Same Budget. More Leads. Cut the Spend That Is Not Producing.

In UAE accounts using Google's default "presence or interest" location targeting combined with Search Partner and Display Network traffic, non-UAE spend commonly represents 15–30% of total budget. The exact figure varies by industry and campaign type — the audit quantifies this precisely for your account before any changes are made.

Separate Arabic and English campaigns give you precise control over match types, bids, ad copy, and negative keyword lists for each language segment. Combined campaigns make language performance difficult to diagnose and optimise. For UAE accounts where both language segments represent meaningful volume, separate campaigns are the standard approach — but the right structure depends on your buyer profile and search volume data.

Correcting geographic targeting removes leads from outside the UAE that were not qualifying as real customers. If your business only serves the UAE, those leads had no value. Total lead count may decrease in absolute terms while the number of qualified, contactable UAE leads holds steady or increases. The metric that matters is cost per qualified lead, not total conversions recorded.

If your business serves both UAE residents and visitors, we segment the targeting approach to reflect that intentionally. Visitor-targeting campaigns use different geographic settings, bid adjustments, and possibly different landing pages than resident-targeting campaigns. The audit identifies whether your current structure is making this distinction or conflating both audiences in a way that reduces lead quality.

We can work alongside your current agency or independently from them. If the account is agency-managed, we recommend having us audit the account before deciding on next steps — the audit is non-destructive and requires read access only. It gives you an independent view of where the waste is before any management decision is made.