Appointment reminders in English only for a multilingual patient base
UAE private clinics are sending English SMS or email reminders to patients whose primary language is Arabic, Hindi, or Tagalog. Reminder open rates and action rates are significantly lower for patients receiving reminders in a language that is not their first. A patient whose primary language is Hindi and who receives an English SMS reminder is less likely to read it, less likely to act on it, and more likely to forget the appointment. Multilingual reminder variants -- the same reminder template sent in the patient's language preference, recorded at registration -- reduce no-show rates for non-English-speaking patient cohorts by the same margin that single-language reminders achieve for English-speaking patients.