Weak homepage messaging
The first thing a visitor reads does not tell them what you do, who you do it for, or why they should stay. Generic headlines, filler copy, and missing value propositions push visitors toward the back button within seconds.
WEBSITE REDESIGN
When your website has traffic but not enough conversions, the problem is the structure
Most websites built in Nepal between 2018 and 2022 were built to look presentable, not to perform. Freelancers built them to a brief, handed over a password, and moved on. If your images break on mobile, your CMS is inaccessible, or your homepage says something your business no longer does, the site is not just outdated. It is costing you leads every day.
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/ This is for you if
This is for businesses whose website is not doing its job
/01
You are paying for Google or Facebook traffic. People are arriving. Then they leave. The ad is not the problem. A weak homepage, a confusing layout, and no clear next step are the problem. Every click you pay for is a wasted opportunity until the site is fixed.
/02
Your business has changed. New services, a new name, or a new direction. But your current site still shows the old version of your business. You need the new brand live without a year-long rebuild conversation. A redesign starts from what exists and rebuilds only what needs to change.
/03
When a potential client searches your business before a meeting, what they find shapes their impression before you say a word. A site with broken mobile layout, outdated service pages, and no trust signals does not instill confidence. In a B2B context, that costs deals.
/ What's broken
Four reasons your site is not converting
No clear user journey
Your site has pages, but it does not have a path. Visitors do not know what to read first, where to go next, or what action to take. Without a designed user journey, most people leave without doing anything.
Trust signals missing or poorly placed
Testimonials buried at the bottom, no client logos above the fold, no case studies, no visible contact information. Trust has to be earned at every scroll point. When it is not there, visitors find a competitor who put it there.
Mobile experience broken
More than half of web traffic in Nepal comes from mobile. If images are not loading, buttons are too small to tap, or your layout collapses on a phone screen, you are failing the majority of your visitors before they read a word.
/ What we engineer
The five parts of a Website Redesign at Ignited Nepal
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Site Audit Report
Before anything is designed or built, we audit your existing site. We document what is working, what is broken, and what can be removed. The audit covers traffic data, conversion performance, mobile rendering, page speed, and content quality. You receive a written report with a clear keep, change, remove list.
New Information Architecture and Sitemap
We restructure the site from the ground up based on what your visitors need to do and what your business needs them to do. This includes a revised sitemap, page-by-page purpose statements, and a CTA hierarchy that guides every visitor toward a meaningful action.
Wireframes and Design
We wireframe every key page before any design work begins. Wireframes show structure, content hierarchy, and user flow without visual distraction. Once approved, we produce full designs that apply your brand to the structure. Every decision is deliberate: font size, spacing, CTA placement, image use.
Rebuild and Content Migration
We build the redesigned site and migrate your existing content. Copy that still works is preserved and placed into the new structure. Copy that is outdated is flagged for revision. Pages that no longer serve a purpose are removed with proper redirects in place. Nothing disappears without a plan.
Launch, Redirect Map, and Analytics Continuity
At launch, every old URL that is changing or being removed gets a 301 redirect to the correct new destination. Your analytics tracking is reconnected and tested before the site goes live. Search equity built over years is not handed back to Google because a redirect was missed.
/ What changes
What is different after a redesign
Before
After
BeforeThe first thing a visitor reads does not tell them what you do, who you do it for, or why they should stay. Generic headlines, filler copy, and missing value propositions push visitors toward the back button within seconds.
AfterYour homepage now leads with a clear, specific statement of what you do and for whom. The first section earns the visitor's attention. The second section builds the case. Every subsequent section has a defined job.
BeforeYour site has pages, but it does not have a path. Visitors do not know what to read first, where to go next, or what action to take. Without a designed user journey, most people leave without doing anything.
AfterThe rebuilt site is tested on mobile, tablet, and desktop before launch. Images load. Buttons work. Forms submit. The experience on a phone is as intentional as the experience on a desktop.
BeforeTestimonials buried at the bottom, no client logos above the fold, no case studies, no visible contact information. Trust has to be earned at every scroll point. When it is not there, visitors find a competitor who put it there.
AfterEvery key page has a primary CTA. Secondary CTAs exist for visitors who are not ready to act yet. The journey from arrival to contact is short, clear, and free of unnecessary friction.
BeforeMore than half of web traffic in Nepal comes from mobile. If images are not loading, buttons are too small to tap, or your layout collapses on a phone screen, you are failing the majority of your visitors before they read a word.
AfterThe redirect map and analytics setup ensure that the SEO value your old site accumulated does not disappear at launch. Traffic patterns are monitored in the days following launch to catch any issues before they compound.
/ How it works
How it works
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Audit Week 1
We begin with a full audit of your existing site. Analytics data, mobile rendering, page speed, content review, and conversion path analysis. At the end of this step, you receive a written audit report and we agree on scope.
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Architecture and Design Weeks 2 to 4
We produce the new sitemap, wireframes, and full designs. You review and approve at each stage. Nothing moves to build until structure and design are signed off.
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Build and Migration Weeks 4 to 8
We build the site, migrate approved content, write or revise flagged content, and prepare the redirect map. You review a staging version before anything goes live.
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Launch and Monitoring Week 8 to 10
We launch. 301 redirects go live. Analytics is verified. We monitor traffic and crawl behaviour in the days following launch and resolve any issues that surface.
/ Common questions
Frequently asked questions about Website Redesign
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyHow long does a website redesign take?
A standard website redesign at Ignited Nepal takes between six and ten weeks from audit to launch, depending on the size of the site and how quickly feedback is provided at each review stage. Larger sites with complex content migration or custom functionality take longer. We provide a timeline at the end of the audit phase once scope is confirmed.
What happens to our current content?
Content that is accurate, well-written, and aligned with the new structure is migrated into the redesigned site. Content that is outdated, off-brand, or no longer relevant is flagged in the audit report. You decide what to revise and what to remove. Nothing is deleted without your approval.
Will our Google rankings be affected?
A redesign handled without proper redirects can damage search rankings. Every redesign we deliver includes a full redirect map. Every URL that changes or is removed gets a 301 redirect to the correct destination. Analytics tracking is verified before launch so nothing is lost.
Do we need to be available throughout the project?
You need to be available for three structured review points: audit sign-off, design approval, and staging review before launch. These are not open-ended consultations. They are focused reviews with clear questions and a defined decision to make. Outside of those, the work happens on our side.
What if we just want a visual refresh and not a full redesign?
A visual refresh changes how the site looks without changing its structure. If your site's structure is working, that is the right choice. Our audit will tell you. If visitors are not converting, the problem is almost never the colour palette. It is the architecture, the messaging hierarchy, and the user journey. We will not recommend a full redesign if the audit shows the structure is sound.
Start here
If your site has traffic but not enough conversions, the site is the problem
A website audit takes less than a week. It tells you exactly what is working, what is broken, and what a redesign would actually fix. There is no obligation to proceed. Most businesses that receive the audit find it clarifies decisions they have been postponing for months.
We respond within one business day.