HOME SERVICES WEBSITE

A trade website that ranks in your service area and turns local searches into booked jobs

Plumbers, electricians, painters, AC technicians, and renovation contractors in Nepal get most of their calls from Google. If your website does not have pages for each service area you work in, you are invisible to the customers already searching for you.

Service-area pages for every locality you serve · WhatsApp and click-to-call on every page · Quote request form under 60 seconds to fill · Built for plumbing, electrical, cleaning, painting, AC, and renovation businesses
This is for you if

This is for home service and trade businesses in Nepal that rely on local customers finding them online.

You have been doing plumbing or electrical work for years. Customers come through referrals, but referrals are unpredictable. You want a steady stream of inbound calls from people in your service area who are ready to book. Your current website, if you have one, lists your services on a single page and does nothing for local search.

You offer cleaning, painting, or AC servicing across multiple neighbourhoods in Kathmandu or another city. You serve different areas but your website treats them all the same. You have no suburb-level pages, so you only appear in search results for your main city, missing the high-intent searches happening in each locality.

You run an interior renovation or home improvement business. Customers want to see your past work, check your credentials, and get a rough quote before calling. Your current setup makes all of that difficult. There is no project gallery, no licence information, and no quick way to request a quote.

What's broken

Most home service websites in Nepal were built to look presentable, not to generate leads. Here is what is typically missing.

No suburb or locality pages, so you only rank for the main city

Google rewards pages that are specifically relevant to a search. If a customer in Lalitpur searches for "plumber in Lalitpur" and your website only mentions Kathmandu, you will not appear. A website with individual pages for each locality you serve captures that demand. Without those pages, you are competing for one broad city keyword when you could be ranking for dozens of specific ones.

Click-to-call is not visible on mobile

More than two thirds of home service searches happen on mobile. If your phone number is not in a tappable, prominent button at the top of every mobile page, customers will leave before they call. Most trade websites bury the phone number in the footer or inside a contact page. That costs you calls every day.

The quote request form is buried in the Contact page

Customers searching for a plumber or electrician want to act immediately. If they have to navigate to a separate Contact page, fill in a long form, and wait, most will not bother. A short quote request form, two or three fields, placed at the top of each service page, catches them at the moment of intent.

No licence number, insurance, or credentials displayed

Nepalese homeowners hiring tradespeople for electrical, plumbing, or renovation work want reassurance before they call. If your website does not show your registration, years in business, or any form of credential, you are asking customers to trust you on faith alone. Competitors who display those details will win the call.

What we engineer

Ignited Nepal builds home services websites designed specifically to generate calls and quote requests from local search traffic.

Discovery and Brief

We start with a detailed intake covering your services, service areas, licensing, pricing structure, and the types of jobs you want more of. This becomes the brief for every page we build.

Sitemap and Information Architecture

We map out every page your website needs: a homepage, individual service pages for each trade or service you offer, and a dedicated page for each locality or neighbourhood you serve. The structure is built to capture search demand at every level.

Service-Area Pages for Each Locality

Each locality you serve gets its own page, written to match the specific searches customers in that area are making. These pages include local context, your service offering, trust signals, and a quote request form.

Wireframes and Design

We wireframe each page type before moving to design, so the layout is proven to convert before any visual work begins. The design is clean, fast-loading, and built to work on the low-bandwidth mobile connections common in Nepal.

Build

We build the website on a platform suited to your scale and technical comfort. Every page loads fast, passes Core Web Vitals, and is structured for search engines to read correctly.

Quote Request Form and WhatsApp Integration

The quote form is short, under 60 seconds to complete, and placed above the fold on every service and locality page. WhatsApp is integrated as a primary contact method alongside the phone number, because most Nepali customers prefer messaging over forms.

Project Gallery and Analytics

We build a before-and-after project gallery to show past work, display credentials and years in business prominently, and connect Google Analytics so you can see which pages and localities are generating the most enquiries.

What changes

A home services website built for local search changes where your work comes from.

Before
After
Before Google rewards pages that are specifically relevant to a search. If a customer in Lalitpur searches for "plumber in Lalitpur" and your website only mentions Kathmandu, you will not appear. A website with individual pages for each locality you serve captures that demand. Without those pages, you are competing for one broad city keyword when you could be ranking for dozens of specific ones.
After Instead of competing for one city-wide keyword, you have a page targeting every neighbourhood, locality, and postcode in your service area. When someone in Bhaktapur searches for an electrician, your Bhaktapur page appears.
Before More than two thirds of home service searches happen on mobile. If your phone number is not in a tappable, prominent button at the top of every mobile page, customers will leave before they call. Most trade websites bury the phone number in the footer or inside a contact page. That costs you calls every day.
After Your phone number and WhatsApp button are visible at the top of every page on mobile. The friction between a visitor landing on your site and reaching you is one tap.
Before Customers searching for a plumber or electrician want to act immediately. If they have to navigate to a separate Contact page, fill in a long form, and wait, most will not bother. A short quote request form, two or three fields, placed at the top of each service page, catches them at the moment of intent.
After The short form above the fold catches customers at the moment they are looking. You receive structured enquiries with the job type, location, and contact details you need to follow up quickly.
Before Nepalese homeowners hiring tradespeople for electrical, plumbing, or renovation work want reassurance before they call. If your website does not show your registration, years in business, or any form of credential, you are asking customers to trust you on faith alone. Competitors who display those details will win the call.
After Your licence number, years in business, and project gallery are displayed where customers can see them. That visibility reduces the hesitation that causes potential customers to move on to a competitor.
How it works

How we build your home services website

  1. 01

    Diagnostic

    Week 1

    We review your current online presence, map your service areas, identify the search queries you are missing, and produce a brief for your new website. You see exactly what will be built and why.

  2. 02

    Sitemap, Wireframes, and Design

    Weeks 2 and 3

    We build the full sitemap, wireframe every page type, and produce the design. You approve each stage before we move to the next.

  3. 03

    Build and Integrations

    Weeks 4 and 5

    We build the website, write all locality pages, install the quote form, connect WhatsApp, set up Google Analytics, and verify the site structure is correct for local search.

  4. 04

    Launch and Handover

    Week 6

    We launch, submit the sitemap to Google, confirm all tracking is working, and hand over documentation so you can manage the website yourself or ask us to handle updates.

Common questions

Questions about home services website design

How many locality pages do I need?

Each locality or neighbourhood where you want to appear in search results needs its own page. For most home service businesses in Kathmandu Valley, that is between 10 and 30 pages covering the districts and localities within your service radius. We map this out during the diagnostic.

Will this work for a business that operates in multiple cities?

A website with properly structured service-area pages can cover multiple cities. Each city gets a parent service-area page, and each neighbourhood or locality within that city gets its own sub-page. The structure scales as your service area grows.

How long before I see calls from Google?

New pages typically begin appearing in search results within four to eight weeks of launch. The volume of calls depends on how competitive your trade is in each locality and how well the pages are optimised. Most businesses see meaningful enquiries within 60 to 90 days.

Can customers contact me via WhatsApp from the website?

WhatsApp click-to-chat links are built into every service and locality page. Customers tap the button and are taken directly into a WhatsApp conversation with your number. No app switching, no copying a number.

What if I want to add new service areas after launch?

Adding a new locality page follows the same template as the existing pages. The cost is low and the turnaround is fast. We build the website so you can either add pages yourself or send us the details and we will build them.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
Start here

Find out which searches your website is missing

Most home service websites in Nepal do not have locality pages, visible call buttons, or quick quote forms. The customers searching for your services in your area are going to whoever does. A diagnostic tells you exactly what your website is missing and what it would take to fix it.