How much ad spend do you require?
We work with accounts from Rs 50,000/month upward. Below that threshold, management fees become a disproportionate cost relative to the budget being managed. For most businesses in Nepal seeing meaningful returns, a starting spend of Rs 1,00,000–Rs 2,00,000/month on Google Ads gives the algorithm enough data to optimise within the first 30 days. We'll tell you honestly if your budget is too small for the goals you've described.
Do you charge a percentage of spend or a flat fee?
Flat monthly fee. We don't charge a percentage of ad spend because it creates the wrong incentive — an agency on percentage billing has a financial reason to recommend higher budgets regardless of whether higher budgets are justified. Our fee is fixed, our incentive is performance.
What's the difference between Google Ads and SEO?
Google Ads puts you at the top of search results immediately, and you pay for each click. SEO builds organic rankings over 3–12 months that produce clicks without per-click cost. Ads are faster to return but require ongoing spend. SEO compounds over time but takes longer to show results. Most businesses benefit from running both — ads for immediate revenue, SEO for long-term compounding. We run both verticals and can show you how they interact.
How long until we see results?
For Google Ads — expect the first meaningful data within 30 days and optimised performance by month 2–3 once the Smart Bidding algorithm has enough conversion data. For Meta Ads — the pixel needs 50 conversion events to exit the learning phase, which typically takes 2–4 weeks at a moderate spend. We set realistic timelines in the audit report before any budget is committed.
What is Performance Max?
Performance Max is Google's campaign type that runs ads across all Google channels — Search, Display, YouTube, Gmail, Maps, and Shopping — from a single campaign. It uses machine learning to allocate budget across placements. The risk is that without proper asset groups, audience signals, and feed quality, Google spreads budget across low-value placements. We engineer PMax accounts with the structure needed for it to perform rather than just spend.
How do you measure whether paid acquisition is working?
We measure ROAS (return on ad spend), CPA (cost per acquisition), and — where revenue data is available — cost per closed deal. We do not report impressions, reach, or click-through rate as primary metrics. Every account gets a weekly dashboard showing spend, conversions, cost per conversion, and ROAS against the previous period.
Can you take over an existing account?
Yes. Most accounts we manage were built by someone else. We start with a full audit of the existing structure before changing anything — understanding what was intentional versus what was default. We carry out a restructure in stages to avoid disrupting any campaigns that are currently performing, however modestly.
I've tried Google Ads before and lost money — is it worth trying again?
If your previous account had broad match keywords, no conversion tracking, and sent traffic to your homepage, what you experienced was a structural failure, not a platform failure. Google Ads does work — but only with proper architecture. Our audit will show you specifically what went wrong and what the account would look like if it were built correctly. If we don't think the economics work for your business, we'll tell you that too.