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CUSTOM WORDPRESS DEV
Ignited Nepal builds custom WordPress websites for UK businesses, charities, and publishers that need genuine flexibility. No page builder. No theme bloat. No plugin dependency that breaks on every update. A custom theme, custom post types, ACF field groups, and a Gutenberg block library your editorial team can actually use. Built to pass Core Web Vitals, deployed on WP Engine, Kinsta, or SiteGround UK, and version-controlled with Git from day one.
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/ This is for you if
You took over a WordPress site built by a UK agency and it is slow, hard to edit without breaking something, and almost impossible to update without touching the page builder. Your developers spend more time wrestling the builder than building features. You need a clean rebuild that removes the dependency and gives your team a site they can maintain.
You produce a significant volume of content: articles, case studies, reports, events, or resources. WordPress is the right platform for you, but you need it configured properly with custom post types, taxonomies, and a Gutenberg block library that matches your content model. You do not need a theme. You need an architecture.
Your site was built on a premium theme purchased from a marketplace. Every plugin update is a potential breakage. Your site scores poorly on Core Web Vitals because the theme loads assets it does not use. You want to own your codebase, not rent a template that thousands of other businesses also have.
/ What's broken
Elementor, Divi, and similar page builders are built for flexibility in the editor, not performance in the browser. They load large JavaScript and CSS bundles regardless of what is on the page. The result is poor Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint scores. Google sees those scores. So does your bounce rate.
When your content structure depends on a specific page builder, a specific SEO plugin, a specific form plugin, and a specific slider plugin all working together, you are one failed update away from a broken site. Plugin dependency is technical debt that compounds. Every new plugin added to paper over a gap makes the dependency chain longer and the site more fragile.
A WordPress site built on a page builder requires editorial staff to navigate a visual editor full of nested rows, columns, widgets, and global blocks. One wrong click collapses a layout. One accidental module deletion removes content that was never separately saved. Gutenberg, when built correctly with a custom block library, gives editors a structured canvas where they cannot break the design.
A marketplace theme ships with layout options for dozens of use cases you do not have. Every unused feature adds weight. Every global style that does not quite match your brand requires a workaround. A custom theme ships only what your site needs. Nothing more.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We document the full WordPress build before any code is written. Custom post types, taxonomies, field groups, block library, URL structure, user roles, hosting configuration, and deployment process. You review and approve. The specification becomes the contract for the build.
We build a custom WordPress theme from scratch. No Elementor. No Divi. No Genesis. The theme is written to your design, loads only what the page needs, and is structured for long-term maintainability. Core Web Vitals are considered at every stage of development, not retrofitted after launch.
We configure custom post types and taxonomies for your content model: team members, case studies, services, resources, events, or whatever your site requires. ACF field groups give your editorial team structured data entry rather than a blank text field. Content is separated from presentation at the data level.
We build a library of custom Gutenberg blocks that match your design system. Hero blocks, card grids, testimonial carousels, tabbed content, call-to-action panels, and any other patterns your content requires. Each block is self-contained, editable in the block editor, and incapable of breaking the page layout when modified.
We audit your current plugin stack and remove anything that duplicates functionality now handled by the custom build. We document every plugin that remains, what it does, and what it would take to replace it. You leave with a lean plugin list and a clear understanding of your dependencies.
We optimise Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint at the code level. Image formats, lazy loading, critical CSS inlining, script deferral, and font loading strategy are all addressed during the build. We target a pass on all three Core Web Vitals for both mobile and desktop at launch.
We set up a staging environment on your chosen host (WP Engine, Kinsta, or SiteGround UK) and manage the full build there before going live. All code lives in a Git repository with a documented branching and deployment process. We launch, monitor, and hand over editorial documentation so your team can publish content independently from day one.
/ What changes
/ How it works
We audit your current WordPress site or your brief. We review your existing theme, plugin stack, Core Web Vitals scores, content architecture, and hosting configuration. We identify what needs to be rebuilt, what can be retained, and what the custom build needs to solve. We deliver a written diagnostic report. This takes one week.
We write the full specification for the build: custom post types, ACF field groups, Gutenberg block list, URL structure, hosting plan, deployment process, and editorial workflow. You review and sign off before any development begins. Scope changes after sign-off are costed separately.
We build the custom theme, configure custom post types and ACF, develop the Gutenberg block library, and migrate content from the old site. All work happens on staging. We use Git throughout. Weekly progress updates are shared with your team.
We run full QA across browsers and devices, check all Core Web Vitals, run the plugin audit, and prepare the deployment process. We launch to the live WP Engine, Kinsta, or SiteGround UK environment, monitor the first 48 hours, and deliver editorial documentation covering every custom block and post type.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyPage builders produce sites that look acceptable but perform poorly. Elementor and Divi load large asset bundles that slow Largest Contentful Paint and damage Core Web Vitals scores, which affect your organic search rankings and paid media Quality Scores. Beyond performance, page builder sites are difficult to maintain, break on plugin updates, and create editorial workflows that require developer support for routine content changes. The underlying problem is structural, not visual.
WP Engine and Kinsta are our primary recommendations for UK businesses. Both offer UK data centres, managed WordPress environments, built-in staging, and server-level performance features including CDN and caching that complement a custom build. SiteGround UK is a solid alternative for organisations with tighter hosting budgets that still want managed WordPress with UK-based infrastructure. We configure the deployment pipeline for whichever platform you choose.
Advanced Custom Fields is a WordPress plugin that allows developers to add structured data fields to any post type or page template. Rather than asking editors to format content inside a generic text area, ACF gives them labelled fields: a text field for a headline, an image field for a photo, a repeater for list items. The result is structured content that the theme can display consistently and that can be exported or migrated cleanly. It is a foundational part of any properly built WordPress site.
Gutenberg is WordPress's native block editor. When built correctly with custom blocks, it gives editors a structured set of content patterns that match the site's design system. Unlike a page builder, custom Gutenberg blocks do not load external JavaScript frameworks, do not expose layout controls that can break the design, and do not create dependency on a third-party product. Editors work within the constraints the blocks define, which means the design stays intact regardless of how the content is updated.
Yes. Content migration is included in the build scope. We migrate posts, pages, custom post type entries, images, and metadata from the old site to the new WordPress structure. Where the old content model does not map directly to the new one, we document the migration decisions and handle the transformation. We do not leave content migration as a manual task for your team after launch.
Start here
Elementor and Divi sites look custom from the outside. From the inside, they are slow, fragile, and difficult to maintain. Ignited Nepal builds WordPress sites that are genuinely custom: your theme, your blocks, your content architecture, your codebase. Start with a diagnostic and we will show you exactly what the rebuild would fix.
Ignited Nepal
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