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ECOMMERCE SEO · NEPAL
Most Nepali online stores spend every month buying Facebook reach they don't own. When the ad budget stops, the orders stop. eCommerce SEO builds a search channel that keeps delivering traffic — and revenue — without paying for every click. Whether you sell inside Nepal or export handcrafts, textiles, and artisan goods to buyers in the UK, US, and EU, organic search is the only channel that compounds.
The Search Diagnostic tells you exactly which pages are losing you the most revenue and what needs to happen to fix them — across crawl, schema, content, and keyword targeting. No commitment required beyond the first conversation.
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/ This is for you if
Facebook CPCs rising 30–40% annually in Nepal
68% of online journeys start in search, not social
Category pages rank — product ads disappear the moment you pause spend
Export buyers in the UK and US search before they buy
/ What's broken
Your category pages — "Handmade Pashmina Shawls", "Organic Himalayan Tea", "Nepali Silver Jewellery" — are the highest-value pages in your store. But most were created with an auto-generated title tag and no on-page content. Google has no signal to rank them for the buying-intent searches that matter. A competitor with 150 words of category copy and a properly structured H1 will rank above you for years.
Every month you pay Facebook to reach people who might buy. The moment you reduce budget — for cash flow, for the festival season slow-down, for any reason — traffic falls. You own nothing. eCommerce SEO builds a channel you own: category pages that rank and generate revenue without a media budget attached to each click.
A buyer in London searching "buy handmade Nepali pashmina" or "fair trade Himalayan tea UK" is ready to purchase. If your store isn't indexed and ranking for those terms in Google UK, that buyer finds your competitor. International SEO for export-market keywords is a straightforward technical fix that most Nepali stores have never done.
If your WooCommerce or Shopify store has colour, size, and material variants generating their own URLs — combined with filtering parameters — Google can be crawling thousands of low-value pages instead of your 200 revenue pages. The result: your most important category pages are crawled infrequently, rankings are unstable, and Google's understanding of your store is confused.
Product schema markup tells Google about your price, availability, and ratings. Without it, your products appear in search as plain blue links. Competitors with schema get price and rating callouts directly in the search result — significantly higher click-through rates on exactly the same ranking position. Implementing schema is a technical task most Nepali stores have skipped entirely.
Selling through Daraz means Daraz owns the customer relationship. You pay their margin, you can't retarget buyers, and you have no SEO asset building over time. Stores that build their own domain — with category pages that rank on Google — build an asset that compounds. Each month of SEO work adds to a foundation that earns without Daraz's cut.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
What: Audit and rewrite category page titles, H1s, meta descriptions, and on-page copy to target commercial buying-intent keywords. Why: Category pages generate more organic revenue than product pages — but most stores leave them with auto-generated or thin content. How: We map the commercial keyword set, rewrite copy around it, and fix internal linking so Google treats category pages as your primary revenue assets.
What: Implement Product, Offer, and AggregateRating JSON-LD schema on every eligible product page. Why: Schema markup enables price, rating, and availability rich results in Google Search — driving significantly higher CTR than plain blue links. How: We audit existing schema, fix errors flagged in Search Console, and deploy complete structured data across your product catalogue, validated against Google's Rich Results Test.
What: Identify and resolve crawl budget waste from faceted navigation, filter URLs, duplicate pagination, and canonicalisation errors. Why: A store with 10,000 products can have 50,000+ crawlable URLs if filters and sorting parameters aren't controlled — Google crawls the noise and misses the revenue pages. How: We audit robots.txt, sitemap, canonical tags, and crawl log data to eliminate waste and prioritise your high-value pages.
What: Build a buying-intent keyword map across every category, subcategory, and product type in your catalogue. Why: Most eCommerce stores target informational keywords that attract browsers, not buyers. Commercial keywords ("buy [product] [region]", "[product type] for [use case]") convert at three to five times the rate. How: We research, cluster, and map commercial keywords to the correct pages, then track ranking progress weekly.
What: Write or rewrite on-page content for top-priority category and collection pages. Why: Thin or auto-generated category content is the most common reason eCommerce category pages fail to rank. A 150–300 word buying guide at the bottom of a category page gives Google the signal it needs. How: We write category content that's genuinely useful to buyers while targeting the keyword cluster for that page — never keyword-stuffed filler.
What: Set up or audit GA4 ecommerce event tracking (view_item, add_to_cart, purchase) and connect it to Google Search Console. Why: Without accurate GA4 ecommerce tracking, you can't attribute organic revenue — so you can't justify or optimise the investment. How: We deploy GA4 ecommerce events via GTM, verify data accuracy in the GA4 debug view, and build a simple organic revenue dashboard so you see exactly what search is contributing.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyEarly wins — quick indexation fixes, schema deployment, and category page rewrites — typically show measurable ranking movement in 60–90 days. Significant organic revenue shift happens between month 4 and month 6, as category pages build authority and move from page 2 to page 1 for commercial keywords. SEO is not a paid channel: the timeline is longer than a Facebook campaign, but the revenue compounds instead of stopping the moment you pause spend.
Yes — Shopify is a strong eCommerce foundation and we work with it directly. The main Shopify-specific issues we fix in Nepal are: thin or missing category (collection) page content, URL structure for the /collections/ path, variant URL management, and GA4 ecommerce event setup via GTM. Shopify's hosted infrastructure handles most speed and hosting concerns that affect WooCommerce stores on shared Nepali servers.
WooCommerce stores on shared Nepali hosting often have Core Web Vitals problems — slow server response times and unoptimised images are the most common. These are ranking signals and we flag them in the diagnostic with specific, actionable fixes. In many cases, moving to a faster server or adding a full-page cache plugin (LiteSpeed Cache or WP Rocket) resolves the speed issue without a platform migration. We audit the WooCommerce URL structure, pagination, and filter parameters — which generate crawl waste at scale — as part of every technical audit.
Yes — this is one of the most common issues we find in Nepali eCommerce stores. Large catalogues with many product variants, colour and size filters, and paginated category pages generate thousands of low-value URLs that dilute Google's crawl budget. We identify the exact crawl waste through a combination of Search Console coverage data, robots.txt analysis, and sitemap auditing, then implement canonical tags, noindex directives, and robots.txt rules to redirect Google's attention to your revenue pages.
They can — and they frequently do. If your store generates a separate URL for each combination of colour, size, and material, Google can be crawling thousands of pages that are functionally identical. The correct approach is to canonicalise variant URLs back to the main product URL, ensure the sitemap only lists canonical product and category pages, and use URL parameter handling in Search Console to suppress variant parameters. We audit and fix this as part of the crawl audit deliverable.
No — and attempting to write unique long-form content for every product in a large catalogue is the wrong strategy. Priority tiering is the right approach: category pages and high-revenue product pages get full content treatment first, because that is where commercial keyword ranking opportunity is highest. Mid-tier products benefit from structured data, unique titles, and clear descriptions without lengthy copy. Low-priority products (long-tail, low-volume) get a technical fix pass — schema, canonicals, correct indexation — and content only when the higher-priority pages are performing.
We don't publish pricing before running a diagnostic, because the work required depends entirely on your store's size, current technical state, and target markets — a 50-product WooCommerce store targeting Kathmandu buyers needs a different scope than a 5,000-product export store targeting UK and US buyers. After the Search Diagnostic, we produce a scoped proposal with NPR and USD pricing. The diagnostic itself is the first step — request it using the button on this page and we'll be in touch within one business day.
Yes — and this is one of the highest-leverage moves a Nepali eCommerce seller can make. Selling exclusively through Daraz means you pay their margin on every sale, you can't build your own customer list, and you have no SEO asset accumulating value over time. The strategy is to launch your own domain with properly structured category pages, build organic search traffic to those pages, and shift direct sales volume from Daraz to your own store over 12–18 months. You don't need to exit Daraz overnight — the goal is to reduce margin dependency while building a channel you own. We've structured this migration for stores in several categories and can map the keyword and content strategy specific to your product range.
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The Search Diagnostic tells you exactly which pages are losing you the most revenue and what needs to happen to fix them — across crawl, schema, content, and keyword targeting. No commitment required beyond the first conversation.
Response within one business day · No lock-in contracts · Scoped proposals with NPR and USD pricingIgnited Nepal
Growth engineering · replies within 1 business day
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