SHOPPING ADS

Your Google Shopping feed is in English — that is why Arabic-language searches on google.ae are not converting

Most DTC brands running Shopping ads in the UAE have a single English feed built for a Western market. Arabic-speaking buyers searching google.ae see English titles, lower-relevance results, and move on. A bilingual feed, AED pricing, and UAE-specific availability data are the baseline requirements for Shopping ads that perform in this market.

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/ This is for you if

Who this is for

Your Shopify store is live, your Merchant Centre is set up, and Shopping campaigns are running. But your audience in the UAE is split between English and Arabic-speaking buyers, and your feed serves only one half of that market. You have not looked at Arabic search volume for your product categories and you do not know what you are missing.

You have existing Shopping campaigns running in the UK, Australia, or the US. You are expanding to the UAE and want to replicate what is working. The problem is that replicating a Western Shopping setup into the UAE without adapting the feed for Arabic queries, AED pricing, and local availability windows produces a campaign that serves but does not convert at the rates you are used to.

You have PMax running. Your asset groups contain English images and copy. In a market where YouTube video consumption is high and Arabic-language video performs significantly better with Arabic-speaking audiences, your PMax is serving English creative across YouTube placements to an audience that expects Arabic. The campaign is spending. The conversion rate on YouTube placements is poor. You have not separated the cause from the effect.

/ What's broken

What is broken

Product feed in English only

Arabic-speaking shoppers in the UAE search google.ae in Arabic. Google Shopping matches feed titles against search queries. An English-only feed does not match Arabic queries, regardless of how well the English titles are written. The result is near-zero impressions on Arabic-language search traffic. In a market where Arabic is the first language of a significant share of the online shopping population, running an English-only feed means your Shopping ads are invisible to a large portion of the addressable market.

Feed prices in USD instead of AED

Google Shopping in the UAE displays prices in AED to local shoppers. If your feed is priced in USD, Google may apply a currency conversion, but the result is often displayed inconsistently and reduces buyer trust. UAE shoppers are accustomed to seeing AED prices in Shopping results. A feed with USD pricing signals that the store is not localised for the UAE market, which increases friction before the buyer has even clicked. The correct setup is a feed with AED pricing that reflects actual UAE retail prices, including any local pricing adjustments you have made for the market.

No UAE-specific product availability in the feed

Availability and shipping data in your feed may reflect your primary market's fulfilment windows, not UAE delivery timeframes. A product shown as "in stock" with a 2-3 day delivery window that reflects US or UK logistics does not accurately represent what a UAE buyer will experience. Inaccurate availability data reduces purchase confidence and increases post-click abandonment. It also creates Merchant Centre policy issues if the feed data does not match what the buyer finds on the product page after clicking.

PMax budget allocated to YouTube with English-only creative

The UAE has high YouTube consumption and PMax allocates a meaningful share of budget to YouTube placements. If your PMax asset groups contain only English-language video or image creative, the YouTube placement inventory served to Arabic-speaking audiences is mismatched to their language preference. The spend occurs, but the creative is not relevant to the audience it reaches. Without separate asset groups for English and Arabic audiences, or without Arabic-language creative added to existing asset groups, YouTube spend inside PMax produces disproportionately low conversion rates.

/ What we engineer

What we do

Bilingual feed build (Arabic and English)

We build or restructure your product feed with product titles and descriptions in both Arabic and English. Arabic titles are written to match actual search queries on google.ae, not machine-translated from English. We use native Arabic copywriting for feed content to ensure search relevance and cultural accuracy.

AED pricing and UAE market configuration

We configure your feed with AED pricing that reflects your UAE retail prices. Shipping settings, availability windows, and return policy data in Merchant Centre are updated to reflect UAE fulfilment reality, not your primary market's logistics.

Merchant Centre UAE market setup

We verify that your Merchant Centre account has the UAE configured as a target country, that the feed is assigned to the correct destination, and that there are no UAE-specific policy violations or feed errors preventing Shopping ads from serving on google.ae.

PMax asset group restructure for Arabic and English audiences

We create separate asset groups within your PMax campaign for Arabic-speaking and English-speaking UAE audiences. Arabic-language creative (images, headlines, descriptions, and video where available) is assigned to the Arabic asset group. ROAS targets are set per asset group based on the audience size and historical conversion data.

Shopping campaign structure for google.ae and google.com

We review whether your campaigns are targeting google.ae specifically or the broader UAE market across Google properties. For brands where google.ae is the primary Shopping surface, campaign settings are configured accordingly, with appropriate language targeting.

Negative keyword strategy and query monitoring

We build negative keyword lists based on UAE Shopping search queries to filter irrelevant traffic. Because UAE Shopping queries on google.ae use different phrasing from queries on google.com, negative keyword management requires market-specific data rather than a carried-over list from another market.

Feed maintenance and Arabic content updates

As your product catalogue changes, Arabic titles and descriptions need to be maintained with the same attention as English content. We provide ongoing feed maintenance that covers both language versions, price updates, and availability data.

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/ What changes

What changes

Before

After

BeforeArabic-speaking shoppers in the UAE search google.ae in Arabic. Google Shopping matches feed titles against search queries. An English-only feed does not match Arabic queries, regardless of how well the English titles are written. The result is near-zero impressions on Arabic-language search traffic. In a market where Arabic is the first language of a significant share of the online shopping population, running an English-only feed means your Shopping ads are invisible to a large portion of the addressable market.

AfterA bilingual feed means your products appear in Shopping results for Arabic queries on google.ae. For most brands entering this setup from an English-only baseline, Arabic search traffic represents a material increase in total Shopping impressions from day one of the feed going live.

BeforeGoogle Shopping in the UAE displays prices in AED to local shoppers. If your feed is priced in USD, Google may apply a currency conversion, but the result is often displayed inconsistently and reduces buyer trust. UAE shoppers are accustomed to seeing AED prices in Shopping results. A feed with USD pricing signals that the store is not localised for the UAE market, which increases friction before the buyer has even clicked. The correct setup is a feed with AED pricing that reflects actual UAE retail prices, including any local pricing adjustments you have made for the market.

AfterUAE shoppers see AED prices in Shopping results that match what they find on your product page. The localisation signal at the ad level reduces friction and increases click-to-purchase rate compared to a feed displaying USD pricing or an inconsistent currency conversion.

BeforeAvailability and shipping data in your feed may reflect your primary market's fulfilment windows, not UAE delivery timeframes. A product shown as "in stock" with a 2-3 day delivery window that reflects US or UK logistics does not accurately represent what a UAE buyer will experience. Inaccurate availability data reduces purchase confidence and increases post-click abandonment. It also creates Merchant Centre policy issues if the feed data does not match what the buyer finds on the product page after clicking.

AfterPMax YouTube spend is no longer serving English creative to Arabic-speaking audiences. Asset group separation means Arabic-speaking buyers see Arabic creative and English-speaking buyers see English creative. YouTube conversion rates from PMax improve when the language of the creative matches the language of the audience.

BeforeThe UAE has high YouTube consumption and PMax allocates a meaningful share of budget to YouTube placements. If your PMax asset groups contain only English-language video or image creative, the YouTube placement inventory served to Arabic-speaking audiences is mismatched to their language preference. The spend occurs, but the creative is not relevant to the audience it reaches. Without separate asset groups for English and Arabic audiences, or without Arabic-language creative added to existing asset groups, YouTube spend inside PMax produces disproportionately low conversion rates.

AfterAvailability data, shipping windows, and return policy information in your feed reflect UAE reality. Merchant Centre feed errors related to UAE-specific policy requirements are resolved. The account maintains compliance and Shopping ads run without interruption.

/ How it works

How we work

Diagnostic

We audit your Merchant Centre setup for UAE, review your current feed for language, currency, and availability data, assess your PMax asset group structure, and identify the gap between your current English-language setup and a correctly localised UAE Shopping presence. You receive a written summary before any work begins.
Feed localisation and Merchant Centre configuration

We build the Arabic feed content, configure AED pricing, update shipping and availability data for the UAE, and resolve any Merchant Centre errors blocking Shopping ads on google.ae. All Arabic content is reviewed for search relevance, not just translation accuracy.
Campaign and asset group restructure

We restructure PMax asset groups for Arabic and English audiences, set ROAS targets per segment, apply UAE-specific negative keyword lists, and verify that campaigns are targeting the correct Google properties for the UAE market.
Ongoing maintenance and performance reporting

Monthly feed audits cover both Arabic and English content, price accuracy, and availability data. Performance reports break out Shopping impressions and revenue by language and placement type, so the contribution of the Arabic feed is visible and attributable.

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/ Common questions

Frequently asked questions

Straight answers on scope, timelines and cost. Anything else, ask us directly.

Ask us directly

Do I need a separate Arabic product feed for Google Shopping in the UAE?

You do not need a completely separate feed file, but you do need Arabic-language product titles and descriptions in your feed to capture Arabic-language searches on google.ae. This can be done by adding Arabic title and description fields to your existing feed using a supplemental feed or by building a separate feed file for the UAE market. The important outcome is that Arabic-speaking buyers searching in Arabic see Arabic-language titles in Shopping results, which requires Arabic content in the feed. A single English-only feed will not match Arabic queries regardless of how well the campaign is configured.

What currency should my Google Merchant Centre feed use for UAE Shopping campaigns?

The feed currency for UAE Shopping campaigns must be AED (United Arab Emirates Dirham). Google Shopping displays prices to UAE buyers in AED and expects the feed to provide prices in the local currency. If your primary feed is in another currency, you need either a separate feed configured for the UAE with AED pricing, or a currency conversion set up within Merchant Centre. The most reliable setup is a feed with AED prices that reflect your actual UAE retail pricing, so the price in Shopping results matches the price on your product page exactly.

How do I manage Shopping ads for both google.ae and google.com from the same Merchant Centre account?

A single Merchant Centre account can target multiple countries. You configure the UAE as a target country in Merchant Centre's shipping and destinations settings, assign your feed to the UAE destination, and create campaigns in Google Ads targeting the UAE. If you want to serve both google.ae and google.com in the UAE, the same campaign targeting the UAE geographic area will cover both Google properties. If you want to serve different feeds or creative to users on google.ae specifically versus google.com users in the UAE, you need to test whether your campaign setup supports that level of granularity, as Google does not always allow targeting by specific search domain within a single geographic market.

Does YouTube inventory in Performance Max perform well in the UAE?

YouTube consumption in the UAE is high, which means PMax allocates a meaningful share of budget to YouTube placements. Whether that inventory performs well depends on the quality and language relevance of the creative. English-language video creative served to Arabic-speaking audiences in the UAE typically produces lower engagement and conversion rates than Arabic-language creative served to the same audience. For brands with Arabic video assets, YouTube placements inside PMax can be a productive channel. For brands with English-only creative targeting a mixed-language market, YouTube PMax spend often needs to be managed carefully to prevent it from consuming budget that would be better allocated to Shopping placements.

How do I set up Shopping ads in the UAE if my business is registered outside the country?

Google Merchant Centre does not require your business to be registered in the UAE to run Shopping ads targeting UAE buyers. You can target the UAE as a destination country from a Merchant Centre account registered under an entity in the UK, US, Australia, or most other supported countries. The requirements are that your feed uses AED pricing, your shipping settings reflect UAE delivery, your product pages are accessible to UAE buyers, and your Merchant Centre account has passed business verification under your registered entity. You do not need a UAE trade licence to run Google Shopping ads in the UAE, but your product pages and checkout must function correctly for UAE-based buyers.

/ Our team

The people behind the work.

Niraj Raut

SEO Expert

LinkedIn Website

Keshab Joshi

PPC Expert