01
Waste Audit
We pull geographic performance data, language performance data, search term reports, and placement reports. We calculate the cost attributable to non-Qatar traffic, wrong-language impressions, and irrelevant search terms — in QAR — before recommending any changes.
02
Geographic Targeting Correction
We correct location targeting settings from "Presence or interest" to "Presence only" where the account is generating leads specifically in Qatar. We review and tighten any custom radius or region targeting to match the actual service geography. Where campaigns are bleeding into neighbouring GCC markets, we document the scale and apply corrections.
03
Language Segmentation
We audit current language targeting and recommend campaign segmentation by language where a single campaign is mixing Arabic and English. Separate campaigns by language allow separate bids, separate ad copy, and separate landing pages — all of which improve relevance scores and conversion rates.
04
Negative Keyword Expansion (300+ terms)
We build a negative keyword list specific to the Qatar and GCC context — excluding regional competitor terms, South Asian market queries, and geographic modifiers that attract non-Qatari traffic. Most Qatar accounts we audit have fewer than 40 negatives in place.
05
Placement Exclusions
We audit Display Network and Performance Max placement data, identify placements generating impressions without conversions, and build exclusion lists. For Performance Max campaigns, we configure audience signals and asset group segmentation to improve targeting precision.
06
Audience Suppression
We configure suppression lists to exclude existing customers, recent converters, and visitor segments identified as unqualified — including geographic segments outside Qatar where audience data supports the exclusion.
07
Bid Strategy Review
We audit bid strategy settings against conversion volume. Qatar accounts with limited conversion history frequently run Target CPA strategies with insufficient data, causing erratic bidding. We correct strategy selection and conversion window settings.
08
Landing Page Alignment
We review landing page relevance, load speed (accounting for Qatar connection speeds and mobile usage patterns), Arabic-language page alignment where applicable, and trust signals relevant to Qatari audiences.
