UAE Google Merchant Centre needs AED pricing, Arabic product titles, and UAE VAT in the feed — most accounts are missing at least one of these

Yes. Google Merchant Centre Shopping ads targeting UAE buyers on google.ae require the product feed to use AED as the currency. A feed priced in USD or any other currency is not approved for UAE Shopping placements and will generate feed disapprovals for currency mismatch. The feed price in AED must also match the price shown to buyers at checkout — including UAE VAT at 5% — to avoid a price mismatch disapproval. If you are running Shopping ads in multiple markets (for example, both UAE and the US), you need either a separate AED feed for the UAE account or a feed management tool that outputs market-specific currency versions from a single product catalogue.

An Arabic-language product feed for UAE Google Shopping is created as a supplemental feed in Google Merchant Centre. You build a second data source — in a Google Sheet or using a feed management tool — containing the product ID column and Arabic-language versions of the `title` and `description` attributes. These Arabic titles should be written for Arabic search queries on google.ae, not just directly translated from English product names. The supplemental feed is connected to the primary feed in GMC with the language set to Arabic (ar). GMC then serves the Arabic titles to Arabic-language Shopping queries on google.ae. The primary English feed continues to serve English-language queries. Both versions must have prices in AED.

Yes. UAE regulations require tax-inclusive pricing to be displayed to consumers, and Google Merchant Centre enforces this through price matching between the feed and the checkout. The price in your product feed must be the VAT-inclusive price — the price the buyer actually pays — not the ex-VAT price. If your Shopify or WooCommerce store adds VAT at checkout rather than displaying VAT-inclusive prices on product pages, this creates a price mismatch between the Shopping ad (showing the ex-VAT feed price) and the checkout total (showing the VAT-inclusive price). GMC flags this as a misrepresentation policy violation. The fix requires either updating the feed to add 5% to ex-VAT prices before submission, or configuring your store to display and pass VAT-inclusive prices.

Return policy setup in GMC requires navigating to the "Shipping and returns" section under Business settings, adding a return policy with the URL of the return policy page on your website, and configuring the return window and conditions. The return policy page must be publicly accessible without a login. UAE shipping setup requires adding a UAE shipping service under "Shipping and returns", specifying the carrier, delivery speed tiers (standard and express where applicable), and shipping cost to UAE addresses. Both must be configured in GMC settings — not just present on the website — for GMC to recognise them as satisfying Shopping placement requirements. Accounts missing either the return policy URL or UAE shipping configuration in GMC settings receive reduced impression eligibility for Shopping placements.

A UAE Merchant Centre account is linked to Google Ads through the "Linked accounts" section in GMC settings. Once linked, Shopping campaigns or Performance Max campaigns in Google Ads can target UAE buyers on both google.ae and google.com — the targeting is controlled at the campaign and ad group level in Google Ads through geographic targeting (UAE), not through separate Merchant Centre configurations. The product feed in GMC needs to have AED pricing for Shopping placements on google.ae. If you want to run the same products in both the UAE and other markets (for example, UK or US), those markets require their own GMC accounts with market-specific feeds, currencies, and shipping configurations.