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REAL ESTATE SEO · NEPAL
Property portals in Nepal are growing fast — and they dominate the broad searches. But buyers searching "2BHK flat Lazimpat", "plot for sale Bhaktapur", or "real estate agent Kathmandu" are making specific decisions. Those searches go to whoever shows up first. Right now, that's rarely the agency.
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/ This is for you if
Real estate agencies
Property developers
Property management companies
/ What's broken
Searches like "flats for sale Kathmandu" or "land for sale Nepal" go to portals first. Your agency's homepage appears nowhere. The portal gets the lead, takes the enquiry, and shows the buyer every agency's listing — including yours — while collecting a fee on both sides.
Most Nepali real estate agency websites have a homepage, a listings page, and a contact form. There are no pages targeting "property for sale Lazimpat", "apartment rent Patan", or "land Bhaktapur." Those searches exist. No page means no ranking, no ranking means no organic lead.
A buyer or seller who types "real estate agent Baneshwor" is looking for a specific service in a specific place. That is a high-intent, high-value search. If your agency doesn't have a page built for it — with the right keyword targeting and local signals — you won't appear.
Property developers launching new projects — apartments in Lalitpur, commercial plots in Bhaisepati — often build a microsite or landing page with no technical SEO: no sitemap, no indexation setup, pages blocked in robots.txt. The project exists for months before Google finds it. Buyers searching for it find nothing.
"Property management Kathmandu" and "rental management Nepal" are consistent search queries from landlords who need help managing tenants. Most agencies providing this service have no content targeting it. A single properly optimised service page captures this traffic permanently.
When the portal listing budget stops — or when a listing expires — the enquiries stop. There is no owned search channel. No suburb page that ranks regardless of spend. No organic lead that arrives because of work done six months ago. Every lead is rented.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
What: We research, plan, and build (or brief) a set of location-specific pages targeting buyer and seller intent searches for every area your agency operates in. Why: These pages are the most direct way to appear in searches that portals don't fully own — specific suburb, specific intent, specific agency. What you get: A location page content plan with keyword targets, page briefs, and on-page copy ready to publish or hand to your web team.
What: Audit and rewrite agent profile pages to target area-specific searches and improve structured data. Why: Buyers and sellers frequently search by agent name or area specialist — if the profile page isn't set up to rank for those searches, that traffic goes unearned. What you get: Rewritten agent profiles with structured data, keyword targeting, and internal linking back to relevant suburb pages.
What: Implement RealEstateListing, LocalBusiness, and Person schema across property pages, agency pages, and agent profiles. Why: Structured data gives Google explicit signals about the type of business, the agents, and the listings — improving how your pages appear in search results. What you get: Full schema audit, error resolution, and deployment of correct JSON-LD across the site.
What: Build a keyword map covering buyer-intent ("houses for sale [area]"), seller-intent ("sell my property [area]", "property valuation Nepal"), and agent-intent ("[area] real estate agent") search clusters. Why: Each intent type requires different page types and different content — a single strategy targeting all three multiplies the organic footprint. What you get: A keyword master list with search volumes, intent classification, page assignments, and prioritisation by opportunity size.
What: Write suburb guides ("Living in Lazimpat — property market guide"), area overviews, and property market update posts designed to rank for research-stage searches. Why: Buyers and sellers research areas before they contact an agent. Content that answers those research questions puts your agency in front of them at the start of the journey, not just at the decision point. What you get: Content briefs and finished copy for priority suburb guides and market update posts, optimised for organic ranking.
What: Optimise the agency's Google Business Profile, build consistent NAP citations, and target "real estate agent near me" and map pack searches. Why: A significant share of property searches include a location modifier or trigger local pack results — if your GBP isn't complete, accurate, and actively managed, you miss those map pack placements. What you get: GBP audit and optimisation, citation consistency check, and a monthly GBP management checklist.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes — not for every search, but for the ones that matter most. Portals dominate broad searches like "property for sale Nepal." Agencies can rank — and often rank higher — for specific suburb searches ("flat for sale Lazimpat"), agent-intent searches ("real estate agent Baneshwor"), and service searches ("property management Kathmandu"). These specific searches convert better than broad portal traffic anyway, because the intent is precise.
Start with the areas that generate the most enquiries for your agency — typically five to ten priority suburbs or districts. Each page targets a specific location and intent combination: "property for sale [area]", "[area] real estate agent", "land for sale [district]". Once priority pages are ranking, we expand to secondary areas. Quality and keyword precision matter more than raw page count.
Yes. We research the keyword targets, write the page copy, and deliver it ready to publish. Location page content for a Nepali real estate agency needs to be genuinely useful — covering the area, the property market, and what buyers or sellers should know — not keyword-stuffed filler. We write to both rank and convert.
Technical fixes and on-page optimisation typically show ranking movement within 60–90 days for lower-competition suburb searches. Higher-competition searches ("real estate agent Kathmandu") take three to six months. The first organic enquiries — from suburb pages and agent profiles — typically arrive in month two to four as pages establish position.
Developer project pages — for new apartment blocks, housing schemes, and commercial plots — need their own technical setup: correct indexation, project schema, location targeting, and content that ranks for "[project name]" and "[area] new development" searches. We handle developer project SEO as part of the same engagement or as a standalone scope depending on the client.
It matters for map pack visibility — searches like "real estate agent near me" or "property agent Kathmandu" trigger local pack results. A complete, active GBP with correct categories, up-to-date office details, and regular photo updates significantly improves map pack eligibility. We include GBP setup and optimisation in every real estate SEO engagement.
Property schema (RealEstateListing, LocalBusiness, Person) is structured data code that tells Google explicitly what your pages are about — the type of business, the agent's name and area, the type of listings. It improves how your pages are understood and how they appear in search results. Most Nepali real estate agency sites have no schema at all. We deploy it as part of the technical foundation work.
We don't publish pricing before running a diagnostic, because the scope depends on your agency's size, how many locations you operate in, the number of agents, and whether developer project pages are in scope. After the Search Diagnostic, we produce a scoped proposal with NPR pricing. Request the diagnostic using the button on this page and we'll respond within one business day.
Start here
The Search Diagnostic tells you exactly which suburb searches you're missing, which agent and service pages need building, and what the organic lead opportunity looks like for your agency in Nepal. No commitment required beyond the first conversation.
Response within one business day · No lock-in contracts · NPR-priced proposalsIgnited Nepal
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