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SPEED & CORE WEB VITALS
Most Nepali websites fail Google's Core Web Vitals benchmarks. On variable 4G and 3G mobile connections, a slow page is an empty page. We audit your site, find the specific causes of poor performance, and fix them so your pages load fast for real users across Nepal.
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/ This is for you if
You have checked your score and it is in the red. You may not know what is causing it or where to start. PageSpeed Insights scores under 50 indicate problems that Google's crawler sees directly. These scores correlate with higher bounce rates, lower rankings, and fewer visitors completing actions on your site. The issues are specific and addressable, not vague.
You are running Google Ads or Facebook Ads and sending paid traffic to pages that take 6 to 8 seconds to load on mobile. Every slow landing page converts fewer clicks into enquiries or sales. In Nepal's mobile-first environment, a slow ad destination page wastes budget before the visitor ever sees your offer. Speed optimisation on ad landing pages typically produces the clearest return on investment in this work.
Chrome User Experience Report (CrUX) data reflects how real users on real devices experienced your site over the past 28 days. Some sites look acceptable in Lighthouse but show poor Core Web Vitals in the field because real-world network conditions, device performance, and third-party script timing differ from a controlled audit. If your field data is failing, the ranking impact is real, regardless of what the lab score shows.
/ What's broken
The most common cause of slow Largest Contentful Paint in Nepal is images that were uploaded at full camera or export resolution and never compressed or resized. A hero image that weighs 4MB or 5MB on a mobile connection is the primary reason your page does not load before the user gives up. Switching to WebP or AVIF format and compressing images to appropriate display dimensions typically cuts image payload by 70 to 85 percent.
JavaScript files placed in the document head force the browser to stop parsing and rendering the page until each script downloads and executes. On a slow mobile connection this adds seconds of blank screen time before the user sees anything. Deferring or asynchronously loading non-critical scripts removes this bottleneck and reduces Time to First Contentful Paint directly.
Analytics tags, ad pixels, live chat widgets, heatmap tools, and font libraries each add a network request. On a page with 15 or more third-party scripts, the cumulative load from external servers compounds latency on every visit. Many of these scripts are duplicated, outdated, or no longer tied to active campaigns. Auditing and removing unused scripts reduces both page weight and the number of connections the browser must open.
Cumulative Layout Shift measures visible instability: content that moves as the page loads. In Nepal, the most common causes are images with no width and height attributes set in HTML, web fonts swapping in and shifting text, and ad containers that resize after loading. Every shift registers with Google. A high CLS score is a direct ranking signal that your page provides a poor user experience.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We run a structured audit of your site using PageSpeed Insights and Lighthouse across mobile and desktop. The audit captures scores for Performance, Accessibility, Best Practices, and SEO, and breaks down every opportunity and diagnostic in the Performance score with estimated savings for each fix.
We pull your Chrome User Experience Report data to see how real users in Nepal and globally have experienced your site's LCP, CLS, and INP over the past 28 days. Field data reflects actual network conditions and device performance, not a controlled lab environment. This is the data Google uses for ranking.
We identify the specific element triggering your Largest Contentful Paint measurement, whether that is a hero image, a video poster frame, a block of text, or a background CSS image. We trace why it is slow: file size, server response time, render-blocking resources, or missing preload hints.
We map every layout shift source in your page load sequence and identify the triggers for poor Interaction to Next Paint scores, including slow event handlers and third-party script interference with the main thread.
We compress all key images, convert them to WebP or AVIF where supported, implement responsive image srcsets, and set explicit width and height attributes to eliminate layout shift from image loading.
We configure or recommend a CDN appropriate for Nepal and your visitor geography, set correct cache-control headers, implement lazy loading for below-fold images and iframes, defer render-blocking scripts, and audit your JavaScript bundle for unnecessary weight.
We document your PageSpeed and Core Web Vitals scores before and after implementation so the improvement is measurable. We configure Google Search Console Core Web Vitals monitoring so you can track field data going forward.
/ What changes
/ How it works
We run PageSpeed Insights and Lighthouse on your key pages, pull CrUX field data from Google Search Console, and document every performance issue with its estimated impact. You receive the full audit before any work begins.
We rank every issue by its likely impact on LCP, CLS, and INP scores and by implementation complexity. You see exactly what we will fix, in what order, and why. High-impact fixes go first: images, render-blocking resources, unused third-party scripts.
We apply fixes directly to your site or provide implementation-ready code to your development team. Image compression and format conversion, script deferral, caching configuration, CDN setup, lazy loading, and font loading strategy are all handled in this phase.
We re-run PageSpeed Insights and Lighthouse to confirm improvements, document before and after scores, and configure Core Web Vitals monitoring in Google Search Console. CrUX field data updates on a 28-day cycle, so we note the date when you should expect updated field scores.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyCore Web Vitals are a confirmed ranking signal in Google's Page Experience update, applied to all Google Search since 2022. Failing LCP, CLS, or INP is a documented disadvantage in ranking, particularly in competitive queries where other technical factors are equal. Improving your scores removes a ranking penalty, though rankings are also affected by content relevance, backlinks, and other signals.
PageSpeed Insights measures page load performance from the perspective of a real user on a typical mobile device and network, not from a developer's workstation or a fast broadband connection. Sites often perform well internally and load slowly for end users because the developer's environment does not replicate real-world network latency, device CPU speed, or third-party script loading times. The score reflects what a visitor experiences, not what an internal test shows.
CrUX field data in Google Search Console represents a rolling 28-day window. After fixes are applied, you will typically see the field data score begin to improve within 4 to 6 weeks as the new load times replace older, slower data in the window. PageSpeed and Lighthouse lab scores reflect changes immediately after implementation.
The pages that matter most for speed optimisation are your highest-traffic pages, your paid ad landing pages, and any page that ranks on page one of Google but is not converting. In Nepal's mobile-first context, pages that are entry points for mobile users deserve the first round of optimisation because the impact on user retention is highest there.
WordPress sites are optimisable using the same technical fixes applied to any site: image compression and format conversion, script deferral, caching plugin configuration, CDN setup, and database query optimisation. Most WordPress performance problems are caused by too many plugins adding scripts, unoptimised themes, and no server-side caching policy. The fixes are specific and implementable without rebuilding the site.
Start here
A slow site in Nepal is not a vague issue. It is a set of specific files, scripts, and configuration choices that can be identified, prioritised, and fixed. We run the audit, show you exactly what is causing your PageSpeed and Core Web Vitals scores to fail, and fix the issues so your site loads fast for real users on real networks.
Ignited Nepal is a Growth Engineering Company based in Nepal, working with businesses that need technical performance to match their growth goals.Ignited Nepal
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