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LANDING PAGE DESIGN
You are running Google Ads. People are clicking. The page they land on was built for everyone, which means it converts no one. We design and build landing pages that match your ad message, carry a single CTA, and are built to turn paid traffic into leads.
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/ This is for you if
You are running Google Ads for an upcoming intake or open day. Clicks are coming in but enquiries are not. Your ad sends traffic to your homepage, which has navigation, multiple course listings, and no clear next step. You need a single page built around one programme, one intake, and one action: submit an enquiry.
You are advertising a diagnostic package, dental procedure, or specialist consultation on Google. The people who click your ad arrive on a general services page and leave without booking. You need a page that speaks to the specific condition or service in the ad, builds enough confidence to act, and makes booking the only available next step.
You are promoting a residential or commercial property project through Google Ads or Facebook. People click through and land on a general portfolio page. They browse, then leave. You need a focused page for this project, this unit type, and this offer, with a form or call button as the only exit.
/ What's broken
Your ad says "Affordable BBA Admissions Open Now." Your landing page says "Welcome to our University." The visitor expected continuity. They got a mismatch. Message discontinuity is one of the most common reasons paid traffic bounces before converting.
Navigation menus, related services, recent blogs, social media links. Every additional option on the page is a distraction from the one action you are paying for. A landing page with full site navigation will almost always underperform a dedicated, navigation-free page built for a single CTA.
In Nepal, the majority of internet traffic arrives on mobile devices. A page designed on desktop, tested on desktop, and pushed live without mobile optimisation will lose a large share of the people you paid to bring there. Speed, tap targets, and form length all affect conversion on mobile.
If your form submissions are not being tracked in Google Ads or Google Analytics, you cannot see which keywords, ads, or audiences are generating leads. You are spending money and flying blind. Conversion tracking is not optional. It is the foundation of every optimisation decision you will make.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Before any design begins, we document the audience, the traffic source, the single conversion action, and the core message. The brief becomes the filter for every decision on the page. If it does not serve the conversion action, it does not go on the page.
We map the page structure before applying any visual design. The wireframe defines hierarchy: what the visitor reads first, what proof they need to see, where the form sits, and how the CTA is presented. This step prevents expensive design revisions later.
We write the headline, subheadline, benefit statements, objection responses, and CTA copy. Every line is written for the specific audience segment arriving from a specific source. Copy is not repurposed from your website. It is written for this page, this visitor, and this action.
The visual design is built to support the copy and CTA, not compete with them. We apply your brand, but every design decision is evaluated against one question: does this help the visitor take the action we want them to take?
We build the page on your preferred platform. The build is mobile-first, fast-loading, and tested across the devices and browsers your audience uses in Nepal. Forms are integrated with your CRM or email system.
We create a second variant with an alternate headline or CTA. We set up split testing so traffic divides between the two. We configure Google Ads conversion tracking and Google Analytics goal tracking so every lead is attributed to its source.
/ What changes
/ How it works
We start with a structured brief session. We document your campaign goal, the traffic source, the audience segment, the single conversion action, and any proof points you have available. We confirm the platform (WordPress or Webflow) and the form integration requirements.
We build the wireframe and write the copy in parallel. You review both before any visual design begins. This is the most important review stage. Changes to structure and message are fast and inexpensive at wireframe. They are slow and expensive after design.
We apply visual design and build the page. Mobile is built first. We integrate the form, test submission routing, and confirm lead notifications are working before we move to tracking setup.
We configure Google Ads conversion tracking, set up the A/B test variant, and confirm all tracking is firing correctly. We hand over a short document covering what is live, what is being tested, and how to read the results.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA landing page has no navigation, no links to other pages, and no content that is not directly related to the conversion action. Your website serves multiple audiences with multiple goals. A landing page serves one audience with one goal. Removing navigation alone can increase conversion rates significantly because visitors have only one available action.
You need a separate landing page for every significantly different audience, offer, or traffic source. If you are running one Google Ads campaign for MBA admissions and a different campaign for short courses, those two campaigns should send traffic to two different pages. Sending both to the same page means one of them will always be message-mismatched.
Yes. We can build the landing page as a new page on your existing WordPress installation, suppress the header and footer so there is no navigation, and apply your brand. You do not need a separate domain or hosting account.
We set up Google Ads conversion tracking so form submissions are attributed to the specific keyword and ad that drove them. We also configure a Google Analytics goal so you can see conversion data in your Analytics reports. If you use a CRM such as HubSpot or Zoho, we connect the form to your CRM so leads go directly into your pipeline.
Results depend on traffic volume. A page that receives 200 visitors per week will produce statistically meaningful conversion data faster than a page receiving 50 visitors per week. Most clients see usable conversion data within 2 to 4 weeks of launch, assuming their ad campaigns are running at normal spend.
Start here
Tell us about your campaign: the traffic source, the audience, and the action you want people to take. We will review what you have and give you a clear picture of what the landing page needs to do.
Ignited Nepal
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