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Most Shopify stores in Nepal launch with a theme from the Theme Store and a handful of apps. The product pages are generic, the collection filtering does not reflect the actual catalogue, and the checkout is whatever Shopify ships by default. We rebuild the store from the product architecture outward: custom Liquid templates, metafield-based filtering, variant display logic, and a checkout that reflects how your customer actually buys, whether they are shopping from Kathmandu or ordering from Germany.
You make handcrafted goods: pashmina, thangka, tea, textiles, or jewellery, and you have been selling through wholesale or Instagram. You want a Shopify store that presents your product professionally to international buyers, handles multi-currency via Shopify Markets, and converts without requiring a sales call for every order. Your current store, if you have one, looks like a template because it is one.
Your store is live and generating some revenue, but the product pages cannot display the variation and specification detail your catalogue requires. Customers ask questions that a well-built product page would answer. You have added apps to patch the gaps, and the store has slowed down. You need development work, not another app.
You hired someone to set up Shopify quickly. The result functions but does not perform. The collection pages have no useful filtering. The product structure is flat. The checkout flow loses people. You need a proper Shopify build done with a specification, not a rush job.
The theme you installed was designed for a generic catalogue. It does not know that your pashmina comes in 47 colour-weave combinations, or that your tea has origin, altitude, harvest season, and processing method as meaningful buying signals. Product pages built on theme defaults display what the theme allows, not what the product requires. Customers leave because the page does not answer their question.
Your customers want to filter by material, origin, size, or price. The theme's default filtering shows whatever tags you have added inconsistently over the past two years. Metafield-based filtering, built from a clean taxonomy, lets customers navigate a catalogue of 200 products as easily as a catalogue of 20. Without it, collection pages are just sorted lists.
For a store exporting from Nepal, the checkout must handle multi-currency display, shipping zone logic, and duty communication without confusing the customer. A default Shopify checkout with no configuration loses international customers at the payment step, not because they do not want to buy, but because the checkout does not reflect their currency or their shipping reality.
Review apps, upsell apps, inventory apps, subscription apps, currency apps: each installed to solve one problem, often duplicating what another app already does. App bloat slows the storefront, creates conflicts, and inflates your monthly Shopify bill. A proper build deduplicates the stack and handles as much as possible natively or through clean custom development.
Before a line of code is written, we produce a theme specification document: page types, component list, data model, metafield schema, and interaction requirements. This becomes the source of truth for the build and the handover document at the end.
We develop the theme in Liquid from a specification, not from a drag-and-drop OS 2.0 editor. Every section, template, and snippet is written to the requirement. Theme Check compliance is enforced throughout. The result is a codebase you own and can maintain.
We design the metafield namespace for your catalogue: product specifications, material attributes, origin data, care instructions, certifications. Every field is defined with type, validation, and display logic before it is built. This is what makes product pages accurate rather than generic.
We build collection filtering from the metafield taxonomy, not from product tags. Filters are accurate, fast, and reflect the actual attributes buyers use to choose. For a Nepali handicraft or fashion store, this means filtering by material, region, technique, or size, covering whatever your catalogue requires.
Each product type in your catalogue gets a template built for its specific data and buying logic. A tea product page displays origin, altitude, and brewing instructions. A pashmina page displays weave count, dimensions, and care. Templates are not shared across incompatible product types.
We configure Shopify Markets for your target export regions: currency display, pricing rules, shipping zones, language settings, and checkout localisation. Nepali exporters selling to Europe, the US, or Australia need this done correctly, not with a currency app that converts on the frontend and confuses the checkout.
We audit your existing app stack, remove redundancies, and integrate any required third-party tools cleanly. We run Lighthouse and Theme Check benchmarks, optimise LCP and CLS, and deliver a store that loads fast on the connections your customers actually use.
We audit your existing store or your brief if you are starting from scratch. We review the theme code, metafield usage, app stack, collection structure, and checkout configuration. You receive a written diagnostic with specific findings and a proposed scope of work.
We produce the theme specification: page types, component inventory, metafield schema, filtering taxonomy, and Shopify Markets configuration plan. You review and approve the specification before development begins. Nothing is built without a spec.
Custom Liquid development proceeds against the specification. We build in stages: data model and metafields first, then templates, then collection filtering, then checkout and Markets configuration, then app integration and performance optimisation. You review each stage before we proceed.
We run full QA across devices and browsers, validate Theme Check compliance, and benchmark performance. We deliver the codebase, documentation, and a training session so your team can manage products, metafields, and content without a developer for routine tasks.
Shopify Basic and Advanced plans support custom Liquid theme development, metafield architecture, and Shopify Markets. Shopify Plus is required only for checkout UI extensions, which allow modifications to the checkout page itself. If your store runs on a standard Shopify plan, the full theme and product architecture work is available to you.
Custom development can extend an existing theme if the theme's code architecture supports it. In many cases, a theme from the Theme Store has limitations in its Liquid structure that make clean extension difficult. We assess the existing theme during the diagnostic and recommend the approach that avoids rebuilding work in twelve months.
Shopify Markets allows a single store to present localised pricing, currency, language, and domain settings to customers in different countries. A buyer in Germany sees EUR pricing and a German shipping rate. A buyer in the US sees USD pricing and US shipping. The checkout processes correctly in both cases. This replaces currency conversion apps that convert on the frontend but leave the checkout in NPR.
A complete build from specification to launch takes six to eight weeks for a store with a defined catalogue. Larger catalogues with multiple product types, complex filtering requirements, or Shopify Markets setup for multiple regions may take ten to twelve weeks. The diagnostic at the start of the project produces a timeline based on your actual scope.
You receive the full Liquid theme codebase, the metafield schema documentation, the theme specification document, Shopify Markets configuration, app integration documentation, and a recorded training session. The codebase is yours. We do not use proprietary frameworks that require ongoing payments to us to function.
Not a black box. Real specialists you can call, with their names on the work.
Most Shopify projects go wrong because development begins before the product architecture is understood. We start every engagement with a written diagnostic: a review of your store or your brief, a metafield and collection structure recommendation, and a scoped proposal. You leave the diagnostic knowing exactly what needs to be built and why. A Nepali store selling to the world needs more than a theme. It needs a product structure that communicates quality, a collection experience that navigates complexity, and a checkout that converts an international visitor into a paying customer.
Ignited Nepal
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