Webflow Project Setup and Design System
We configure the Webflow project with your design system before any pages are built: typography, colour variables, spacing tokens, and global component classes. For luxury and real estate clients, the design system is calibrated for the visual density, whitespace, and typographic scale that the market expects. The design system is documented before build begins.
Class-Based CSS Architecture
All styling uses Webflow's class system, not inline styles. The naming convention keeps the Style Manager organised and the class architecture documented so any future developer can extend the project. Combo classes are used deliberately. The stylesheet is a maintained system, not a record of ad hoc decisions.
CMS Collection Structure
We design CMS collections for your structured content: property listings, news and announcements, team profiles, project portfolios, press coverage, or event calendars. Each collection has the fields, reference structures, and template layouts that make adding new items a routine editorial task. For organisations entering Arabic content into the CMS alongside English, we configure text fields to accept Arabic characters and advise on the appropriate font loading for Arabic text display within the Webflow page.
Arabic RTL Assessment and Recommendation
Before the build begins, we assess your Arabic language requirements honestly. If your site requires Arabic text displayed in standard left-to-right container contexts (such as CMS fields displaying short Arabic captions or labels), Webflow handles this acceptably with custom code support. If your site requires a full Arabic-first experience, right-to-left navigation, RTL form layouts, bi-directional content, and Arabic-specific typography across all components, we will recommend a custom WordPress build with native RTL architecture or a custom-coded solution instead. This conversation happens before any cost is committed to Webflow.
Webflow Interactions
We design and build Interactions as part of the build brief. Scroll-triggered reveals, hover states on property cards and navigation, page load sequences, and any motion specified in your design brief are implemented using Webflow's native Interactions system. Motion timing and easing are specified in the design system and applied consistently.
Form Integration
We build and connect forms for enquiries, callback requests, property viewing requests, or contact. Forms are connected to your CRM, email platform, or notification system. Form feedback states are designed to match the visual standard of the site.
Editor Access and Training
We configure Webflow Editor access for your communications team and run a training session covering CMS content management, static content updates, and the scope of what is editable through the Editor. Documentation is provided in English, with Arabic summaries for team members who work primarily in Arabic.
Custom Code Embeds
We add custom code embeds for analytics, cookie consent, chat or enquiry widgets, map embeds, and any other third-party requirements. All custom code is documented in the handover.
Analytics and Launch
We connect Google Analytics 4 via Google Tag Manager, configure event tracking for key interactions and form submissions, and verify data before launch. We complete a full pre-launch checklist covering SEO settings, custom domain, SSL, redirects, cross-device QA, and form testing. We launch and monitor the first 24 hours.