API & CRM INTEGRATIONS

Your Website Collects Leads. Your CRM Should Know About Every Single One.

Ignited Nepal connects your website to HubSpot, Salesforce, Pipedrive, Xero, Sage, and any third-party platform your business depends on. We audit your current integration setup, map your data fields, build the API and webhook connections, and make sure attribution data travels intact from the first click to the closed deal. No more leads sitting in a form inbox. No more CRM records missing the source, campaign, or page that generated them.

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HubSpot, Salesforce, Pipedrive integration · Xero and Sage accounting connections · UK GDPR-compliant data transfer configuration · Form-to-CRM field mapping and attribution
This is for you if

Who This Is For

Your sales team opens a contact in HubSpot or Salesforce and finds a name, an email address, and nothing else. No source, no campaign, no page visited, no form submitted. Your marketing team cannot tell you which campaigns are generating leads because the data never made it from the website into the CRM. You are making budget decisions based on incomplete information and the problem is a broken integration, not a broken strategy.

You have a website, a CRM, an email platform, an accounting system, and possibly a booking or scheduling tool. Each one works in isolation. New enquiries go into the CRM manually. Invoices are reconciled by hand. Email contacts are maintained in a separate list that diverges from the CRM every few weeks. The time your team spends bridging these systems is time not spent on client work. The fix is an integration architecture, not more manual process.

A customer completes a purchase, but that event does not reach your email platform, your CRM does not update their lifecycle stage, and your remarketing audiences do not reflect their status. Your post-purchase sequences are either absent or firing at the wrong people. The revenue you leave on the table through poor post-purchase automation is measurable. The integration gap is the cause.

What's broken

What's Broken

Attribution Data Dies at the Form

Your paid media and organic efforts create UTM parameters that track visitors through to your website. A visitor clicks an ad, reads a page, fills in a contact form, and becomes a lead. But when that lead lands in your CRM, the source is blank, or it says "direct", or it shows the form page URL rather than the original campaign. The UTM data was never passed through the form to the CRM. You are flying blind on which channels actually generate pipeline, and every media budget decision you make is based on guesswork.

Your Forms and CRM Fields Do Not Match

Your website form has a "Company Name" field. Your CRM has a "Company" property. They are not connected. Your form has a dropdown for "Service Interest" with five options. Your CRM has a text field called "Notes". The data from your form either gets ignored or gets stuffed into a catch-all field where it is useless for segmentation, routing, or reporting. Field mapping is the foundation of a functional integration and most businesses have never done it properly.

Your Lead Routing Is Manual or Absent

When a new lead comes in, someone receives an email notification and manually assigns it to a sales rep. Or no one receives a notification and the lead sits until a weekly CRM review. Lead response time is one of the most significant variables in B2B conversion rates. A lead contacted within five minutes converts at a meaningfully higher rate than one contacted after 24 hours. Manual routing makes fast response structurally impossible at any scale.

Your UK GDPR Data Handling Creates Compliance Risk

You are using a US-headquartered CRM, email platform, or data enrichment service and personal data from UK website visitors is being transferred to servers outside the UK or EEA. You may not have a lawful transfer mechanism in place, your privacy policy may not accurately describe where data goes, and your data processing agreement with the vendor may be out of date. A data integration audit identifies these gaps before a complaint or audit forces the issue.

What we engineer

What We Do

Integration Audit

We review your current website, CRM, email platform, payment gateway, booking system, and any other connected or disconnected tool in your stack. We document what is integrated, what is broken, what is missing, and what is creating compliance risk. The audit produces a clear picture of your current state before any build work begins.

Integration Specification

We produce a written specification for each integration required: what data moves between which systems, in which direction, under what trigger conditions, and with what field mappings. The specification is written in enough detail that any competent developer can implement it. It also serves as documentation for your team and for any future changes to the stack.

CRM Field Mapping

We map every data point your website collects, including form fields, UTM parameters, page visit data, and behavioural signals, to the corresponding field in your CRM. Where CRM fields do not exist yet, we specify them. Where field types are incompatible, we resolve the mismatch. Clean field mapping is the difference between a CRM that reports accurately and one that holds a pile of disconnected records.

API and Webhook Setup

We build the connections between your website and your target systems using the API and webhook mechanisms appropriate to each platform. For HubSpot, Salesforce, and Pipedrive this typically involves their native APIs combined with webhook triggers for real-time data transfer. For platforms without native webhook support, we use an integration layer such as Make or Zapier where appropriate. Every connection is tested before handover.

Form-to-CRM Flow

We configure each website form to pass its data to the CRM in real time, with full field mapping, UTM parameter capture, and any conditional logic required for lead routing or tagging. Forms connected to HubSpot use HubSpot's native form embed or API submission. Forms connected to Salesforce or Pipedrive use their respective APIs with server-side submission where appropriate for data reliability.

Data Quality Checks

We configure validation rules, deduplication logic, and data cleansing processes to prevent dirty data from entering your CRM. Duplicate contacts, invalid email formats, test submissions, and spam entries are filtered or flagged before they pollute your reporting. Clean data in is the only way to get reliable reporting out.

Automation Setup

We build the lead routing rules, assignment logic, notification triggers, and lifecycle stage transitions required to make your CRM work automatically. New leads are routed to the correct owner based on territory, service type, or lead score. Notifications fire immediately. Lifecycle stages update when form events, page visits, or payment events trigger them.

Testing

We test every integration end to end: form submissions with real and synthetic data, UTM parameter pass-through under various traffic source conditions, CRM record creation with full field mapping, automation trigger firing, and edge case handling for duplicate or incomplete submissions. We document the test results and confirm sign-off before the integration goes live.

Documentation

We produce written documentation for every integration we build: what each connection does, how it was built, where to find the relevant settings in each platform, and what to check if something stops working. Documentation reduces your dependence on us for ongoing support and gives your internal team or future developers a reliable reference.

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What changes

What Changes

Before
After
Before Your paid media and organic efforts create UTM parameters that track visitors through to your website. A visitor clicks an ad, reads a page, fills in a contact form, and becomes a lead. But when that lead lands in your CRM, the source is blank, or it says "direct", or it shows the form page URL rather than the original campaign. The UTM data was never passed through the form to the CRM. You are flying blind on which channels actually generate pipeline, and every media budget decision you make is based on guesswork.
After After the integration is live, every form submission creates a CRM contact record that includes source, campaign, ad group, keyword, landing page, form type, and any other data point the visitor generated before and during conversion. Your sales team opens a record and sees a complete picture of the lead. Your marketing team can report on which campaigns, pages, and forms are generating qualified pipeline.
Before Your website form has a "Company Name" field. Your CRM has a "Company" property. They are not connected. Your form has a dropdown for "Service Interest" with five options. Your CRM has a text field called "Notes". The data from your form either gets ignored or gets stuffed into a catch-all field where it is useless for segmentation, routing, or reporting. Field mapping is the foundation of a functional integration and most businesses have never done it properly.
After Automated routing and notification mean that a new lead triggers an immediate assignment and a notification to the responsible sales rep, regardless of the time of submission. Response time moves from hours or days to minutes. For B2B businesses where decision-makers are comparing several suppliers simultaneously, being first to respond is a significant competitive advantage.
Before When a new lead comes in, someone receives an email notification and manually assigns it to a sales rep. Or no one receives a notification and the lead sits until a weekly CRM review. Lead response time is one of the most significant variables in B2B conversion rates. A lead contacted within five minutes converts at a meaningfully higher rate than one contacted after 24 hours. Manual routing makes fast response structurally impossible at any scale.
After When your accounting system is connected to your CRM, closed deals update financial records without manual re-entry, payment status is visible in the CRM contact record, and revenue attribution connects back through to the original campaign or source. The commercial picture of your business becomes one connected system rather than three separate spreadsheets.
Before You are using a US-headquartered CRM, email platform, or data enrichment service and personal data from UK website visitors is being transferred to servers outside the UK or EEA. You may not have a lawful transfer mechanism in place, your privacy policy may not accurately describe where data goes, and your data processing agreement with the vendor may be out of date. A data integration audit identifies these gaps before a complaint or audit forces the issue.
After You know exactly which personal data fields are collected, where they are transferred, under what legal basis, and with what safeguards in place for any cross-border transfers to US-headquartered platforms. Your privacy documentation reflects your actual data flows. If you receive a subject access request or an ICO enquiry, you have a clear and accurate answer.
How it works

Process

  1. 01

    Integration Audit

    We review your complete technology stack: website platform, CRM, email platform, payment gateway, booking tools, and accounting system. We document what currently connects, what is broken, what data is being lost, and what compliance risks exist in your current data flows. The audit takes one to two weeks and produces the foundation for everything that follows.

  2. 02

    Specification and Field Mapping

    We produce the integration specification and CRM field mapping document, covering every data point, every connection, every trigger, and every automation rule required. We review this with you before any build work begins. Changes at this stage cost nothing. Changes after build are expensive.

  3. 03

    Build, Configure, and Test

    We build each integration according to the approved specification. We test every connection end to end with real and synthetic data, document the results, and confirm that every deliverable is working before handover. Testing covers form-to-CRM flows, UTM pass-through, automation triggers, and edge cases.

  4. 04

    Handover and Documentation

    We hand over complete written documentation for every integration, conduct a walkthrough session with your team, and remain available for a post-launch support period to handle any issues that arise in the first weeks of live operation.

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Common questions

FAQ

Our CRM has some data in it already. Will an integration project overwrite or corrupt existing records?

Existing CRM records are protected by deduplication logic and field-level mapping rules that we specify before any connection goes live. New integrations write to new records or update specific fields on existing records without overwriting unrelated data. Before any live integration runs, we test it against a sample of existing records in a sandbox environment to confirm the behaviour is exactly as specified. Protecting your existing data is a prerequisite of the build, not an afterthought.

We use HubSpot for CRM but Mailchimp for email. Do you integrate across different platforms?

Cross-platform integrations are a standard part of this work. HubSpot to Mailchimp, Salesforce to Klaviyo, Pipedrive to ActiveCampaign, and similar combinations are built using the APIs of each platform and, where necessary, an integration layer such as Make. The key decision at the specification stage is which platform holds the master contact record and how changes in one platform propagate to the other. We document this data ownership decision as part of the integration specification.

How does UK GDPR affect the way you configure integrations with US-based platforms like Salesforce or HubSpot?

UK GDPR requires that personal data transferred from the UK to countries outside the UK or EEA is protected by an appropriate safeguard, typically the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. Both Salesforce and HubSpot offer data processing agreements that include these mechanisms, but they need to be actively signed and configured, and your privacy policy needs to accurately describe the transfer. We identify any gaps in your current arrangement as part of the integration audit and provide guidance on what needs to be in place. We recommend you confirm the legal specifics with your own data protection adviser.

We already have some Zapier automations connecting our tools. Do you replace those or build on them?

We review your existing Zap automations as part of the integration audit and assess whether they are fit for purpose. Some Zapier automations are entirely appropriate and we document and keep them. Others are fragile, handling edge cases poorly, missing data fields, or creating deduplication problems, and we replace them with more reliable API-native or webhook-based connections. The goal is a stack that works reliably, not a preference for one tool over another.

How long does a typical API and CRM integration project take?

A project covering one CRM, one website platform, and one or two additional tools typically takes four to six weeks from audit to live: one to two weeks for the audit and specification, two to three weeks for build and testing, and one week for handover and documentation. More complex stacks with multiple CRMs, ERP connections, or custom API requirements take longer and we will give you a specific timeline estimate after the audit is complete.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
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Your Data Should Work as Hard as Your Team Does

Every lead that enters your CRM without source data, every form submission that never triggers a notification, and every manual step between website and sale is a cost you are absorbing silently. An integration audit shows you exactly where the gaps are. We find them, build the connections, and document everything so your stack runs without manual intervention.

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