregateRating markup is in place, Google can display price, availability, and star ratings in google.ae search results for your Arabic product pages. This closes the CTR gap between your organic listings and those of competitors who already have structured data correctly implemented.

BeforeWhen Arabic product pages are built by translating the page content but not updating the structured data in the page's JSON-LD block, the schema still carries English values. Google's Search Console flags these as errors: the visible page language does not match the schema language, and the price currency or availability label may be formatted incorrectly for Arabic locale conventions. These errors suppress rich snippet eligibility for your Arabic product pages.

AfterMany UAE stores have never looked at their google.ae performance in isolation from their global Search Console data. Separating this view reveals which queries are driving UAE traffic, which Arabic pages are underperforming, and what the specific technical and content work is to fix them. You move from not knowing what your UAE organic performance looks like to having a clear monthly picture and a defined improvement roadmap.

/ How it works

Process

Bilingual Audit and google.ae Analysis Week 1-2

We audit your store's English and Arabic versions separately: indexation, Search Console coverage errors, hreflang status, schema validation, and current google.ae rankings by query language. You receive a bilingual audit report before any work begins.
Arabic Keyword Research and Content Plan Week 2-3

We deliver an Arabic keyword map for your top product and collection pages, a list of Arabic pages requiring native copy rewrites, and a hreflang implementation specification. You approve this plan before execution.
Implementation in Order Month 1-3

We implement hreflang and schema corrections first (fastest impact on indexation and rich snippets), then native Arabic copy rewrites, then collection page content. We coordinate with your developer for hreflang tag placement if your theme requires code-level changes.
Bilingual Reporting and Iteration Month 3 onward

Monthly reports separate google.ae and google.com performance. Arabic and English organic traffic are tracked independently. Each month's report includes a prioritised action list based on which language version is gaining or stalling in rankings.

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/ Common questions

FAQ

Straight answers on scope, timelines and cost. Anything else, ask us directly.

Ask us directly

Do I need separate URLs for Arabic and English pages or can I use one URL with language switching?

Separate URLs are required for effective bilingual SEO. Using a single URL with JavaScript-based language switching means Google only indexes one version of the page — typically the default language — and your Arabic content is invisible to its crawler. The correct structure uses subdirectories (yourstore.com/en/ and yourstore.com/ar/), subdomains (en.yourstore.com and ar.yourstore.com), or separate domains. Subdirectories are the most common and practical for Shopify and WooCommerce bilingual setups. Each URL pair must then be connected via hreflang tags so Google knows they are language equivalents.

How do I do keyword research for Arabic product searches — the tools are mostly English-focused?

Standard keyword tools like Ahrefs and SEMrush do support Arabic keyword data for google.ae, but the volume data is less complete than for English queries. The effective method combines tool-based research with native speaker input: search query data from your own Google Search Console Arabic queries, keyword suggestions from Google Search on google.ae in Arabic, and a native Arabic reviewer who knows the product category and can identify colloquial search terms the tools miss. We use this combined approach for all Arabic keyword research we conduct for UAE clients.

Does Amazon.ae hurt my Google rankings if the same products appear on both?

Amazon.ae and your DTC store are separate domains. Having the same product listed on both does not create a duplicate content penalty for your site. The competitive reality is that Amazon.ae's domain authority often means it outranks your store for the same product on Google. The response is to target queries Amazon.ae does not rank well for: Arabic-language product searches, UAE-specific product variants, comparison and advisory queries, and category pages with original buying guide content. Your DTC store competes most effectively where Amazon.ae is weakest, not where it is strongest.

How does Google handle right-to-left (RTL) content for Arabic product pages?

Google's crawler reads Arabic RTL content correctly regardless of text direction. The RTL attribute in your HTML does not affect Google's ability to index or rank Arabic text. What matters for SEO is the quality and relevance of the Arabic content itself. RTL layout issues are primarily a user experience concern: if your Arabic product page renders with broken layout, misaligned text, or overlapping elements on mobile, the resulting high bounce rate and low engagement signals will affect your rankings. Fixing RTL rendering issues therefore has indirect SEO value through improved engagement metrics.

Should I target Google.ae or Google.com for UAE traffic?

For UAE-based buyers, google.ae and google.com return similar results for most queries, but UAE users default to google.ae. For Arabic-language searches, google.ae applies stronger local and language relevance signals, making it the primary target for Arabic product SEO. For English-language searches from UAE expats, the difference is smaller but still present: geo-targeted content, UAE-relevant pricing (AED), and UAE-relevant trust signals (local address, AE TLD or geo-targeting in Search Console) improve performance on google.ae relative to generic global rankings. We optimise for both, but treat google.ae Arabic performance as the primary metric for UAE DTC stores.

/ Our team

The people behind the work.

Niraj Raut

SEO Expert

LinkedIn Website

Keshab Joshi

PPC Expert