Your catalogue is indexed. It's not earning.

Most UK eCommerce stores see measurable organic revenue movement within 90 to 120 days for mid-competition category keywords. Category pages targeting lower-competition commercial terms can rank on page one within 60 days. High-competition terms (e.g. "mens running shoes UK") take six to twelve months to move significantly. The diagnostic identifies which pages have the best short-term opportunity and we prioritise those first.

Yes. Shopify is the most common platform we work with for UK eCommerce. We handle Shopify-specific technical issues — duplicate pagination URLs, the /collections/ vs /products/ URL structure, automatic canonical tag behaviour, and the limitations around robots.txt customisation. We also integrate GA4 ecommerce tracking correctly through GTM with Consent Mode v2 on Shopify stores.

Yes. WooCommerce gives us more technical control than Shopify — we can manage robots.txt directly, customise URL structures, and deploy schema via code rather than app. The most common WooCommerce issues we fix are filter URL canonicalisation, category page thin content, and incomplete Product schema. WooCommerce stores also often have GA4 tracking set up incorrectly around GDPR consent, which we correct as part of the engagement.

Large catalogues require a prioritisation framework rather than page-by-page optimisation. We rank pages by current ranking position, search volume of the primary keyword, and revenue potential — then work through the highest-priority category pages first. Product-level optimisation is handled systematically through schema deployment and title tag templates, rather than individually. We also address the indexation issues that affect large catalogues disproportionately: crawl budget waste and duplicate near-content from variants.

Yes. Variant URL management is one of the most impactful technical changes for stores with large product ranges. Colour and size variants often generate hundreds of near-duplicate product URLs that consume crawl budget and dilute page authority. We audit variant URL handling on Shopify, WooCommerce, and other platforms, implement canonical tags or parameter exclusions as appropriate, and verify the changes in Google Search Console's URL inspection and coverage reports.

We start with a paid search diagnostic at a fixed fee — this gives you a full picture of the store's organic opportunity before committing to a monthly engagement. Monthly eCommerce SEO engagements start at £1,500 per month for smaller stores (under 500 products) and typically run from £2,500 to £3,500 per month for mid-size catalogues with full technical, content, and tracking scope. Pricing depends on catalogue size, platform, current technical state, and the level of content work required. The diagnostic determines the right scope.

GDPR-compliant GA4 ecommerce tracking requires Consent Mode v2, which sends signal data to Google for modelling even when a user declines analytics cookies. We implement this through Google Tag Manager: the consent banner triggers GTM consent state updates, and GA4 fires in data-collection mode only when analytics consent is granted. For stores where a significant percentage of users decline, we recommend server-side tagging to improve data quality and reduce reliance on client-side cookie consent for ecommerce event capture. The result is an organic revenue figure in GA4 that reflects actual purchases, not just consenting users.

Yes. Seasonal organic preparation is built into our UK eCommerce engagements because the organic channel has a lag that paid doesn't — content needs to be indexed and building authority three to four months before the commercial window. For Christmas, we recommend seasonal category and editorial content live by September at the latest. For January sales, content should be in place before Christmas. We distinguish between permanent category pages (e.g. "sale dresses") that should remain indexed year-round and temporary promotional pages that need careful handling — seasonal pages that are repeatedly removed and re-created lose the ranking authority they've built. We maintain a seasonal organic calendar as part of monthly reporting.