Weak homepage messaging
The first thing a visitor reads does not tell them what you do, who you do it for, or why they should stay. Generic headlines, filler copy, and missing value propositions push visitors toward the back button within seconds.
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Most websites built in Nepal between 2018 and 2022 were built to look presentable, not to perform. Freelancers built them to a brief, handed over a password, and moved on. If your images break on mobile, your CMS is inaccessible, or your homepage says something your business no longer does, the site is not just outdated. It is costing you leads every day.
You are paying for Google or Facebook traffic. People are arriving. Then they leave. The ad is not the problem. A weak homepage, a confusing layout, and no clear next step are the problem. Every click you pay for is a wasted opportunity until the site is fixed.
Your business has changed. New services, a new name, or a new direction. But your current site still shows the old version of your business. You need the new brand live without a year-long rebuild conversation. A redesign starts from what exists and rebuilds only what needs to change.
When a potential client searches your business before a meeting, what they find shapes their impression before you say a word. A site with broken mobile layout, outdated service pages, and no trust signals does not instill confidence. In a B2B context, that costs deals.
The first thing a visitor reads does not tell them what you do, who you do it for, or why they should stay. Generic headlines, filler copy, and missing value propositions push visitors toward the back button within seconds.
Your site has pages, but it does not have a path. Visitors do not know what to read first, where to go next, or what action to take. Without a designed user journey, most people leave without doing anything.
Testimonials buried at the bottom, no client logos above the fold, no case studies, no visible contact information. Trust has to be earned at every scroll point. When it is not there, visitors find a competitor who put it there.
More than half of web traffic in Nepal comes from mobile. If images are not loading, buttons are too small to tap, or your layout collapses on a phone screen, you are failing the majority of your visitors before they read a word.
Before anything is designed or built, we audit your existing site. We document what is working, what is broken, and what can be removed. The audit covers traffic data, conversion performance, mobile rendering, page speed, and content quality. You receive a written report with a clear keep, change, remove list.
We restructure the site from the ground up based on what your visitors need to do and what your business needs them to do. This includes a revised sitemap, page-by-page purpose statements, and a CTA hierarchy that guides every visitor toward a meaningful action.
We wireframe every key page before any design work begins. Wireframes show structure, content hierarchy, and user flow without visual distraction. Once approved, we produce full designs that apply your brand to the structure. Every decision is deliberate: font size, spacing, CTA placement, image use.
We build the redesigned site and migrate your existing content. Copy that still works is preserved and placed into the new structure. Copy that is outdated is flagged for revision. Pages that no longer serve a purpose are removed with proper redirects in place. Nothing disappears without a plan.
At launch, every old URL that is changing or being removed gets a 301 redirect to the correct new destination. Your analytics tracking is reconnected and tested before the site goes live. Search equity built over years is not handed back to Google because a redirect was missed.
We begin with a full audit of your existing site. Analytics data, mobile rendering, page speed, content review, and conversion path analysis. At the end of this step, you receive a written audit report and we agree on scope.
We produce the new sitemap, wireframes, and full designs. You review and approve at each stage. Nothing moves to build until structure and design are signed off.
We build the site, migrate approved content, write or revise flagged content, and prepare the redirect map. You review a staging version before anything goes live.
We launch. 301 redirects go live. Analytics is verified. We monitor traffic and crawl behaviour in the days following launch and resolve any issues that surface.
A standard website redesign at Ignited Nepal takes between six and ten weeks from audit to launch, depending on the size of the site and how quickly feedback is provided at each review stage. Larger sites with complex content migration or custom functionality take longer. We provide a timeline at the end of the audit phase once scope is confirmed.
Content that is accurate, well-written, and aligned with the new structure is migrated into the redesigned site. Content that is outdated, off-brand, or no longer relevant is flagged in the audit report. You decide what to revise and what to remove. Nothing is deleted without your approval.
A redesign handled without proper redirects can damage search rankings. Every redesign we deliver includes a full redirect map. Every URL that changes or is removed gets a 301 redirect to the correct destination. Analytics tracking is verified before launch so nothing is lost.
You need to be available for three structured review points: audit sign-off, design approval, and staging review before launch. These are not open-ended consultations. They are focused reviews with clear questions and a defined decision to make. Outside of those, the work happens on our side.
A visual refresh changes how the site looks without changing its structure. If your site's structure is working, that is the right choice. Our audit will tell you. If visitors are not converting, the problem is almost never the colour palette. It is the architecture, the messaging hierarchy, and the user journey. We will not recommend a full redesign if the audit shows the structure is sound.
Not a black box. Real specialists you can call, with their names on the work.
A website audit takes less than a week. It tells you exactly what is working, what is broken, and what a redesign would actually fix. There is no obligation to proceed. Most businesses that receive the audit find it clarifies decisions they have been postponing for months.
We respond within one business day.
Ignited Nepal
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