Your Competitors Are Being Cited by AI. You Are Not. Here Is Why.

A GEO Competitor Gap Analysis is a structured study that measures which of your competitors are being cited in AI-generated responses, how frequently they appear across different AI engines, and what specific signals are driving those citations that your current web presence lacks. It is not a theoretical framework or a general audit checklist — it is a measurement exercise run against your named competitors, your specific industry queries, and the five AI engines your buyers are most likely to use.

Traditional SEO competitive analysis measures ranking positions, backlink profiles, domain authority, and organic traffic. AI citation analysis measures something structurally different: whether an AI language model, when processing a query relevant to your category, has sufficient confidence in your entity's authority and relevance to include you in its generated response. The signals that build that confidence — third-party editorial coverage, structured entity data, Wikipedia presence, content comprehensiveness on specific topics — overlap with, but are not identical to, the signals that drive search ranking. A business can rank well organically and be almost entirely absent from AI-generated responses, which is the situation a significant proportion of our UK clients find themselves in.

The 30-query test set is constructed to cover the full decision journey in your specific category. Approximately ten queries represent awareness-stage intent — the kind of open questions a buyer asks when they are first defining their problem or researching a category. Ten queries represent consideration-stage intent — questions about how to evaluate providers, what criteria to use, and what the differences between approaches are. The remaining ten are comparison queries — direct head-to-head questions naming specific competitors or asking AI engines to compare named providers. This distribution reflects how buyers actually use AI tools across a purchase journey, rather than testing only the most obvious branded or category terms.

The standard GEO Competitor Gap Analysis is delivered within ten to fourteen working days from the date of the initial briefing session. The briefing session itself typically takes 60 to 90 minutes and covers competitor selection, query set validation, and engine prioritisation. The citation sweep, matrix construction, gap audit, and action plan are all completed within the delivery window. If your organisation requires an accelerated timeline for a board presentation or a pitch process, we can discuss a compressed schedule during the briefing.

The standard GEO Competitor Gap Analysis engagement is priced at £2,400 for three competitors and scales to £3,200 for five competitors. Both tiers include the full 30-query sweep across all five engines, the citation matrix, the gap signal audit, the prioritised action plan, and the executive summary. Ongoing monthly retainer options for citation tracking and action plan implementation are available and are quoted separately following delivery of the initial analysis.

The action plan we deliver is a prioritised list of specific, implementable steps — not a general recommendation document. You can act on it with your in-house team, assign it to existing agency relationships, or commission Ignited Nepal to implement priority items under a separate engagement. Most clients choose to retest citation frequency at the 60 to 90-day mark to measure progress against the initial baseline; we offer a structured retest at a reduced rate for clients who have received the original analysis from us.