No single source of truth
Your customer data is scattered. Some in WhatsApp, some in spreadsheets, some only in the salesperson's head. When a deal goes quiet, nobody has the full picture.
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Leads come in on WhatsApp, get noted on paper, and fall through. There's no record of who followed up, when, or what was promised. We build CRM systems and automated workflows that capture every lead, assign follow-ups automatically, and show you the full pipeline — without anyone updating a spreadsheet.
You're getting inquiries but losing them before they convert.
Your team uses four different tools that don't share any data.
Your customers contact you on WhatsApp, but those leads never make it into a proper system.
You can't see your pipeline without calling or messaging everyone for updates.
Your customer data is scattered. Some in WhatsApp, some in spreadsheets, some only in the salesperson's head. When a deal goes quiet, nobody has the full picture.
You rely on people remembering to follow up. They're busy. They forget. Leads that needed a second message never got one — not because your team is bad, but because there's no system reminding them.
Excel and Google Sheets are the default. They work for 10 leads. At 100 leads, with multiple staff updating different versions, you lose data integrity. There's no version of truth — there are five.
Every step requires a human. Lead comes in → someone has to manually add it. Proposal sent → someone has to manually follow up. No triggers, no auto-assignments, no notifications. The same person is doing the same repetitive task 50 times a week instead of focusing on higher-value work.
We design and build CRM systems from scratch when off-the-shelf tools don't fit your workflow. Custom deal stages, custom fields, role-based access, and dashboards built around your specific business — consultancy, travel, education, or services.
We integrate WhatsApp Business API with your CRM so that every incoming message creates a contact record, triggers an auto-response, and assigns the lead to the right team member. Your team still responds via WhatsApp — but every conversation is tracked and every follow-up is scheduled automatically.
Most businesses buy a CRM, set it up partway, and never get the return on it. We do the full implementation: custom pipeline setup, data migration, user roles, email and WhatsApp connection, and team training so your staff actually uses it from day one.
Lead comes in on your website → CRM record created, team notified, auto-reply sent, follow-up scheduled. Proposal sent → 3-day follow-up triggered. Deal won → invoice request sent, onboarding started. We build these automations using Zapier, Make, or n8n.
Payment integrations (eSewa, Fonepay), website lead forms, accounting software, and communication tools — we build the connections so data flows between your systems without manual entry. When a client pays, the CRM updates. When a lead submits a form, the CRM record is created.
Some businesses — particularly in travel, education, and specialised consultancy — need workflows that no existing software handles. We build web applications: booking systems, client portals, staff management tools, and internal dashboards that give you control over non-standard operations.
We start by mapping what you have. Every tool, every manual step, every point where leads enter and where they fall through. We interview the people doing the work — not just the owner. Output is a visual system map showing your current state, the gaps, and the highest-priority fixes. Delivered before any build starts.
Based on the system map, we design the structure. CRM pipeline stages, custom fields, automation logic, integration map, data model. You see the design and approve it before a single line of configuration is written.
CRM configuration or custom development, automation setup, integration build. WhatsApp connection, website forms, payment gateways, accounting software. Each component built to the approved design. We share progress weekly so there are no end-of-project surprises.
Your existing contacts, deal history, and pipeline data get migrated in. We clean the data first — removing duplicates, standardising formats, filling gaps where possible. You don't start with a blank system.
Live training sessions with your team — in Nepali or English, whichever works. Written documentation for reference. Go-live support for the first two weeks so issues get fixed immediately, not after they become habits.
Monthly system health check: automation performance, lead capture rates, pipeline conversion, tool usage. We identify what's working, what needs adjustment, and what to build next as your business grows.
Inquiry-to-enrolment up 38% in first cycle.
A private college with three intake cycles per year was managing 400+ student inquiries per cycle using WhatsApp threads and a shared spreadsheet. We built a CRM with intake pipeline stages, connected it to their WhatsApp Business account, and set up automated follow-up sequences. Every inquiry received a response within 90 seconds.
Lead response time: 2 days → under 3 hours.
A trekking and tour operator with a website generating consistent leads was losing 40–50% of them because form submissions went to a shared email inbox that nobody owned. We implemented Zoho CRM, connected it to their website forms, and built automated assignment rules that routed leads to the right team member based on trip type.
Manual admin: 5 hours/week → 45 minutes.
A mid-size IT consultancy was tracking project proposals in Excel and collecting payments manually via bank transfer. We connected their project pipeline to an automated status-update system, integrated eSewa payment links into their proposal workflow, and built a dashboard showing real-time project status.
Zoho CRM is the best starting point for most small Nepali businesses in consultancy, travel, and education. It has a generous free tier, supports Nepali business workflows well, and integrates with WhatsApp Business API and most website platforms. HubSpot is a strong second choice, particularly for businesses with an active content or inbound marketing function. For businesses with highly non-standard processes — specialised tour operators, multi-campus education groups — a custom-built CRM may serve better than either. The right answer depends on your sales process, team size, and how much you want to customise. The system map session is designed to answer this question specifically for your business before any spend is committed.
A standard CRM implementation — configuring Zoho or HubSpot, migrating existing data, connecting WhatsApp and your website, and training your team — takes 6–8 weeks. A custom CRM build takes 10–16 weeks depending on complexity. The system mapping phase (Days 1–5) happens before either, and the output tells you which path is appropriate and what the realistic timeline looks like for your specific situation.
An off-the-shelf CRM like Zoho or HubSpot gives you a working system faster and at lower cost. The trade-off is that you adapt your process to fit the software. A custom CRM is built to fit your process exactly — your pipeline stages, your fields, your terminology, your workflow logic. Custom makes sense when your business has genuinely non-standard processes that off-the-shelf tools can't accommodate, or when you need integrations with local systems (eSewa, Fonepay, Nepali banking APIs) that mainstream CRMs don't support natively. For most small businesses, Zoho or HubSpot is the right starting point.
WhatsApp Business API connects your WhatsApp number to your CRM so that incoming messages automatically create contact records and trigger workflows. When a lead messages your business number, the CRM creates a record, sends an automated acknowledgement, and assigns the conversation to the right team member. Your team still replies via WhatsApp — the conversation looks the same to the customer. The difference is that every message is logged, every lead is tracked, and follow-up reminders are set automatically rather than depending on someone remembering to check their phone.
Your existing contacts, leads, and deal history come with you. Before migration, we audit the data — identifying duplicates, filling gaps, standardising formats. You get a clean dataset in the new system, not a messy import of whatever was in the spreadsheet. For most small-business datasets (under 10,000 records), migration takes 1–2 weeks and runs in parallel with the final stages of the build so it doesn't slow down your go-live date.
No. The systems we build are designed for the people who will use them daily — salespeople, admin staff, team leaders who are not technically trained. Training covers everything from logging in to running pipeline reports. We provide written documentation in plain language and offer two weeks of post-launch support so that any confusion gets resolved before it becomes habit.
A CRM implementation (Zoho or HubSpot configured and connected to your systems) starts at NPR 80,000–150,000 depending on scope. Custom CRM development starts at NPR 250,000 and increases with complexity. WhatsApp integration and automation are typically NPR 40,000–80,000 as add-ons to an existing system. The system mapping engagement (5 days) is a fixed-price diagnostic that gives you a full picture of scope and cost before you commit to a build.
CRMs are most valuable when you're between 3 and 50 staff — large enough that leads are falling through because no single person can track everything, small enough that an enterprise system would be overkill. If you have more than 20 active leads at any time and more than two people touching the sales process, a properly configured CRM will pay for itself in recaptured leads within the first quarter. The businesses that benefit most are exactly the ones that think they're "too small" for a CRM — consultancies, travel agencies, and schools managing dozens of inquiries across WhatsApp with no system behind it.
Not a black box. Real specialists you can call, with their names on the work.
The system map tells you exactly where leads are falling through, which tools are creating friction, and what to build first. You get a visual map of your current workflow, a lead flow gap analysis, and a prioritised plan — before any development starts. No retainer required.
5-day system map · Lead flow audit + tool inventory · No retainer required
Ignited Nepal
Growth engineering · replies within 1 business day
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