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API & CRM INTEGRATIONS
Your website collects leads. Your CRM is where those leads become customers. When the two are not connected, data gets lost, attribution disappears, and your team spends hours doing manually what a properly built integration does in seconds. Ignited Nepal builds the connections your website should already have.
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/ This is for you if
You have a contact form on your website. When someone fills it in, the submission arrives in an email inbox. Someone on your team reads the email and copies the details into your CRM or a spreadsheet. Half the fields are missing. The follow-up is late. Leads are lost in threads and go unanswered. This is not a people problem. It is a system problem, and it is fixable.
Your online store is running, orders are coming in, and your inventory system has no idea. Stock counts are wrong. Fulfilment is manual. Customer records in your store do not match records in your accounting software. Every day your team reconciles data across three platforms by hand. Connecting these systems takes time to build once and saves that time every day after.
Your product has a marketing site. People click an ad, land on the page, sign up for a trial, and become paying customers. But your CRM shows no source for most of those customers because UTM parameters were dropped at the form submission. You cannot tell what is working. You cannot optimise spend on channels you cannot measure.
/ What's broken
When a lead fills in your contact form and the result is an email notification to your inbox, there is no CRM record, no automated follow-up, no assignment to a rep, and no data audit trail. The lead exists only as long as someone remembers to do something with the email.
A visitor clicks a Facebook ad, arrives on your website, and fills in your contact form. The UTM parameters that identified the source, medium, and campaign are dropped. Your CRM shows the lead with no source attribution. You do not know which campaigns are producing leads and which are wasting budget.
Your form collects a name, phone number, and message. Your CRM has fields for company, role, service interest, location, and lead score. The form does not map to the CRM schema, so most CRM fields are blank. Your sales team works from incomplete records, which means slower follow-up and lower conversion rates.
The same person has submitted a form twice, purchased once, and emailed support. They exist as three separate records across two systems with different phone numbers and different names. No one knows which record is correct. Deduplication and merge logic is not glamorous work, but it is the foundation of a CRM that is actually usable.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We start by mapping what is currently connected, what is not, and what data is being lost between systems. This audit gives you a clear picture of every gap before we build anything.
We map every form field on your website to the corresponding field in your CRM. Where fields do not exist in the CRM, we create them. No data is dropped, no field is left unmapped.
We connect your website to your CRM, email platform, payment gateway, or booking system using the appropriate method: native API, webhook, or middleware such as Zapier or Make. For Nepali businesses, this includes eSewa, Khalti, and ConnectIPS payment integrations and WhatsApp Business API for lead notifications and routing.
We build the end-to-end flow from form submission to CRM record creation, including hidden field injection for UTM parameters, source attribution, and page URL. Every lead that arrives in your CRM carries the full context of how and where it was generated.
Once data is flowing correctly, we configure the automations that should fire on specific triggers: lead assignment, follow-up email, notification to WhatsApp, pipeline stage update, or task creation for your sales team.
We set up rules to prevent duplicate records from being created, merge existing duplicates, and implement validation logic so that incomplete or incorrectly formatted data is flagged before it reaches your CRM.
Every integration is tested end to end before handover. We document what was built, how it works, and how to maintain it, so your team is not dependent on us to understand the system.
/ What changes
/ How it works
We review your current website, forms, CRM, and third-party tools. We identify every connection that exists, every connection that is missing, and every place data is being lost or distorted. You receive a written audit report.
We write a specification document that defines exactly what will be built: which fields map where, which triggers fire which automations, which systems connect via API or webhook, and what the testing criteria are. You approve this before we build anything.
We build the integrations according to the specification. This includes CRM field mapping, API or webhook configuration, hidden field injection for UTM parameters, automation setup, and deduplication rules.
We test every integration end to end using real and simulated data. We document everything that was built. We hand over to your team with a walkthrough so you understand what was built and how to maintain it.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes, connecting an existing website to Zoho CRM does not require rebuilding the site. We configure the integration on the back end using Zoho's API or webhook endpoints, update the form submission logic to pass data to the correct CRM fields, and inject hidden fields for attribution. Your website stays as it is.
eSewa provides a payment API that can be connected to your CRM or accounting software via webhook or middleware. When a payment is confirmed by eSewa, the integration passes the transaction data to your CRM record or accounting platform automatically. We have built this connection for Nepali businesses across e-commerce and service verticals.
Every integration we build includes documentation of what was built and how it works. If a third-party system changes its API, we provide a defined support period to diagnose and fix the issue. We also set up monitoring alerts where the platform supports them, so a failing integration is caught before it causes significant data loss.
Yes, WhatsApp Business API can be connected to your CRM so that new leads trigger a WhatsApp notification to your sales team or to the lead directly. We configure the trigger conditions, message templates, and routing rules to match your follow-up process.
A standard integration project, covering one CRM, one or two forms, UTM parameter injection, and basic automation setup, takes three to five weeks from audit to handover. More complex projects involving multiple systems, custom API development, or ERP connections take longer. We provide a timeline in the integration specification before work begins.
Start here
Every day your website runs without proper integrations, leads are being lost to manual process, attribution data is disappearing, and your CRM is filling up with incomplete records. An integration audit is the first step to understanding exactly where the gaps are and what it will cost to close them.
Ignited Nepal
Growth engineering · replies within 1 business day
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