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WORDPRESS SEO · NEPAL
Most Nepali business sites and blogs run on WordPress. But default WordPress setups generate thin archive pages, plugin-heavy page loads, and crawl budget waste that quietly cap where your site can rank — without a single error message to warn you.
Nepal's businesses and publishers run on WordPress. We fix the platform-level problems that stop them ranking.
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/ This is for you if
Business sites
Blogs
WooCommerce stores
News publishers
/ What's broken
WordPress automatically generates category pages, tag pages, date archives, and author archives. Most contain near-duplicate content drawn from the same posts. Google allocates a crawl budget to each site. When that budget is spent on dozens of thin archive pages with overlapping content, your priority pages — your services, your products, your key blog posts — get crawled less frequently and ranked lower.
Each active WordPress plugin can inject its own JavaScript and CSS files into every page load, regardless of whether that page uses the plugin. Twenty active plugins commonly means 20 separate script requests before your content loads. Google's Core Web Vitals (LCP, INP, CLS) are a confirmed ranking factor. Nepali sites frequently run on shared hosting with limited server resources, compounding the speed penalty from plugin bloat.
Installing an SEO plugin is not the same as configuring it correctly. Common mistakes include leaving "noindex" toggled on for category pages or the entire site (a setting carried over from development), an XML sitemap including hundreds of low-value URLs, and meta robots settings that conflict across post types. A single misconfigured noindex setting can de-index pages you need ranked. We find this on roughly one in three WordPress sites we audit.
WooCommerce product filter and sorting URLs — ?orderby=price&min_price=500 — create thousands of unique, crawlable URL variants for what is effectively the same page. None of these variants rank, but all of them consume crawl budget. Nepali WooCommerce stores selling handicrafts, clothing, or food products often have large catalogues. Without facet URL control, Google crawls thousands of filter pages instead of your priority product and category pages.
Many popular WordPress themes output multiple H1 tags per page, skip heading levels (H2 directly to H4), and include no structured data markup. Some use render-blocking scripts in the header that delay how quickly Google can parse the page. Heading structure signals content hierarchy to Google. Missing or duplicate H1s, absent schema, and render-blocking scripts are theme defaults your developer may not have addressed at launch.
Most WordPress sites grow organically — new posts and pages added without a deliberate internal linking plan. The result is link equity pooled in the homepage and a handful of early posts, while the pages you most need to rank get few or no internal links. Internal links are one of the most direct ways to tell Google which pages matter. Without a strategy, your strongest content stays underranked.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
A full crawl of your WordPress site mapping indexation issues, Core Web Vitals scores by page type, plugin performance impact, and crawl budget waste. The technical audit is the diagnostic that makes everything else accurate. Without it, SEO work is guesswork applied to an unexamined foundation. You get a crawl report, indexation map, CWV baseline, plugin audit with impact scores, and a prioritised fix list ordered by ranking impact.
Your site's content is mapped into topic clusters. Priority pages identified. An internal linking plan built to move link equity from strong pages to pages that need ranking support. For Nepali sites with years of published content, the architecture problem is often bigger than the content gap. Existing content ranks poorly because it is not connected correctly. You get a topic cluster map, internal link audit, linking plan with specific anchor text recommendations, and implementation guidance.
Your SEO plugin is audited setting by setting. Incorrect noindex flags corrected, XML sitemap rebuilt to include only indexable URLs, title tag templates updated, breadcrumb settings configured. An SEO plugin installed with default settings is not configured SEO. The settings that matter are the ones most site owners never open. You get a plugin settings audit, corrected configuration, sitemap rebuild, title tag and meta template review, and a noindex/nofollow audit across post types.
Structured data added for your relevant page types — Article for blog posts, LocalBusiness for service businesses, Product for WooCommerce stores, FAQ for question-based content, BreadcrumbList for navigation context. Schema is the difference between a plain blue link and a rich result with star ratings, FAQ dropdowns, or business hours. Rich results increase click-through rates from the same position. You get a schema audit, implementation via plugin or theme, validation in Google's Rich Results Test, and ongoing schema as new page types are added.
Product and category pages optimised for commercial keywords. Facet/filter URL crawl waste resolved. Product schema with price, availability, and reviews. Category page content strategy. WooCommerce's default setup creates serious crawl and indexation problems for larger Nepali stores. Fixing the platform layer is the prerequisite for product page rankings. You get a facet URL audit and fix, product schema implementation, category page content briefs, and internal linking from categories to products.
Monthly keyword research, content briefs, and publishing guidance to grow topical authority. Content mapped to search intent at each stage of the buyer journey. Technical fixes create the foundation. Content strategy builds the traffic. For Nepali sites targeting local search or international markets, consistent topical content compounds rankings over time. You get a monthly content brief, keyword opportunity report, competitor content gap analysis, and editorial calendar.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYoast SEO is a configuration tool, not an SEO strategy — installing it does not improve rankings on its own. The plugin provides the controls to set title tags, meta descriptions, canonical URLs, and indexation rules, but those settings require deliberate configuration. Many Nepal-based WordPress sites we audit have Yoast installed with default or development settings still active, including noindex flags on category pages and sitemaps full of low-value URLs. The plugin is a useful starting point; correct configuration and a broader technical and content strategy are what produce ranking results.
Yoast SEO, RankMath, and SEOPress are all capable options — the best choice depends on your site's complexity and your team's familiarity with the interface. RankMath offers more built-in schema types on the free plan. Yoast has a longer track record and more documentation. SEOPress is lighter-weight. The more important factor is configuration: a correctly set up Yoast install outperforms a poorly configured RankMath install, and vice versa. We work with whichever plugin is already on your site.
WordPress site speed in Nepal is most commonly affected by three factors: shared hosting with limited server resources, plugin bloat adding multiple JavaScript and CSS files to every page load, and unoptimised images without compression or lazy loading. Many Nepali WordPress sites are hosted on low-cost shared servers that produce high Time to First Byte (TTFB) — a problem no amount of front-end optimisation can fully compensate for. We audit hosting performance, plugin load impact, and Core Web Vitals as part of the technical audit.
Yes. WooCommerce SEO is included as part of our WordPress SEO service for ecommerce sites. We address the platform-specific technical problems that WooCommerce creates: facet and filter URL crawl waste, missing product schema, thin category pages, and internal linking from categories to products. For Nepali stores selling locally or exporting internationally, WooCommerce SEO is often the highest-impact work we do.
Yes. The Gutenberg block editor affects SEO primarily through heading structure, content hierarchy, and how cleanly the HTML output is rendered. We audit heading structure across your key pages, check for duplicate H1 tags generated by theme and editor in combination, and ensure that block-generated content is structured correctly for Google to parse. We also review whether any third-party block plugins are adding unnecessary scripts.
A theme switch can cause significant SEO disruption if it changes heading structure, removes schema markup, alters URL structures, or significantly affects Core Web Vitals. Before switching themes, we recommend a pre-migration audit to document current heading structure, schema output, and CWV scores so that the new theme can be validated against the same benchmarks. We assist with pre- and post-migration audits for theme changes.
WordPress SEO engagements in Nepal typically start from NPR 25,000–40,000 per month depending on site size, whether WooCommerce is involved, and the scope of technical issues found in the audit. A standalone technical audit starts from NPR 15,000. We provide a fixed-scope proposal after the initial Search Diagnostic — no open-ended retainers without a defined deliverable. Contact us to discuss your site's specific requirements.
Technical fixes — resolving crawl waste, correcting noindex settings, improving Core Web Vitals — often produce measurable ranking movement within 6–10 weeks for pages that were previously suppressed by the issues. Content-driven ranking growth for competitive keywords typically takes 3–6 months. We set realistic timelines based on your site's current state and competition level, not best-case projections.
Start here
We audit WordPress sites across Nepal — business sites, blogs, WooCommerce stores, and news publishers. The Search Diagnostic identifies the specific technical issues suppressing your rankings and gives you a prioritised fix list before any engagement begins.
No obligation · WordPress-specific audit, not a generic SEO report · Fixed-scope proposal after the diagnosticIgnited Nepal
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