Webflow Project Setup and Design System
We set up the Webflow project with a clean foundation: project settings, site-wide typography, colour variables, and spacing tokens configured before a single page is designed. The design system is documented so that any future work on the site follows the same conventions.
Class-Based CSS Architecture
All styling is done through Webflow's class system, not inline styles. We follow a naming convention that keeps the Style Manager organised, avoids class proliferation, and makes the design system maintainable when your team or a future developer returns to the project. Combo classes are used deliberately. Global classes handle consistent patterns. The stylesheet does not become a liability the moment the project goes live.
CMS Collection Structure
We design CMS collections for your structured content types: blog posts, case studies, team members, resources, job listings, press releases, or whatever your site requires. Each collection is designed with the right fields, reference structures, and template page layouts so that adding new items is a clean editorial task. Collections are connected to dynamic lists on the relevant pages so new content appears automatically.
Webflow Interactions
We design and build Interactions that are specified as part of the build brief, not added as enhancements at the end. Page load animations, scroll-triggered reveals, hover states, and navigation micro-interactions are all implemented using Webflow's native Interactions system without custom JavaScript. This keeps the site performant and the motion consistent across the design.
Form Integration
We build and connect any forms required by the site: contact forms, demo request forms, newsletter sign-up forms, and gated content forms. Forms are connected to your CRM, email marketing platform, or Zapier workflow as required. Form submissions are confirmed with on-page feedback states, not bare HTTP responses.
Editor Access and Training
We configure Webflow Editor access for your content team and run a structured training session covering how to use the Editor for each content type on the site, how to add CMS items, how to update static content, and what is and is not editable through the Editor interface. We document the editing process for each section of the site so new team members can be onboarded without developer involvement.
Custom Code Embeds
Where Webflow's native functionality requires supplementing with custom code, we add clean, documented JavaScript or CSS embeds. Third-party chat widgets, cookie consent banners, analytics tags, A/B testing scripts, and any other head or body code requirements are handled with custom code embed components that are clearly labelled and documented in the handover.
Analytics
We connect Google Analytics 4 and Google Tag Manager, configure basic event tracking for form submissions and key interactions, and verify that data is flowing correctly before launch. If your team uses a different analytics platform, we integrate it. You leave with a functioning analytics setup, not a site that needs to be instrumented after launch.
Launch
We conduct a pre-launch checklist covering SEO settings, page titles, meta descriptions, Open Graph tags, sitemap configuration, 301 redirects from the old site, custom domain connection, SSL, form testing, and cross-browser and cross-device QA. We launch, monitor the first 24 hours, and confirm that analytics is recording correctly before we close the project.