Looks like you're in . Want the local site?
Most UK retailers lose Shopping revenue before a single bid is placed — because their product feed is structured poorly and Google cannot match products to the right searches. We engineer the feed first, then build the campaign architecture around it.
UK Retailers Spending on Shopping With Flat Returns — You are running Google Shopping, the spend is going out, but ROAS has plateaued or is declining. You have tried adjusting bids but the core issue — a poorly structured product feed — has never been addressed. The campaigns are optimised on top of a broken foundation.
Shopify and Magento Merchants Ready to Scale — You are on Shopify or Magento, your product catalogue is live, and you want to run Shopping campaigns properly from the start. You need someone who understands how to engineer a feed from a UK e-commerce platform, not just connect a plugin and hope for results.
Performance Max Early Adopters Getting Mixed Signals — You have moved to Performance Max because Google pushed you there, but your Shopping results are inconsistent. PMax pulls from your feed, and if the feed is weak, PMax amplifies the problem. You need feed engineering and a structured PMax strategy that separates retail goals from brand goals.
UK retailers consistently underinvest in product feed quality. Title structure, missing attributes, incorrect GTINs, and low-resolution images all reduce Google's ability to surface products for relevant queries. The result is impressions for the wrong searches and missed visibility for high-intent buyers.
Running all SKUs in a single Shopping campaign means your highest-margin products compete for budget with low-margin clearance items. Google distributes spend based on predicted performance across the whole pool, not your commercial priorities. The economics of the account work against you.
Shopping campaigns require active negative keyword management to prevent spend on irrelevant or brand-adjacent queries. Without it, budget bleeds into searches that will never convert — competitor names, informational queries, and product categories adjacent to what you actually sell.
Smart Bidding in Shopping sounds straightforward but requires correct conversion tracking, realistic ROAS targets, and enough data volume per campaign to work effectively. When these conditions are not met, Smart Bidding oscillates rather than compounds, and you see erratic ROAS week to week.
We audit your existing Merchant Centre feed against Google's UK requirements and rebuild the title structure, attribute mapping, and image specifications. For Shopify and Magento stores, we manage feed integration directly — not via a plugin left unchecked, but as an engineered data layer with regular quality monitoring.
We segment your product catalogue by category, margin tier, and performance history, then build a campaign structure that allocates budget according to your commercial priorities. High-margin products get isolated campaigns with dedicated budgets and ROAS targets. Clearance stock runs separately so it cannot cannibalise top-line performance.
We build a negative keyword framework across campaign and ad group levels to block irrelevant traffic from the start. This is maintained on an ongoing basis as search term data accumulates — not set once and forgotten.
We configure Smart Bidding with targets calibrated against your actual margin and conversion data, not default recommendations. Where data volume is insufficient for tROAS, we stage the account from manual CPC through enhanced CPC to tROAS, ensuring Google's algorithm has the signal it needs before handing it more control.
We integrate Shopping into your broader PMax strategy where appropriate, using asset group segmentation and audience signals to steer Google toward your highest-value customers. PMax does not replace your standard Shopping campaigns — we use both in a structure that serves different commercial objectives.
Feed improvements and campaign restructuring typically produce measurable ROAS improvement within four to six weeks of relaunch. The initial two weeks are used for the audit and rebuild — you will not see results during this phase because we are not yet in market. Once live, the first 30 days are a calibration period where we refine bidding and negatives. Compounding improvement continues through month two and beyond as Smart Bidding accumulates clean conversion data.
Yes. Both platforms are standard for UK e-commerce and we manage feed engineering for both directly. For Shopify, this typically involves working with the Google and YouTube app or a supplemental feed; for Magento, we work with your developers or manage the feed via a data pipeline that pushes into Merchant Centre. We do not rely on out-of-the-box integrations without quality checks.
Performance Max and standard Shopping serve different functions and both have a place in a well-structured account. Standard Shopping gives you more control over product segmentation and bidding. PMax gives Google more latitude to find conversions across channels. We use both in a structure where each serves a distinct commercial objective — we do not simply migrate everything to PMax because Google recommends it.
We set ROAS targets based on your actual margin data and historical conversion rates, not Google's default recommendations. Targets are set conservatively at first, then adjusted upward as the account produces clean data. An unrealistically high tROAS target starves campaigns of traffic — this is one of the most common and easily corrected mistakes in UK Shopping accounts.
Seasonal and clearance products are segmented into separate campaigns with their own ROAS targets and budgets. This prevents clearance spend from cannibalising budget allocated to your core product range. During peak seasons — Christmas, bank holiday weekends, end-of-season sales — we adjust budgets and targets in advance based on your trading calendar.
Most UK retailers running Shopping at 2× ROAS or below have a feed problem, not a bidding problem. We find it, fix it, and build a campaign structure that compounds over time. The audit takes five days and gives you a complete picture of what is working and what is not.
5-day turnaround · Feed audit + campaign review · No retainer required