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GOOGLE SHOPPING
Most Google Shopping campaigns underperform because the product feed is treated as an afterthought. We engineer the feed first — correct titles, accurate attributes, clean images — because the feed determines which searches trigger your ads and what shoppers see before they click.
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/ This is for you if
You sell products through your own website — clothing, handicrafts, supplements, electronics accessories — and you want to reach buyers who are actively searching on Google. Daraz dominates local e-commerce, but your margins are better when buyers come directly to you. Google Shopping gives you a channel that you own and control.
Your products are made in Nepal — pashmina, teas, handmade goods, outdoor gear — and your customers are in Australia, the US, the UK, or the Gulf. Google Shopping campaigns running in those markets can put your products in front of high-intent buyers searching in real time, at the moment they are ready to purchase.
You have a product catalogue, a functioning store, and some sales coming in through social or organic search. You have tried Google Shopping but the ROAS is inconsistent, costs are hard to control, and you are not sure which products are worth bidding on. The problem is almost always in the feed or the campaign structure.
/ What's broken
The product feed is the algorithm's only source of truth for Google Shopping. If your titles are vague ("Blue Scarf" instead of "Handwoven Cashmere Scarf — Navy Blue — 70cm × 180cm"), Google cannot match your products to the right searches. Most accounts we audit have feeds that were set up once, never touched again, and are responsible for a significant portion of wasted spend.
Putting your full catalogue into a single Shopping campaign means Google allocates budget across all products equally, regardless of margin, conversion rate, or commercial intent. A high-margin export product and a low-margin clearance item compete for the same budget. Campaign segmentation by product category, margin tier, or performance history is what separates accounts that scale from accounts that plateau.
Google Shopping does not use keyword targeting — it uses your product feed and search terms. That means irrelevant searches can trigger your ads and drain budget without a systematic negative keyword strategy. Most accounts are running Shopping campaigns with no negatives at all, or negatives that were added once and never updated.
Merchant Centre disapprovals are one of the most common reasons Shopping campaigns underperform. Products can be disapproved for missing GTINs, policy violations, price mismatches between the feed and the website, or image quality issues. When products are disapproved, they stop showing entirely. Most account owners are not actively monitoring disapproval rates.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit and rebuild your product feed from the title structure down. This includes rewriting product titles to match the search patterns buyers actually use, completing missing or inaccurate attributes (GTIN, MPN, brand, condition, product type), correcting image quality issues, and resolving every active Merchant Centre error. For export-focused Nepali brands, we structure titles and descriptions to match the search behaviour of your target market — whether that is Australia, the US, or the Gulf.
We segment your product catalogue into campaigns based on product category, margin tier, and historical performance. High-margin hero products get dedicated campaigns with targeted ROAS goals. Long-tail or clearance products are separated so they do not consume budget needed for your core range. This structure gives you control over spend allocation that a single-campaign setup never provides.
We build a negative keyword list from your actual search term report and update it systematically. For Nepali export brands, this includes filtering out irrelevant local-market queries, competitor brand searches where margin is unworkable, and informational queries that will never convert. Negative keyword management is not a one-time task — we review search term data every two weeks.
We set ROAS targets based on your actual product margins, not industry benchmarks. Bid strategies — Target ROAS, Maximise Conversion Value, or manual CPC in early phases — are chosen based on your data volume. Accounts with limited conversion history get a manual phase first to accumulate the data Google's smart bidding needs to perform.
Performance Max for retail runs on your product feed and expands your Shopping reach across Google's full inventory — Search, Display, YouTube, Gmail, Discover, and Maps. For most Nepali businesses targeting export markets, PMax can extend reach significantly, but it requires a clean, well-structured feed to work correctly. We manage the feed optimisation that makes PMax campaigns viable rather than wasteful.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyGoogle Shopping campaigns can be run by Nepali businesses targeting international markets — particularly Australia, the US, the UK, and the UAE — where Google Shopping is well established. For purely domestic e-commerce in Nepal, Daraz and Facebook are more established channels. The strongest use case for Nepali businesses is export-focused Shopping campaigns in markets where buyers use Google to find and compare products before purchasing.
A product feed is a structured data file that tells Google what your products are, how much they cost, and where to send buyers who click. Google uses your feed — not your website copy — to decide which searches trigger your Shopping ads. If titles are generic, attributes are missing, or prices are mismatched, Google either shows your products for the wrong searches or does not show them at all. Feed quality is the single biggest lever in Shopping performance.
The feed audit and rebuild takes approximately two to three weeks. After relaunch, Shopping campaigns typically need four to six weeks to accumulate the conversion data needed for automated bid strategies to perform well. You will often see improvements in search term quality and impression share within the first two weeks of a rebuilt feed, before conversion volume catches up.
Google Shopping campaigns show product ads exclusively in Google Shopping placements — the image-based results that appear at the top of search pages. Performance Max for retail uses your product feed and extends coverage to every Google channel including Search, Display, YouTube, Gmail, and Discover. PMax gives Google more control over where and how your ads appear. Both require a clean, well-structured feed to work correctly.
No. Google Shopping campaigns can run from any e-commerce platform that can generate a product feed — including WooCommerce, Magento, custom-built stores, and Shopify. Shopify has a built-in Google channel integration that simplifies feed management, but it is not a requirement. What matters is that your feed is accurate, complete, and regularly updated.
Start here
Most Google Shopping performance problems trace back to the product feed — wrong titles, missing attributes, or Merchant Centre errors that have been invisible for months. The audit takes five days and shows you exactly what is broken, what it is costing you, and what needs to change before you scale spend. No retainer required to start.
5-day turnaround · Feed audit + campaign review · No retainer requiredIgnited Nepal
Growth engineering · replies within 1 business day
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