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AI VISIBILITY ENGINEERING
Your pages rank on Google. They are invisible to ChatGPT, Perplexity, and AI Overviews. Answer Engine Optimisation (AEO) is the structural fix — rewriting content so AI can extract, quote, and cite it. We run that programme for UK B2B and professional services firms.
The audit takes five days. No retainer is required to begin.
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/ This is for you if
The Google-ranked but AI-absent business: Your firm appears on page one of Google for core category queries. Search your services in ChatGPT or Perplexity and competitors appear; your brand does not. Your content was written to satisfy search engine crawlers, not to answer questions directly. AI engines need something different.
The content marketer who knows AEO is coming: You have read about Answer Engine Optimisation and understand the direction of travel. You need a structured methodology — question mapping, page restructuring, schema implementation — not a think-piece. You need someone who has done this for UK service businesses before.
The B2B founder who found competitors in ChatGPT: You searched your own category in ChatGPT and watched competitors get recommended. Your content library is substantial. The problem is not volume; it is structure. No direct answers, no FAQ schema, no extractable claims. That is an AEO problem with a known fix.
The marketing director whose blog content never gets cited: Your team publishes consistently. The content is thorough, well-researched, editorial in tone. AI engines cannot cite it because the answer is never in the first two sentences. Restructuring — not rewriting from scratch — is what closes this gap.
/ What's broken
AI engines extract citable claims from the first one to two sentences of a section. If your page opens with context-setting, background, or narrative — standard editorial practice — the AI finds nothing to quote and moves to a competitor who leads with the answer.
ChatGPT, Gemini, and Perplexity weight structured Q&A markup heavily when selecting content to surface. FAQPage and HowTo JSON-LD signal that a page contains direct, verified answers. Without schema, your content competes blind against pages that have it.
Most UK business blogs answer topical questions: "what is content marketing?" "how does SEO work?". AI engines that handle buyer decision queries — "which AEO agency should I hire?" "what does an AEO audit cost?" — pull from pages that were specifically written to answer those questions.
AI engines do not read entire pages the way humans do. They identify extractable answers within tight text windows. Long paragraphs, compound sentences, and embedded caveats all reduce citation probability. Structure — short paragraphs, answer-first, scannable — is the mechanical requirement.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We score every existing page against 14 AI citability criteria: answer position, paragraph density, schema presence, question-intent alignment, and more. You receive a prioritised report identifying which pages to restructure first and why.
We build a 100+ question inventory sourced from ChatGPT, Perplexity, and AI Overview research — not keyword tools. Every question is classified by buyer intent and mapped to the correct page or content gap. This becomes the foundation of your AEO content system.
We rewrite your top 10 pages in answer-first, quotable format. The first sentence of every section delivers the direct claim. Supporting context follows. Structure is optimised for AI extraction without sacrificing readability for human visitors.
Every restructured page receives FAQPage and HowTo JSON-LD. We write the schema, validate it, and deliver it ready for developer implementation — or implement it directly if you use a CMS we support.
We build you a repeatable monthly brief format for new content. Every brief includes the target question, required answer structure, schema template, and citation-probability checklist. Your team can produce AEO-ready content independently after handover.
We track 20 target queries across 12 AI engines every month and report citation rate, position, and competitor share. You see exactly where your brand appears, where it does not, and what is changing.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyAnswer Engine Optimisation is the practice of restructuring content so that AI engines — ChatGPT, Gemini, Perplexity, and Claude — can extract and cite it in direct-answer responses. It covers question targeting, answer-first page structure, FAQ and HowTo schema, and citation rate monitoring.
SEO optimises content for search engine ranking signals — keywords, backlinks, and crawlability. AEO optimises content for AI citation signals — direct answers in the first sentence, structured Q&A markup, and buyer decision query targeting. The two disciplines overlap but require different structural choices.
Pages restructured in answer-first format and marked up with FAQPage schema typically begin appearing in AI engine responses within 30 to 60 days of implementation. Citation rate across 20 tracked queries is measurable within 90 days.
No. AEO strategy works on your existing pages. The restructure involves rewriting section openings and shortening paragraphs — not rebuilding site architecture. Schema is added via JSON-LD in the page head and requires no structural site changes.
The programme targets ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, Bing Copilot, and six additional AI-powered answer surfaces. Citation tracking covers 12 engines in total.
⚠️ OWNER TO FILL — prices in GBP. Suggested framing: "The AEO strategy programme starts at £[X] for the audit and restructure phase. Ongoing monthly tracking is available from £[X] per month."
Yes. The AEO content brief template we deliver is designed for internal teams. It includes the question, required answer structure, schema template, and citability checklist. Most teams can produce AEO-ready content independently after one handover session.
AEO is particularly high-impact for UK professional services — law, accountancy, consulting, financial services — because buyers in these categories research providers in AI engines before making contact. A firm that appears in those AI responses before competitors gains a material first-mover advantage.
Start here
Your content is not being cited by AI engines because of a structural problem, not a quality problem. We identify exactly which pages need restructuring, rewrite the top ten, implement schema, and track citation rate every month. The audit takes five days. No retainer is required to begin.
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